Manager Business Analysis
Lahore Head Office
Manager Business Analysis• Analysis of Customer Buying Behavior and Life Cycle. Pre- & Post analysis of promotional activities / marketing campaigns.• Reporting of actual trade spend and bonus cards at activity level, store-level & customer-level.• Targets setting for annual sales budget and follow-up monitoring of performance.• Providing analytical data to HOD for regular CFT meetings.• Daily sales reporting and KPIs measurement & incentive schemes result announcements. • Monitoring of Opex expenses.Job description included both Analytical as well as Sales Administration responsibilities:• Support HoFO for setting sales targets for FOMs & Customer Managers on monthly / quarterly / annual basis, and subsequent actual calculations.• Support HoFO for setting KPIs targets for FOMs, Customer Managers & Telemarketing Executives on monthly / quarterly / annual basis, and subsequent actual calculations. • To compile Daily Sales Report. Extract raw data from MDW (Store wise, TGM wise, Customer Manager-wise) and then put in excel format in a result oriented shape. Continuously maintain & add new reports as per management requirement. • To update Field Ops KPI's on daily, weekly and monthly basis. • To prepare P&L statement for senior management meeting, twice a month. Record keeping of staff travel expenses, mobile phone usage expenses. • To make monthly and quarterly sales incentive calculations for Field Operation Teams at all stores i.e. FOMs, Customer Managers, Data Analysts & Telemarketing Executive. • Customer File Management along with a lot of other analytical reports regarding CM portfolios, Key Accounts and Delivery Customers.• To prepare & provide analysis of actual trade spend activity-wise, store-wise and customer wise.
