Andrew Hahn Email & Phone Number

Successfully built and launched the MY.GAMES Content Creator Program. Recruited over 400 influencers / creators resulting in 2,500 videos published to YouTube with 1.8M views and 3,800 hours of streams on streaming platforms!Responsibilities:- Target and reach out to new Influencers on major video platforms to establish and maintain long-term partnerships and create unique content strategies. - Collaborate with marketing and production teams to align campaigns and game updates with upcoming influencer content. - Inspire video Influencers by educating them about upcoming content and events to generate engaging branded content. - Lead day-to-day brand partnerships, working with teams across the board for marketing or PR support. - Design and implement Content Creator Revenue Sharing sales strategy.- Maintain and update Influencer pipeline. - Identify the best placements for paid advertising, monitoring and optimizing video campaigns. - Work with marketing team to optimize and grow owned video channels’ audience and view/subscriber ratio. - Strategize with marketing team to develop and implement an ongoing approach to video content creation. - Track and analyze channels and campaigns performance, content, conversion rates to estimate ROI and advise on best strategies.

Lead North American & European community management team for multiple products including but not limited to Revelation Online, Skyforge and Armored Warfare.- Grew the MY.GAMES product social media networks from zero to over 1M engaged users!- Improved user monetization through complete social media acquisition & engagement campaigns.- Increased social media acquisition and engagement through defining best practices for creating and publishing content for social media including Facebook, Twitter, YouTube, Instagram and Twitch.- Built the first version of the MY.GAMES Influencer program allowing the team to develop and maintain relationships with Influencers and content creators (YouTube, Twitch, Mixer, etc.).- Development and implementation of in-depth reporting and analytics to optimize external communications and internal processes & workflows.- Reported community sentiment and feedback to development teams and senior leadership.- Defined and continually optimized internal global team workflows & processes.- Training mentoring team members to continually grow their skillset.- Executed Closed Alpha & Closed Beta testing campaigns including both marketing and reporting.- Executing post-launch live service engagement campaigns for the purposes of acquiring new users, retaining existing users and monetizing the player base.- Responsible for managing external community management / marketing agencies.Projects:Conqueror's Blade, Warface, Revelation Online, Skyforge, Armored Warfare, Allods Online, Cloud Pirates, MyMoba and FIE Swordplay.

Vancouver, Canada Area

- Created and executed complete social/community campaigns for end-user engagement contributing to acquisition, retention and monetization in line with online and product marketing goals- Created and executed both overall strategy and daily content tactics for social media including Facebook, Twitter, YouTube, Google+, and podcasts- Assisted in the development of in-depth reporting and analytics structure with emphasis on performance based metrics to optimize every single communication - Strong expertise in free-to-play community management; primarily responsibility for Need for Speed World was the creation and execution of social campaigns with the goal of acquisition, retention and monetization. I also assisted in the planning and execution of the Need for Speed World pre-release beta campaign and launch. .- Created and grew the Need for Speed social media channels from zero to millions!Projects:Need for Speed SHIFT, Need for Speed Hot Pursuit, SHIFT 2 Unleashed, Need for Speed The Run, Need for Speed World

Vancouver, Canada Area

- Responsible for the design of core game play features including online features & monetization, game play AI, game modes, game play presentation & visual effects, save / load flows and more- Worked with the development team to review, scope and plan the implementation of game designs- Maintained constant communication with development team to report feature implementation progress to the development leadership team- Responsible for identifying risks and worked with the development team to create and execute contingency plans when necessary- Strong documentation and organizational skills. This allowed me to work closely with support teams such as Quality Assurance and Customer Support to ensure they had everything they needed to provide the highest level of service possible- Owned post implementation feature balancing and tuning to ensure delivery of high quality game play- Responsible for delivering high quality in-game features and contentProjects:Need for Speed Most Wanted, Need for Speed Carbon, Need for Speed ProStreet, Need for Speed Undercover

Vancouver, Canada Area

- Responsible for planning and execution of online feature test plans- Lead teams of 5 - 10 (depending on the title) contract and externally outsourced testers- Responsible for training and mentoring to ensure that the team was capable of identifying and reporting bugs efficiently.- Reported Daily and Weekly current bug trends, targets and resolution progress reports for both team members and the development team- Provided feedback on game design, made detailed suggestions for improving the quality of features to the development team.- Worked with the development and customer service teams to identify / prioritize bugs discovered post-release. This allowed the teams to decide what bugs to address via patches and help customer service better address complaints from both individual players and the community with social media.- Assisted in the creation of two specialized central test teams focused specifically on testing 1st Party guidelines and online featuresProjects:NHL (2003 - 04), NBA LIVE (2003-04), Madden NFS (2003 - 04), Tiger Wood PGA Tour (2003 - 04), FIFA (2002 - 04), NBA Street Vol.2, Need for Speed Underground, Need for Speed Underground 2, Need for Speed Most Wanted

Vancouver, Canada Area

TrainingNet was a B2B marketplace to consolidate the procurement of training and related services. My responsibilities included but were not limited to, corporate branding of customer web portals, branding designs and implementation of said designs.