Andrew Pham Email & Phone Number

Austin, Tx, Us

• Influencer talent management; negotiating and creating content for paid campaigns in the excess of $10K per post for video and/or static imagery for brands such as Spotify, Ridge Wallets, ASOS, Hulu and 24 Hour Fitness.• Represented independent businesses and increased digital traffic to their websites and social media handles. Created a "brand ambassador" program of influencers ranging from 35K-500K followers correlating to varying content and compensations levels. Evaluated and on-boarded new talent every quarter.

Austin, Texas, Us

- A leading e-commerce site, silencershop.com is an online retailer and SAAS resource in the firearms industry and facilitator of ATF processing. This highly regulated industry was revolutionized with a new, electronic filing portal ("ATF eForms"). I spearheaded the GTM strategy that consisted of YouTube videos, SEO-optimized blog writing, Instagram videos/photos and B-2-B comms for our B-2-C purposes and network of 4,000+ dealers. This successful campaign achieved #1 search ranking(s) in Google and multiple first page placements with SEO. - Scaled Marketing team from a staff of zero employees to 3 FTEs and 2 on-site temps. Fully responsible for headcount/roles of the team, talent acquisition, training, workflow and daily delegation of duties. - Oversee external comms including media buying and creative for out of home (billboards), podcasts, YouTubers, PPC banners and drafting/servicing press releases.- Created partnerships and viral content collaborations with brands such as Trijicon, VIKTOS and Nine Line Apparel.- Spearheaded merch designs (shirts, hats and hoodies) and procured pricing from domestic and overseas manufacturers.- Pitched and negotiated deals for products to be worn by YouTubers, NCAA athletes, MLB and MMA pros.- Achieved Reddit "Top 15% of Activity" rating on our brand's subreddit. - Increased industry awareness by growing brand's LinkedIn from 900 to 8,000+ followers in <1 year.- Reached out and negotiated for purchasing of existing website domains for URLs in our product category. - Increase domain authority for our parent company's website by back-linked existing pages on newly acquired sites on our URL.- Sponsorship of "CANCON: Fully Suppressed Range Day" with RECOIL. This multi-channel media plan included naming rights, social media promotion, editorial coverage in monthly magazine/website and video content. - Negotiated and executed media plans with The Daily Wire, iHeart Radio, Outdoor Sportsman Group and The FirstTV.

Dallas, Tx, Us

- Created, Managed and Posted for Steven Crowder to Twitter (1.3M), Instagram (1.1M), YouTube (5.5M) and TikTok. Responsible for management of all social media spaces including content direction, scheduling, captions and community guidelines in each platform. - Provided competitor analysis, industry updates and cultivate best practices for brand. Example: YouTube #shorts garnered 1.7M views on a page with only 1 million subscribers, achieving 170% subs to views ratio. Based on this performance, the channel itself gained +2k subscribers from this singular upload.- Daily summary of news cycle for trending and possible topics for show.

Los Angeles, Ca, Us

• Manage creative campaigns for new releases properties. Created sell-thru elements for digital storefronts for Microsoft, Sony, Apple and Netflix for Paramount properties including xXx: Return of Xander Cage, Allied, Jack Reacher: Never Go Back, Star Trek Beyond and Teenage Mutant Ninja Turtles 1 & 2.• Delivered digital assets to a wide variety of UI specifications. These specs include Amazon Platinum Marketing Package, Amazon Fire, iTunes Flowcase, Sony PlayStation gaming console wallpaper and Google Play.• Fully responsible for worldwide localization process of EST and AV materials. This could include procuring name of the movie, audio dubbing, caption subtitling and translated voiceover. Key subsidiaries include: Australia, Brazil, Germany, France, Italy, Japan, Korea, Spain, United Kingdom, as well as 25+ other smaller markets as needed.• Created viral content for Instagram and Facebook paid/boosted posts. Video files were close captioned or had large “Snapchat style” graphics to further engaged users. • Well-versed in a multitude of online ad platforms, including static and online banners, interstitial, skins, mobile ads and Spotify in-app advertising. Oversaw delivery of these materials, including PNG or JPEGs delivered to media buyers or Sizemek builds with click-thrus programmed and corresponding campaign IDs assigned. • Directed audio visual creation of spots for broadcast television, in-theater advertising and YouTube pre-roll. Spot lengths vary from :07-:60 and include pre/post release messaging, press quotes and partnership tagging.• Responsible for presenting artwork with accompanying overview to Senior Vice President(s). Complied feedback to execute positioning, schedules, budgets and legal approvals. Data includes quote culls to determine best communication statements and Paid Ad memos for likeness restrictions or talent tie-ins. • Strengthen asset delivery by working collectively with Brand Marketing team on new asset management database.

Los Angeles, Us

• Account management and primary point of contact for clients such as Universal, Newline and Warner Bros. Working on releases for these studios such as Charlie and the Chocolate Factory, The Aviator and Raise Your Voice as well as the licensed NHL, NBA and NFL franchises. Elements include consumer print ads, in store retail elements or out of home advertising.• Managed internal copywriters, art directors, production artists, finishing and delivery to client or media outlet. • Provided clients with suggestions for printing such as paper stock samples, ink drawdowns and metallic foils and Pantone (PMS) color options.

• Collaborated on the creation of cable network key art including photoshoot planning, organizing media specs and FTP transfer for clients including Fox, GSN and USA. • Assisted Account Directors and Art Directors with various aspects of brand identity for consumer-facing companies such as logo design of Focus Features and logo and packaging design for Anastacia of Beverly Hills.

New York, Ny, Us

Compiled travel itineraries with details such as airlines, flights info, hotel, car service, weather and other location-based details.• Scheduled in-person meetings and conference calls for Directors of Ad Sales and worked with facilities for setup needs.

Bachelor Of Science, Communications

Coursework Taken For Professional Knowledge Marketing And Graphic Design, Marketing And Graphic Design