Andrew Orlando Email & Phone Number

- Develop and execute paid and organic search marketing strategies to deliver on client objectives. - Lead the day to day execution of The Axle Agency’s search marketing offering. - Present performance reporting and integrate client feedback into future strategy.

Prospect, Connecticut, United States

- Lead operational account management of PPC, social, and other digital marketing efforts. - Lead and support new business efforts related to digital marketing scopes of work for client partners and prospects.- Plan, create, and lead digital marketing campaigns across paid channels.- Monitor, evaluate, and present monthly and quarterly performance reports for client partners, analyzing trends, goals, opportunities, and other key performance indicators.- Interface with client partners as both an account director and digital marketing leader.- Primary strategic resource and point of contact for digital client partners.

Stamford, Connecticut, United States

- Owned the agency’s search, affiliate, and product marketing strategy across 17 clients, representing $15MM in annual media spend; manage a team of eight across three offices.-Client list included sports, entertainment, ecommerce retail, B2B, and tourism clients.- Collaborated on business development efforts through promotion of new monetized PPC and search marketing capabilities including performance auditing, strategic consulting, and ad hoc media planning.- Developed and expanded agency search marketing capabilities; primary SME on multiple new offerings for the agency, including paid search, SEO, affiliate, and Amazon Advertising; Led the rollout of SA360 across several major clients.- Primary strategic resource and point of contact for organic and paid search clients.

- Led a team of 3 paid media Directors and 6 Managers- Directly managed 6 paid media engagements totaling more than $500,000 in monthly investment under management. Clients spanned both B2B and DTC through paid search and social. - Developed best-in-class multichannel media plan strategies.- Primary escalation point for all of the agency’s paid media clients and internal stakeholders.- Developed and maintain adoption of paid media best practices across the agency.

Norwalk, Ct

- Responsible for full service management of paid and organic search programs for multiple clients, ranging from national retail brands to local services. Main KPIs are reduction in CPA, new customer acquisition, customer retention, branding, and content marketing. - Launch, manage, and grow affiliate marketing programs for several national retail brands and a regional B2B client. B2B affiliate program has grown by 40% YoY and has brought in over $1 million in incremental revenue.

Darien, Ct

- Responsible for building, managing, and executing paid search leading legal referral service. - Tracked and analyzed data from 50+ geographically-centered campaigns for B2C and B2B accounts. - Optimized keyword performance, landing pages, ad copy, and overall Quality Score for all keywords across all campaigns. Increased overall traffic by more than 35% year over year in first six months.- Managed strategic transition from television advertising to internet advertising. Increased client investment by 12% over six months, resulting in an overall reduction in CPA of 15%.- Responsible for $5 million annual advertising budget

New Haven, Ct

- Developed and executed multichannel (offline, OOH, and digital) marketing plans for a portfolio of 8 eight client wagering accounts, totaling more than $12 million in media budget annually aimed at promoting registrations, deposits, and wagering by ADW customers- Analyzed growth and P&L performance of all promotions and campaigns, customer wagering trends, and the overall performance of the website portfolio as a unit.- Launched a comprehensive Loyalty/CRM program to increase affinity and trust with customers.- Delivered full suite reporting on trends, areas of opportunity and concern to client and senior management with a recommended plan of action. - Managed the client relationship and acted as first point of contact for all client needs.

Stamford, Connecticut, United States

- Executed $850K monthly interactive e-commerce marketing budget for $20 million online retail sales outlet (WWE Shop) for worldwide sports entertainment company; Resulted in 5-10% growth year-over-year in mature product market. - Developed integrated marketing plans for paid search, organic and paid social, and affiliate efforts. - Managed promotional calendar, tracked and analyzed performance, and worked closely with database managers to identify trends and cross-promotional opportunities. - Merchandised, managed, and tracked new products to be added to the WWEShop.com website.

Middletown, Connecticut, United States

- Promoted new affiliate marketing enhancement through lead generation, business development, and client presentations; Increased number of participating companies from 40 to over 250 within four months.- Developed, executed, and managed all collateral development and marketing communications promoting Clarus Marketing's abilities and successes to the market.- Led reporting and metrics analytics, produced reports and presented results to senior management- Managed revenue, affiliate marketing, and partner performance reporting.