I'm passionate about creating and executing high-quality marketing strategies that help the business grow. But what really drives me is developing my team in the process. I love seeing someone I've hired grow and do great things in their career. My areas of expertise include marketing strategy and planning, building and leading marketing teams, account-based marketing (ABM), demand generation, brand strategy, digital marketing, project management, product marketing, acquisition campaigns, campaign management, collaboration, process improvement, budget management, forecasting, storytelling, and more.I have a track record of success in creating outbound demand generation functions from the ground up. I built a full-funnel demand generation function tailored to the company's specific situation, to drive acquisition and land & expand motions across different sales segments in a hyper-competitive market where the category and brand awareness were still being developed. I built a high-volume, low-cost program with profitable unit economics that suited the land and expand nature of the category, and optimized it through iterative experimentation.My expertise extends to demand creation and conversation generation, pipeline and revenue forecasting and budgeting, search engine optimization (SEO), paid and owned digital channels, customer acquisition, expansion, retention, sales alignment and sales enablement, performance marketing, and analytics. I'm also an empathetic leader who commands the team's love and respect, driving them to overachieve and enjoy the journey while doing it.