Founder And Publisher
The Devil Strip
Akron, Ohio
As a start-up founder, I wore a lot of hats: writer, editor, sales, community outreach, trainer, marketer, digital and social media manager, events planner, grant writer and delivery boy. Using a human-centered, asset-based and data-driven approach, we built a brand that served 50,000 monthly readers, 33,500 social media followers, 6,200 newsletter subscribers and more than 1000 paying members in a medium-sized city. Over the course of seven years, I raised more than $500,000 to hire and manage 12 employees while overseeing operations for a platform that featured stories about the people and issues that legacy media often overlooked or misunderstood. We recruited, equipped, mentored and empowered more than 250 freelance community contributors, most of whom had no prior journalism experience but had everything they needed to shape the narrative about themselves, our neighbors and our city. Our team was chosen to join NYU’s Membership Puzzle Project, the Facebook News Membership Accelerator and the Center for Investigative Reporting’s Reveal Local Labs. I was selected for the JSK Journalism Fellowship, a year-long residential research program for a small global cohort at Stanford University, and for the National Arts Strategies Creative Community Fellowship with an interdisciplinary group of community organizers, artists, government officials and nonprofit leaders.