- Market & Competitive Analysis: Piloting primary & secondary analysis to understand the key Indian markets for brand Multix aiding in long range product plans - Long Range Planning: Devising 5 year product plans in line with both external & internal requirements - Need Gap Analysis: Understanding market requirement and strategizing product portfolio fit - Market Segmentation: Market segmentation of customer pool to understand exact product requirement - Product Diversification:… Show more - Market & Competitive Analysis: Piloting primary & secondary analysis to understand the key Indian markets for brand Multix aiding in long range product plans - Long Range Planning: Devising 5 year product plans in line with both external & internal requirements - Need Gap Analysis: Understanding market requirement and strategizing product portfolio fit - Market Segmentation: Market segmentation of customer pool to understand exact product requirement - Product Diversification: Short term diversification strategy of current product, targeting specific customer base to widen the current product reach - Product & Accessory Pricing: Understanding material cost & building business cases for product development to price products in the market and ensure optimum revenue for the organization Show less

Product Planner for SUV and Crossover segment, this comprises of gauging current market scenario and detailing out a product portfolio in liaison with Vehicle Integration, R&D, Finance, Marketing/ IO and other teams. - Conducting need gap analysis to understand the current market and understand any void in the product portfolio - Understanding customers through primary & secondary research and map competition accordingly - Detailing out specifications & features in consultation… Show more Product Planner for SUV and Crossover segment, this comprises of gauging current market scenario and detailing out a product portfolio in liaison with Vehicle Integration, R&D, Finance, Marketing/ IO and other teams. - Conducting need gap analysis to understand the current market and understand any void in the product portfolio - Understanding customers through primary & secondary research and map competition accordingly - Detailing out specifications & features in consultation with R&D and Vehicle Integration team - Gauging costing & pricing of new products as well as any planned refreshes of existing models - Product Branding & Promotion initiatives in line with Marketing & Brand teams - Liaising with agencies for conducting vehicle clinics and incorporating the feedbacks in various build phases Show less

Acted as consultant for the organisation wanting to increase profitability. This included suggesting and gauging their viability of diversifying into manufacturing animal hygiene products. Some key initiatives of the project entailed: - Conducting micro & macro environmental analysis to understand the organization’s capabilities. - Providing a detailed competition analysis to comprehend their current strategic positioning. - Conducting primary research to understand and gauge the… Show more Acted as consultant for the organisation wanting to increase profitability. This included suggesting and gauging their viability of diversifying into manufacturing animal hygiene products. Some key initiatives of the project entailed: - Conducting micro & macro environmental analysis to understand the organization’s capabilities. - Providing a detailed competition analysis to comprehend their current strategic positioning. - Conducting primary research to understand and gauge the current market and any market gaps present. Show less

Managed product portfolio of 2 Wheeler business unit. Responsibilities included timely delivery of market information reports, designing schemes to increase dealership sales enquiries and implementing TPM across the business unit. Some important initiatives were: - Implementing Total Productivity Management (TPM) across dealership network, in consultation with regional managers for better HO communication and timely preparation of market information reports - Managed 12 member BPO… Show more Managed product portfolio of 2 Wheeler business unit. Responsibilities included timely delivery of market information reports, designing schemes to increase dealership sales enquiries and implementing TPM across the business unit. Some important initiatives were: - Implementing Total Productivity Management (TPM) across dealership network, in consultation with regional managers for better HO communication and timely preparation of market information reports - Managed 12 member BPO operation team for timely resolution of customer complaints - Delivered training programs for dealer sales force to improve complaint resolution figures Show less

Responsible for conducting market research pre and post product launch for motorcycle & 3Wheeler business units and conveyed the consumer insight findings to the senior management for decision making and R&D for product design, improvement purposes. Some key accountability included: - Formulating research proposal for senior management & R&D, questionnaire design & coordination with agency- Conducting detailed qualitative & quantitative marketresearch, using personal interviews and… Show more Responsible for conducting market research pre and post product launch for motorcycle & 3Wheeler business units and conveyed the consumer insight findings to the senior management for decision making and R&D for product design, improvement purposes. Some key accountability included: - Formulating research proposal for senior management & R&D, questionnaire design & coordination with agency- Conducting detailed qualitative & quantitative marketresearch, using personal interviews and focus group- Analyzing and interpreting data to identify patterns and solutions, including interview and focus group transcript- Successfully researched and launched Boxer 150, Ninja 650 motorcycles and RE 45, 3Wheelers in Indian market- Responsible for timely preparation of various market information reports e.g. wholesale reports, monthly price reports, price movement sheets, industry report, competitors and price volume mapping Show less

Managed sales & marketing activities, identified potential B2B clients, created database of clients for sale of rooms, banquets and conferences. Some key responsibilities included:• Pitching the hotels offerings to new B2B clients for business development at the pre-opening stage• Conducting market analysis to assess pricing of competitive brands by comparing the secondary sales data