Senior Product Manager
Current- Built products to personalize recommendations, unify data for model training, create audience segments, and acquire customers at Sam's Club.Product Recommendation Engine
- Generated $84M in incremental e-commerce revenue by configuring AI recommendation models and establishing a new API integration for category recommendations.
- Drove 2% conversion lift for product recommendations by resolving API issues on 40+ carousels across web, iOS, and Android shopping platforms.Customer Data Platform
- Launched 125+ customer attributes for AI model training and audience segmentation by integrating data from multiple touchpoints into a unified customer profile.
- Took product from 0-1 in 7 months by aligning diverse stakeholders, unblocking data model discussions, and navigating ambiguous governance processes.Audience Segmentation Platform
- Reduced audience creation time from 4 weeks to 1 hour by launching a self-service platform, empowering staff to create audience segments without analytics support.