Built products to personalize recommendations, unify data for model training, create audience segments, and acquire customers at Sam's Club.Product Recommendation Engine• Generated $84M in incremental e-commerce revenue by configuring AI recommendation models and establishing a new API integration for category recommendations. • Drove 2% conversion lift for product recommendations by resolving API issues on 40+ carousels across web, iOS, and Android shopping platforms.Customer Data Platform• Launched 125+ customer attributes for AI model training and audience segmentation by integrating data from multiple touchpoints into a unified customer profile. • Took product from 0-1 in 7 months by aligning diverse stakeholders, unblocking data model discussions, and navigating ambiguous governance processes.Audience Segmentation Platform• Reduced audience creation time from 4 weeks to 1 hour by launching a self-service platform, empowering staff to create audience segments without analytics support.• Took product from 0-1 in 9 months by refocusing a drifting effort, structuring roadmaps between partner teams, and securing engineers from other business units. Customer Acquisition Flow• Accelerated landing page update time from 2 weeks to 5 minutes by converting a hard-coded page into a CMS-driven solution, enabling staff to rapidly deploy content changes.

Built product strategy to grow alcohol sales through e-commerce channels. E-Commerce Strategy• Secured executive buy-in for a $52M growth strategy informed by merchant insights, customer focus groups, and site analytics.

Built product to connect customers with health coaches for personalized wellness support. Health Coaching Platform• Modernized UX for contact center platform supporting 3K coaches and 37M customers. • Cut $790K in infrastructure costs by migrating database from XML to relational tables.

Built products to protect customer data and manage health provider networks. Secure Messaging Portal• Enabled 400 support agents to share sensitive health data through encrypted messages.Provider Management Platform• Boosted operational efficiency for 1K staff by simplifying UX for navigation and filtering.

Built product to ensure consistent, accurate data across a broad ecosystem of apps and services. Provider Data Store• Developed centralized repository of health providers for 25 teams using SQL and PL/SQL.