Senior Product Manager
CurrentBuilt products to personalize recommendations, unify data for model training, create audience segments, and acquire customers at Sam's Club.Product Recommendation Engine• Generated $84M in incremental e-commerce revenue by configuring AI recommendation models and establishing a new API integration for category recommendations. • Drove 2% conversion lift for product recommendations by resolving API issues on 40+ carousels across web, iOS, and Android shopping platforms.Customer Data Platform• Launched 125+ customer attributes for AI model training and audience segmentation by integrating data from multiple touchpoints into a unified customer profile. • Took product from 0-1 in 7 months by aligning diverse stakeholders, unblocking data model discussions, and navigating ambiguous governance processes.Audience Segmentation Platform• Reduced audience creation time from 4 weeks to 1 hour by launching a self-service platform, empowering staff to create audience segments without analytics support.• Took product from 0-1 in 9 months by refocusing a drifting effort, structuring roadmaps between partner teams, and securing engineers from other business units. Customer Acquisition Flow• Accelerated landing page update time from 2 weeks to 5 minutes by converting a hard-coded page into a CMS-driven solution, enabling staff to rapidly deploy content changes.
