Creative Lead
CurrentHands-on leadership of all creative output within a scalable department of permalance and freelance legends, delivering multi-disciplinary work across branding, integrated campaigns, sales enablement, account-based marketing, and employer brand. Current highlights including:Creation of employer brand platform for YouView to attract and retain talent in the tech space to revolutionise how we experience television.Launching English Football League’s ‘Together Against Discrimination’ campaign — an omni- channel initiative across social, in-stadia, television and merchandising to take a stand against racism and discrimination in football. Multiple integrated campaigns for cloud service providers Pax8Multi-channel content creative for Zebra TechnologiesCurrently working on a brand-awareness campaign for the International Federation for Equestrian Sports (FEI) to raise the profile and understanding of para dressage in the run-up to the Olympics at Paris 2024