Michael Gardner Email and Phone Number

Develop new relationships with 17 Tech and SI Partners to generate pipeline through various channels and vertical markets.Translate annual strategic partner plans into campaigns that include Digital Events, Syndication, Sales enablement, Content Creation, Webinars, Social posts, etc. Execute and manage partner campaigns through launch, ensuring quality deliverables, total attendance, and follow-up to move leads through the pipeline. Coordinate with commercetools’ global marketing to roll out joint partner programs and repurpose existing assets for the AMER region. Track and evaluate the outcome of co-marketing campaign KPIs, report critical performance criteria of campaigns, and adjust as necessary.

- Supported the development and execution of the partner marketing strategy and programs for Google Cloud.- Created co-marketing campaigns with 14 technology partners to jointly develop awareness of solutions and offerings and demand generation initiatives.- Collaborated with America's Field Marketing and Sales teams to ensure partners were leveraged for events to maximize impact and build rapport within Google Cloud. - Supported my partners with sales and technical content including: marketing portals, sales collateral, sales tools, competitive information, and insights.

(Lenovo Contract)| Chicago, IL | 5 months Channel Marketing Manager (June 2018- Oct 2018) • Aligned message and product attributes for the portfolio across all customer touchpoints with emphasis on E-tailers and the Canadian market. • Lead agencies in creating digital marketing campaigns to support promotions and achieve sales quarterly goals. • Oversaw the marketing campaign in support of the Lenovo Smart Display with the Google Assistant across multiple channels in US and Canada. • Managed events for Lenovo specifically partnering with Qualcomm and for various training activities.

Associate Product Manager – Feiss| Monte CarloOversaw marketing initiatives and the product portfolio for the showroom lighting brandFeiss and ceiling fan brand Monte Carlo.● Strengthened lifecycle management of the brands with focus on accurate forecasting,low performance product strategy, and discontinuation of non-performing skus.● Reinvigorated departmental communication channels to develop process andunderstand roles and responsibilities.● Influenced strategy of new product development with trend, gap and competitoranalysis.● Partnered with engineering, quality, and tech services to implement better qualityproducts and accurate data attributes

•Prepare promotions to support growth and partnerships with wholesale customers and buying groups by establishing rules, guidelines, and reporting measures to ensure success.•Established launch campaigns for product initiatives including, promotions, print, web, and instructional training.•Develop verbiage,online tools and calculators to help customers understand benefits of Elkay’s products.•Build strong partnerships with all impacted business groups on projects to define processes, ensure success, and internal buy-in without additional workload.•Inspire the development of innovative creative executions by channel.•Developed brand presence for a new platform of the bottle filling station product portfolio developed in previous role as Product Marketing Specialist. •Tailored Elkay’s online presence to align with customer’s shopping habits to grow usability.

•Owned development of new product line and custom product orders through strong relationships with engineering, manufacturing, sales representatives, wholesalers, and end users.•Conducted field research to understand how customers interacted with product as well as defining desired features for engineering. •Maintained data for a product portfolio of 660 products crossing two brands. •Developed test cases and UAT testing for product’s cloud based technology.•Outlined messaging hierarchy of the product portfolio to align with various customer segments. •Streamlined the customer experience in understanding features and benefits when searching for, deciding on, and ordering of bottle filling station.

• Develop, monitor and analyze product mix execution plans to support continued sales growth• Foster strong working partnerships with corporate level visual and buying executives• Create and execute Dyson in-store presentation displays for National and Regional accounts • Partnered with retailers to plan, execute and manage individual direct marketing to consumers • Managed the online presence of the Dyson brand through collaboration with retailers dot com merchants

• Deploy sophisticated and engaging field training programs to support new Dyson launches• Strengthened the Dyson brand image through the creation of compelling brand marketing materials • Improved sales conversion through leading key initiatives supporting the field sales teams• Planned, executed and managed effective trade events supporting leading retailers training initiatives

• Perform market analysis of leading competitors and current industry trends supporting product marketing• Perfect multi-tasking talents to support the VP of Marketing and her various assignments • Oversee all marketing efforts and timely delivery of all point-of-purchase marketing materials • Partner with public relations to enhance the brands voice with charitable giving, magazine publications and social media management • Simplify administrative duties to increase the performance of the marketing team

• Designed budget guidelines to effectively manage inventory levels and monitor sales trends • Managed the accounts payable and accounts receivable ensuring on-time processing • Developed and increased brand awareness through in-home mailers and events