Marketing lead for Mid-Market and Emerging company Sales segment, targeting Western North America region. Responsibilities include: - Create awareness for our informatics solution offerings across the Life Sciences spectrum from R&D, through manufacturing, to Clinical Trials, and everything in between.- Build and execute comprehensive marketing campaigns to generate initial interest, create new revenue pipeline opportunities, accelerate existing revenue opportunities, and help win business.- Work closely with sales to lead Account Based Marketing (ABM) initiatives from high-level 1-to-few programs to fully tailored "white glove" 1-to-1 programs.- In addition to Sales, partner closely with senior leadership, product, creative & design, events, digital and other teams to execute high quality marketing programs in a fast paced environment.

Build, execute and evaluate marketing programs based on a deep understanding of customers, products and the buyer’s journey, utilizing that knowledge to inform all strategies, tactics, and metrics.Develop, maintain and execute plans that align with business goals and optimize based on results.Define optimal deployment channels, methods, and mechanisms to effectively and strategically deploy assets to achieve defined metrics.Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.Partner with Product Marketing to create Go to Market Strategies.Partner with creative resources to build and optimize content across various channels. Partner with Digital Marketing, and Events Management to identify relevant channels and opportunities and drive on-time and on-target execution of initiatives.Planned and executed 12 major industry trade shows and events globally in 2022, driving brand awareness, thought leadership, and pipeline.Played a key role in setting up the company's first webinar platform from scratch. Exceeded my goal of 2022 marketing qualified leads delivered by over 120%.

Define, develop, execute and measure pipeline generating Life Sciences marketing programs for North America for BioPharma and Medical Device customers.- Work with Market Segment Leaders and the Product Marketing teams to develop and execute multiple complex marketing programs and strategies to identify, educate and motivate prospective and current Dassault Systèmes customers.- Partnering with sales teams to build and execute targeted Account Based Marketing programs and acquire content, resources and support to ensure program success. - Successful collaboration across multiple stakeholders in solutions, product, engineering, sales and partner teams to deliver high quality content in a fast paced environment.- Cost-effectively manage relationships and budget with outside vendors as necessary for any program execution services. - Create and track metrics to measure results from marketing programs and ensure positive ROI.- Contribute to the overall success of market development initiatives.- Take initiative to improve marketing related processes and practices.- Coordinate and communicate activities with worldwide marketing and sales organizations.

Responsible for the strategy, management, execution and success of BIOVIA’s global marketing initiatives for laboratory informatics solutions covering Life Science Research, Development, Manufacturing and Quality. - Work with Market Segment Leaders and the Product Marketing teams to develop and execute demand generation strategies to identify, educate and motivate prospective and current BIOVIA customers.- Work with the global sales team to build and execute targeted marketing programs and acquire content resources and support to ensure program success. - Cost-effectively manage relationships and budget with outside vendors as necessary for any program execution services. - Create and track metrics to measure results from marketing programs and ensure positive ROI.- Contribute to the overall success of market development initiatives.- Take initiative to improve marketing related processes and practices.- Coordinate and communicate activities with worldwide marketing and sales organizations.- Led the planning, execution and evaluation of all marketing activities for the acquisition announcement of compliance and quality management leader, QUMAS.- Played a key role in developing the marketing strategy and execution for the acquisition announcement of Accelrys by major software company, Dassault Systèmes.

Previously Accelrys, until acquired by Dassault Systèmes in May, 2014.Responsible for the strategy, management, execution and success of BIOVIA’s global marketing initiatives for the Process Management and Compliance suite of products. - Work with Market Segment Leaders and the Product Marketing teams to develop and execute demand generation strategies to identify, educate and motivate prospective and current BIOVIA customers.- Work with the global sales team to build and execute targeted marketing programs and acquire content resources and support to ensure program success. - Cost-effectively manage relationships and budget with outside vendors as necessary for any program execution services. - Create and track metrics to measure results from marketing programs and ensure positive ROI.- Contribute to the overall success of market development initiatives.- Take initiative to improve marketing related processes and practices.- Coordinate and communicate activities with worldwide marketing and sales organizations.- Led the planning, execution and evaluation of all marketing activities for the acquisition announcement of compliance and quality management leader, QUMAS.- Played a key role in developing the marketing strategy and execution for the acquisition announcement of Accelrys by major software company, Dassault Systèmes.

Holism is the idea that the properties of a system cannot be defined or determined by the individual parts of the system, everything is connected and dependent on each other. The Holistic MarCom concept is based on the development, design and implementation of marketing & communications initiatives that recognize the interdependency of individual MarCom activities and leverages their consolidated strength to achieve the most traction in the market place. Combined with affordable prices and fast turnaround on projects, Holistic MarCom is a powerful resource to take your marketing and communications initiatives to the next level.

Closing projects for 2012 in Illumina's industry leading low throughput sequencing and genotyping technologies, and planning for 2013 campaign initiatives. - Translate customer needs into successful marketing programs driving revenue growth.- Develop and guide strategies based on customer and marketing insights and ensure layouts and copy are consistent with the overall marketing program.- Drive the development and execution of targeted marketing messaging and programs, go-to-market strategy and tactical activities.- Managing and liasing with outside agencies and corporate marketing managers as needed.- Implement and track activities, adjusting as needed to maximize effectiveness and reporting back to sales and marketing management.- Work collaboratively with product marketing managers, providing input and validation on product positioning, messaging and outbound marketing strategy. - Provide insight on customer behaviors, needs and responses to programs in specific segments.- Oversee outbound marketing spend and forecast, ensuring deliverables are tracked and met.

Previously a client for Holistic MarCom since January, 2010, joined GenWay to help fill gaps left with the departures of the Vice President of Marketing and Sales and IT Manager. For the Catalog Business Division, offering research products to labs and research institutions around the world, responsibilities include:- Product database management for a catalog of over 60,000 products.- Trade show coordination and execution.- Product marketing planning and program execution.- Distribution negotiations.- Assist with customer service including order processing, bulk sales negotiations and complaint management.For the diagnostic side of the business, currently offering a cancer assessment test for physicians to screen their patients for cancer, responsibilities include:- Compile data from focus groups, customer surveys and other market research to develop a successful business plan.- Point of contact for physicians in our physician network for questions, concerns or special needs regarding the diagnostic tests. - Assist with trade show coordination and execution.- Assist with product marketing planning and execution.- Led the re-branding and re-launch of the You Test You™ Cancer Assessment as FirstMark ONC Oncology Health Monitoring Test. This included all printed marketing collateral and complete overhaul of the website, now www.thefirstmark.com.Corporate-wide responsibilities include:- ISO software validation.- Manage outside IT consultants to overhaul and improve company IT systems from desktops to servers to email systems and everything in between.- Manage outside web consultants to rebuld the corporate website from the ground up, including the extensive catalog product database, custom services and diagnostics division web portals. - Laboratory Information Systems (LIS) Manager for GenWay’s CLIA certified lab.- Played a key role in the creation and development of the 5 year business plan, covering all corporate divisions.

Responsibilities and accomplishments include:- Develop customer testimonials and case studies. - Formulate comprehensive marketing strategies and campaigns that are powerful, yet cost effective.- Developed complete annual marketing budgets and executed projects accordingly.- Design advertisements and other marketing collateral and implement through print and electronic channels.- Complete trade show coordination and execution for 18-22 events annually of all different sizes and scopes.- Initiated and led the use and development of social media portals to increase awareness and create a tribe of users dedicated to our products.- Manage external public relations firms and direct media relationships to ensure consistent branding and messaging.- Website content management.- SalesForce.com administrator.

Responsibilities and accomplishments:- Increase US sales of antibodies, reagents, and capital equipment imported from Japan. - Sign US companies to provide bio-products and services for parent company (Cosmo Bio) to distribute and sell in Japan.- Distribution agreement negations with labs around the world.- Design and implement marketing collateral through print and electronic avenues.- Trade show coordination for 6-10 events per year.- Managed external PR and marketing firms for the initial website design, SEO projects and e-campaigns. - Website management and updating.Major milestones: - Initiated the consolidation of product shipments between the US and Japan offices, reducing shipping overhead and decreasing customs clearing work.- Brought a new microplate reader to the US market and generated sales leveraging our partnership with a major reagent supplier and negotiating competitive purchase agreements.- Oversaw the initial design and implementation of the company's first website.

Taught English in Japan to about 500 students at 2 Senior High Schools. Created innovative ways to teach English to Japanese students and keep them interested and motivated.

Delegated assignments and oversaw the activities of all employees. Assisted students as a computer consultant helping solve problems and issues with various programs and software.