REACH is a unique new marketplace and technology platform, delivered via a mobile App. REACH empowers consumers and brands by facilitating a mutually beneficial partnership driven by an equitable exchange of value. Consumers benefit from the compensation and exclusive benefits they receive from brands for activity proven to add value. Brands benefit from this activity and the direct nature of the resulting relationship, which goes beyond the simple permission-based marketing that GDPR and CCPA are working to restore. Instead, Reach helps brands achieve a higher-level partnership-based marketing standard based on the reciprocal nature of the value exchanged, which helps build brand trust while turning consumers into Brand Activists.

BrandSpring provides strategic counsel, new product and service planning, and marketing program development for businesses regardless of size. BrandSpring also acts as an ideation and optimization catalyst, helping jump-start new business opportunities more efficiently and effectively, with far less frustration and fewer dead-ends.BrandSpring is comprised of a small nucleus of experienced problem-solvers that serve as project leads, complemented by a diverse group of current and former C-level executives with diverse backgrounds and unique experience. The allows the firm to tap subject-matter experts with recent experience, who often faced a similar or related problem, challenge or opportunity themselves. The result is a unique mix of creative problem-solving and strategic development together with relevant and often recent experience that can materially reduce risk and result in faster cycle time (from problem-to-the-right-solution).Specific areas of expertise and proven success include customer acquisition and retention (with unique skills in loyalty strategy and program development, , neuro-marketing (understanding the psychology and physiology behind consumer behavior), new media and media technology, driving innovation “from the inside,” brand extension and expansion, forging the "right"strategic partnerships for specific enterprises, and providing C-level executives with a safe sounding-board and feedback platform where they can test their thinking without the risk often associated with prematurely reaching out to a superior, Board member, peer or subordinate.BrandSpring has developed several proprietary benchmarking and optimization processes with proven effectiveness in areas that include customer commitment, product and/or service lifecycle management, customer acquisition and retention, and a unique methodology for marketplace and brand-building called constellation management.

Lyrical Labs developed a disruptive standards-compliant video optimization technology, called SceneScan, that materially improved bandwidth efficiency without affecting video quality in certain applications. By providing AVC/H.264 performance comparable to HEVC/H.265 without requiring any change in decoder, infrastructure or workflow, SceneScan extended the life of any current (or future) standards-compliant CODEC for years in some cases, creating what the company referred to as "The Lyrical Effect."As acting CEO, I was brought in by the company's sole investor, Lyrical Partners, and changed with turning the technology into a lucrative enterprise and taking it to market. As a small company, this included responsibility for virtually everything, from strategy (starting with the optimal go-to-market approach and underlying business model), to selecting the best possible strategic partners and licensees, to creating the most credible testing/validation plan possible, all the way through to effectively and efficiently leveraging the company's underlying (and patented) object analysis and recognition technology downstream. I was also responsible for creatively augmenting working capital during development, and conventional fundraising once the technology began proving its efficacy, and market value.

Served on the Board of Directors for the all new Tropicana Las Vegas until its sale in August 2015. Worked closely with CEO Alex Yemenidjian. Was the architect and driving force behind the Tropicana Las Vegas' unique affiliation with Hilton Hotels Worldwide.

Stepped-down as CEO as a result of a very serious illness to a member of my immediate family. Remained on the Board of Directors for roughly four months before the demands associated with the care my stricken family member required full-time attention.

Run this captive commercial media and entertainment enterprise that provides CONTENT and CONNECTIVITY solutions to the hospitality and healthcare markets. Company has offices in Marina Del Rey and San Mateo, California, as well as Sioux Falls, South Dakota.

Leading the Colony Capital operational team working on the acquisition of LodgeNet Interactive Corporation, the leading provider of interactive media and connectivity services to hospitality and healthcare businesses in the U.S.

Full-time consultant for DISH Network, focused on the company's commercial business, and more specifically on development of captive audience networks in hotels, airlines (on-board aircraft and in airports) and other viable captive commercial venues. Developed comprehensive business plan for the captive commercial network business, worked with Echostar (DISH's sister company that provides all supporting hardware and software technology) on end-to-end system requirements, and developed strong interest from several major hotel chains, resulting in a pilot program in cooperation with a national chain. Key learning from the project resulted in the development of the DISH Business "SMARTBOX," a single hotel micro-head-end solution that works with and without a "set-top" box in the room.Consulting expanded into other areas that resulted in major improvements in innovation, including the precursor to SlingTV. The service grew out of a brute-force test using Sling devices to create the look and feel of a true IPTV or OTT streaming solution, well before the enabling technology was available

Successfully worked with IdeaCast's principal investors, especially National CineMedia (NCM), to restructure the IdeaCast business, repositioning it from digital-out-of-home media to captive television, leveraging the company's FCC designation as a direct broadcast satellite provider. The business was sold to Danoo, Inc., a Kleiner Perkins portfolio company, and the combined businesses were subsequently renamed The Reach Media Group, or RMG. NCM remains an investor in RMG.

Served as CEO for this technology-driven interactive media company and its alternative out-of-home advertising network funded by Worldview Technology Partners, Mobius Ventures, Thomas Weisel Venture Partners, DE Shaw , Menlo Ventures and Samsung Ventures. Reactrix interactive dispays deployed in major malls and theaters throughout the U.S.

Hired by longtime business associate Hal Brierley to first come in and run eRewards as a subsidiary of Brierley & Partners, and then to run the day-to-day operations of the parent, allowing Hal to focus on his other entrepreneurial ventures. As president, worked to establish Brierley & Partners as the preeminent expert in customer loyalty, combining strategy and technology with the ability to connect with customers via the Internet. During tenure, grew the firm's client base by over 40%, bringing in top companies that included Allstate, E*TRADE, Microsoft, Sony, Borders and Rand McNally. Managed the company's offices and operations in Los Angeles and Chicago, which included over 150 marketing and creative professionals.

Brought in to build this subsidiary of Brierley & Partners, which was incubating eRewards during the difficult post-bubble period for web-based businesses. As president, redirected the company's efforts and technology towards a unique and proprietary solution for customer acqusition and retention, as well as as a powerful consumer insights database. Brought in over 20 new clients while also driving the company's marquis relationship with E*TRADE. Managed a team of over 40 and subsequently faciliated the integration of most eRewards emplyees back into the parent company, while maintaining an operating presence which recently allowed the eRewards to re-emerge as a power in the marketing research field.

Hired out of Electronic Arts to run worldwide publishing for one of the top five global video game companies. Responsible for all sales, marketing, business development, strategy, third-party developer program, investor relations, legal and other corporate functions, as well as P&L responsibility for the company's home entertainment products. Scope of responsibility included Europe and Asia, as well as smaller markets in South & Central America and the Middle East. Managed a team of over 200 professionals.

Hired by Electronic Arts (EA) to serve as the global General Manager of the EA Sports franchise after EA acquired the publishing assets of Radical Entertainment. Responsible for all EA Sports sales, marketing, licensing and acquisition activity, legal, athlete and studio relationships, and the P&L for the largest and most successful video game sports brand in the world. Managed a team of over 60 professionals while also interfacing with key hardware partners.During tenure at EA, developed the platform for an extreme sports "flanker" brand to complement the core EA Sports brand, now known as AE Sports BIG.

Brought in as the CEO of this established game developer upon successfully negotiating the first exclusive worldwide rights agreement to market ESPN-branded video games from Disney (who also became a minority owner of the company). Responsibilities included running the day-to-day operations in the company's two studios in San Francisco and Vancouver, managing the Disney relationship, which included retail distribution through Buena Vista, publishing, product development, investor relations and the companiy's P&L. Worked with existing management to hire key executives and add the personnel required to transform the company from game developer to worldwide publisher. Managed a team of over 300 professionals and game developers.

P&L responsibility for North America, including hardware and software sales, marketing, operations, licensing, strategic partnerships and third party publisher relationships.

Responsible for all marketing strategy, planning and program implementation, as well as corporate development and strategy. Created the HHonors loyalty program (along with an amazingly talented team), which became the most dominant program in the hospitality industry, as well as the Hilton Bounceback weekend program, responsible for turning Saturday nights from the second-lowest to the highest occupancy night of the week. Also built Hilton’s in-hotel retail business, as well as programs targeting other key internal and external constituencies.

Joined Eastern in November 1985, three months before the airline was acquired by Continental Airlines. Subsequent to the transaction closing, was promoted to Vice President, Marketing Programs with responsibility for the Eastern Frequent Traveler program, 35 Eastern Ionosphere Clubs (airport clubs), all direct marketing and other consumer programs.Roughly six months after close, co-chaired a team charged with combining the Eastern and Continental frequent traveler programs. The result was the Eastern/Continental OnePass program introduced in May 1987, the most revolutionary program in its time, which introduced MileageSaver Rewards, Point Purchase, and the most sophisticated "elite" level program in the industry.Immediately afterwards, worked to create the Eastern Weekender Club, a subscription-based, Mailgram-driven, last-minute travel program that became the company's most profitable endeavor.

Started in the Management Systems Division, supporting the brands with sophisticated analyses and models using UPC and controlled micro-market data. Was subsequently asked to join the Brand Management team in the Bar Soap and Household Cleaning Products division, working on brands that included Ivory, Liquid Ivory and Bounce fabric softener.