Mridula Singh Email & Phone Number

New Providence, Nj, Us

New York, New York, United States

Greater New York City Area

Westport, Ct

Insights leader, client service, account management, statistical analysis,

Greater New York City Area

Responsibilities include managing the content strategy for extracting and disseminating market trends and consumer insights to internal customers and external audiences, end to end project execution and reporting for various business partners in the Global Merchant Services Group, including Relationship Managers, Industry Development teams, Insights teams, Pricing, Public Relations and Merchant Engagement groups, via data analytics.Key achievements: - PMO for various strategic projects surrounding merchant cancellation threats and negotiations, top holdouts for Merchant Acquisition and Coverage Strategy, Fee Based Revenue and Partnership Pitches, Speaking Engagements for senior BI leadership and other value support initiatives to increase merchant satisfaction, building the brand and supporting Fee Based sales- Develop analytic standards for measurement of performance and KPI's on Consumer Activation; American Express Coverage Sensitivity, Spillover and Incrementality- New capabilities development on industry classifications (i.e. AXP proprietary tiers of lodging properties, restaurants, retail stores etc); new product development of fee based, scalable and subscription solutions and strategic thought leadership on pursuing insights product and distribution partnerships

Analytics

Held several positions in the company as VP. Most recent role involved being the Chief Engagement and Implementation leader of automated analytics software for Sara Lee and PepsiCo. Position demanded having strong cross-functional leadership experience and exceptional customer management skills, along with analytical expertise in modeling techniques and software/tools. I was recruited into the role by IRI Senior Management to help salvage project deliverables and contract renewal in jeopardy due to negative client feedback. Biggest achievement in this role was to re-engineer software tools in accordance with client expectations, allows for more relevant business insights and analytical capabilities. I was successful in helping IRI renew the multi-year multi-million dollar analytic contract, and turned around negative client-IRI relationship into acquiring positive client testimonials on IRI capabilities for future clients• Leading a diverse 15+ team of VP’s, Directors, Managers and Product Managers. Talent retention, career management and mentoring, training new hires. Deploy and co-ordinate resources and processes across all cross-functional teams and subject matter experts to ensure timeliness, quality and insightfulness of all deliverables• Prepare and present executive presentations, present at town halls, at clients and internal conferences on industry/thought leadership studies and IRI capabilities • Active participant in all client strategy and business planning sessions• Devise and implement techniques to improve productivity and efficiency of the larger team• C Level engagement with custom studies• Sales and Revenue Management for IRI

• Project Management – Responsible for delivering and managing several modeling, testing and panel projects for key clients. Responsibilities involve managing analysts within the technical group, reviewing data & results for reasonableness and accuracy, developing custom technical solutions for non-standard projects, add business insights to modeled results and develop and deliver final presentations to clients.• Test & Analysis Design – Consult with clients and IRI product management to constantly fine tune modeling and testing tools that continue to address current and ever-changing research needs of clients. Help establish best practices.

• Statistical Modeling – Technically experienced in current, and cutting-edge statistical modeling techniques, Linear and Non-linear Regression, Conjoint Analysis, Factor & Cluster Analysis, Analysis of Covariance, Logistic Regression as well as other statistical techniques involved in developing robust models that yield reliable results.

Quantitative and Qualitative research

AWARDSIRIs Extraordinary Performance Award – 2002 and 2004. Recipient of 5 leadership “Above and Beyond” and “Lead The Way” awards given to IRI employees as a result of nominations from their cross-functional teams – 2004 onwards

M.S, Geography

Research Assistant

Bachelor Of Science, Geography

Bachelors