I lead marketing for ZOOD across Pakistan, Lebanon, and Uzbekistan, driving 5x user growth, 25% MoM GMV growth, and 50% quarterly conversion improvement. I launched Pakistan’s first BNPL card with Mastercard, optimized customer journeys, and implemented data-driven strategies, achieving 84% ROAPS growth, 109% better push notification conversions, and 77% improved customer ratings. My efforts also supported record-breaking GMV and margin growth in Uzbekistan during TechWeek 2024, delivering… Show more I lead marketing for ZOOD across Pakistan, Lebanon, and Uzbekistan, driving 5x user growth, 25% MoM GMV growth, and 50% quarterly conversion improvement. I launched Pakistan’s first BNPL card with Mastercard, optimized customer journeys, and implemented data-driven strategies, achieving 84% ROAPS growth, 109% better push notification conversions, and 77% improved customer ratings. My efforts also supported record-breaking GMV and margin growth in Uzbekistan during TechWeek 2024, delivering impactful, measurable results. Show less

Lead data-driven marketing strategies to accelerate growth in the BNPL and digital lending sectors.Oversee Pakistan’s marketing operations, achieving 5x user growth and 25% MoM GMV growth in the BNPL vertical.Drive the successful launch of Pakistan’s first BNPL card (ZoodCard) with Mastercard, enhancing customer adoption.Optimize conversion funnels with performance frameworks, achieving 50% quarterly growth in customer conversion and 84% ROAPS growth.Strengthen consumer… Show more Lead data-driven marketing strategies to accelerate growth in the BNPL and digital lending sectors.Oversee Pakistan’s marketing operations, achieving 5x user growth and 25% MoM GMV growth in the BNPL vertical.Drive the successful launch of Pakistan’s first BNPL card (ZoodCard) with Mastercard, enhancing customer adoption.Optimize conversion funnels with performance frameworks, achieving 50% quarterly growth in customer conversion and 84% ROAPS growth.Strengthen consumer engagement, boosting push notification effectiveness by 109% and improving customer ratings by 77%.Collaborate with cross-functional teams to design seamless customer journeys and launch disruptive financial products.Support Uzbekistan’s record-breaking GMV and margin growth, contributing to TechWeek 2024 success.Build high-performing teams across marketing, customer success, and catalog functions to exceed business objectives. Show less

I teach Digital Marketing and hope to inspire the next generation of digital storytellers and marketing rockstars.

Lead the Xoopah marketing division. Look after Spursol digital marketing.

Part of the Spursol Family. Tasked with creating a better world for the 100 million small businesses. Lead brand development and channel strategy.Develop strategic marketing plans and translate them into actionable ideas and easily usable frameworks and toolkits, with a sense of the organizational shifts required.Work with product and operational teams to identify critical opportunities to elevate the customer journey & experience.Lead the overall paid complete funnel media… Show more Part of the Spursol Family. Tasked with creating a better world for the 100 million small businesses. Lead brand development and channel strategy.Develop strategic marketing plans and translate them into actionable ideas and easily usable frameworks and toolkits, with a sense of the organizational shifts required.Work with product and operational teams to identify critical opportunities to elevate the customer journey & experience.Lead the overall paid complete funnel media strategy and drive customer traffic, conversion, and ROI for all paid digital marketing channels, including Paid Search, Paid Social, Display, and Awareness media, to drive online traffic, conversion, and sales.Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy and testing plan. Increase funnel marketing efficiencies.Manage paid media budgeting and forecasting process, quarterly/monthly/weekly forecasting and reporting for traffic, revenue, spend, ROI, and other performance KPIs.Define, implement and drive Xoopah’s email marketing strategy, including audience targeting, go-to-market plan, and campaign deployment.Developing competency in and owning all UX/UI initiatives to engage and convert traffic on-site & mobileChampion continual improvement to established operational processes by applying solution-centric thinking (and partnering with a cross-functional team) to drive optimizations Deliver insightful reporting and analytics that measures the effectiveness of all digital touchpoints. Define and track key metrics to optimize marketing campaigns, help with dashboards and deliver ad hoc analysis.Lead the SEO strategy.Using defined personas, develop content flows and information architecture to drive desired user activity.Community developmentMaintain a constant awareness of all competitors and industry activity. Show less

- Manage all aspects of marketing operations, including key personnel- Effectively manage brand P&L and budgets- Define and lead operational strategy for the brand; serve as the consumer-centric liaison between marketing and all operational functions - Responsible for Tez's digital growth- Brand development and channel strategy- Set monthly performance targets and deliver scalable growth for key products- Planning and implementing digital marketing campaigns-… Show more - Manage all aspects of marketing operations, including key personnel- Effectively manage brand P&L and budgets- Define and lead operational strategy for the brand; serve as the consumer-centric liaison between marketing and all operational functions - Responsible for Tez's digital growth- Brand development and channel strategy- Set monthly performance targets and deliver scalable growth for key products- Planning and implementing digital marketing campaigns- Organization of all content concerning PPC campaigns, managing the individual product PPC advertising and overall landing page content to deliver the highest return on PPC spend.- Designing and running experiments on all platforms, with a specific focus on optimizing the conversion flow.- Develop hypotheses and build and execute A/B or multivariate tests according to the optimization strategy and testing plan.- Partner with the our internal design and development team to recommend changes based on winning test results.- Adopting an iterative approach to conversion rate optimization, continuously utilize data from existing tests as input and drive new tests and hypothesis - Improve user experience and increase the conversion to life change.- Market segmentation and audience growth- Call Center management and devising inbound marketing plans- Act as the voice of the customer in all programs and company efforts to ensure customer focus at all levels- Optimizing re-targeting and contextual marketing campaigns.- Developing competency in and own all UX/UI initiatives to engage and convert traffic on-site & on mobile- Work closely with advertising agencies to manage brand marketing campaigns- Champion continual improvement to established operational processes by applying solution-centric thinking (and partnering with a cross-functional team) to drive optimizations - Refresh, modernize & monitor brand guidelines that are modular and allow for regional nuances. - Community development Show less

Planning digital marketing campaigns, including email, social media and display advertising.Design, build and maintain Sastaticket.pk's social media presence.Hybrid strategic planning and execution in both traditional and digital mediums.Work with product stakeholders and management to define marketing goals and develop marketing budgets.Establish and monitor ROI and KPIs and use analytical & modeling skills to understand channel economics and optimize marketing… Show more Planning digital marketing campaigns, including email, social media and display advertising.Design, build and maintain Sastaticket.pk's social media presence.Hybrid strategic planning and execution in both traditional and digital mediums.Work with product stakeholders and management to define marketing goals and develop marketing budgets.Establish and monitor ROI and KPIs and use analytical & modeling skills to understand channel economics and optimize marketing activities.Collaborate with agencies and other vendor partners.Maintain effective, cohesive, and engaging brand messaging.Create strong organizational connectivity and momentum through effective partnering and engagement to guide and align marketing and communications across the company. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.Provide assistance coordinating in Public Relations activities. Show less

1) Collaborate with cross-functional partners to manage all aspects of the startup ( Marketing, Finance, Supply Chain, Content & IT)2) Brand Development 3) Ownership & management of total Customer Experience.4) Prioritization, development and implementation of various value creating initiatives.5) Oversee the efficient management and evolution of technical infrastructure.6) Create and execute and review strategic and tactical business plans.7) Direct and manage internal… Show more 1) Collaborate with cross-functional partners to manage all aspects of the startup ( Marketing, Finance, Supply Chain, Content & IT)2) Brand Development 3) Ownership & management of total Customer Experience.4) Prioritization, development and implementation of various value creating initiatives.5) Oversee the efficient management and evolution of technical infrastructure.6) Create and execute and review strategic and tactical business plans.7) Direct and manage internal and external teams.8) Review the commercial potential of new areas of digital development & make recommendations to the board. Show less

Responsible for complete P&L of Jewelry, Sports & Books. Looking after vendor management, content and vendor acquisition.Planned category specific campaigns while creating value for customers.Filled category gaps through sourcing and increased revenues by improving conversion and focusing on NMV/GMV.

*Update: Now looking after Sports, Stationery & Books-Media Categories.*Use industry knowledge to build an understanding of competitive positioning, our value proposition for buyers and sellers, and dynamics within the verticalDrive performance of Kaymu sellers through shop consultation, strong customer service and negotiation of deals Management and optimization of seller performance on the platform Analysis of market trends and an ability to benchmark price points across… Show more *Update: Now looking after Sports, Stationery & Books-Media Categories.*Use industry knowledge to build an understanding of competitive positioning, our value proposition for buyers and sellers, and dynamics within the verticalDrive performance of Kaymu sellers through shop consultation, strong customer service and negotiation of deals Management and optimization of seller performance on the platform Analysis of market trends and an ability to benchmark price points across multiple categories from both online and offline competitors Clear communication and understanding of the value proposition of selling online Strong focus on the importance of best-in-class Customer Service Management and development of a retailer management tool Regular reporting and focus on key KPIs to ensure quick results and personal development Act as liaison with different sales departments and provide seller and competitor consultation as required.Achievements: Built the Kaymu Books Category from bottom The ratio of orders received to the orders delivered increased by 18%. 10 fold increase in sales figures of the Books category in Pakistan region. Tripled the number of book sellers on Kaymu. Built the Social Media presence of Kaymu Books on Facebook, Twitter and WordPress. 300% increase in the number of Book sellers on Kaymu. First ever exclusive –to-books-category university outreach campaign. Launched integration of Seller and Kaymu databases to optimize product upload.  Conducted Kaymu’s successful participation in KIBF 2015. Show less

Manage Unilever customer accounts & day-to-day operations.Develop & execute innovative strategies to transform businesses.Analyse existing businesses to define & execute disruptive strategies.Lead problem solving, develop opportunities for businesses & convincingly present recommendations.Provide exemplary day-to-day service & support to customers, manage open cases & upstream coordination.Use engaging communication techniques coupled with analytical insight to create high… Show more Manage Unilever customer accounts & day-to-day operations.Develop & execute innovative strategies to transform businesses.Analyse existing businesses to define & execute disruptive strategies.Lead problem solving, develop opportunities for businesses & convincingly present recommendations.Provide exemplary day-to-day service & support to customers, manage open cases & upstream coordination.Use engaging communication techniques coupled with analytical insight to create high value, long-term customer relationships.Work with cross-organisation partners to identify & take advantage of operational efficiency improvement opportunities.Collaborate with team members to deliver demanding client requests.Handling Unilever account right now.Achievements (so far):Developed organization wide Knowledge Management solution to accumulate best practices & sharing it with the staff to increase customer engagement efficiency as well as identifying outreach content deficiencies. Show less

I am heading the marketing department at Liberty Books reporting to the Director.Here's what I do:1) Brand Strategy Development2) Developing promotional plans for new books coming up.3) Event Management for book launches, product promotions and author meetups.4) Overseeing advertisement development5) Overseeing Book Club card marketing service improvement.6) Coordinating with Purchase Department for the acquisition of new books by scanning the international… Show more I am heading the marketing department at Liberty Books reporting to the Director.Here's what I do:1) Brand Strategy Development2) Developing promotional plans for new books coming up.3) Event Management for book launches, product promotions and author meetups.4) Overseeing advertisement development5) Overseeing Book Club card marketing service improvement.6) Coordinating with Purchase Department for the acquisition of new books by scanning the international market.7) Liaison with authors, developing a healthy relationship between authors and Liberty Books.8) Market Analysis9) Competitor Analysis10) Regular customer surveys and research project initiation.11) Data Analysis12) Business Development13) Outlet Visits and interaction with sales staff.14) Training and Development of Retail sales assistants in line with the marketing strategy.15) Coordination with Ecommerce for deals creation and website marketing16) Oversee Social media marketing 17) Oversee brand artwork developmentMy Achievements:* Successful launch and marketing campaign of books including “ S” and “ The Prisoner”* Initiated a market research program for the first time in the history of Liberty Books * Successful I Love Books marketing campaign of a low performing outlet in Hyderi resulted in more than 70% sales growth compared to last year.* Successful marketing campaign for Liberty Books stall at Karachi International Book Fair* Successful “ How about a Date with a Book” Valentine’s Day 201 campaign.* Training and Evaluation program launch for Ecommerce sales agents.* Successful launch event of Saba Imtiaz's debut novel " Karachi You're Killing Me" * Successful coordinated in Karachi Literature Festival.* Expanded Liberty's social media presence to Instagram & Pinterest.* Successfully conducted an online chat session of Rujuta Dewikar with her Pakistani fans. * Initiated the #TalkWithAnAstronaut campaign.* Successfully did a Skype Chat session with Jeffrey Archer Show less

Assisting students in relation to common academic skills related enquiries and refer students to more specific help as required.

Job included doing research over the internet and keeping the team members updated on any new developments in the internal and external business environment. Assisting in the management of the Test Center and maintaining site security.Managing the Testing Center Website

* Worked as an internee in the Ufone Regional HQ from October 08' till November 08'.* Worked as an Internee in the Ufone Customer Services Department from February 09' till March 09'