As a key driver of brand growth and market expansion, I develop and execute strategic marketing initiatives tailored to the North American and APAC markets, focusing on increasing brand visibility, customer acquisition, and market presence.Key Responsibilities & Achievements:Strategic Marketing Leadership: Lead the creation and implementation of targeted marketing strategies that align with business objectives, contributing to significant growth in customer acquisition and market penetration across North America and APAC regions.Campaign Management & Execution: Design, launch, and manage multichannel marketing campaigns (SEO, SEA, email marketing, social media, events/webinars), continually optimizing for performance to achieve high ROI and customer engagement.Freelancer & Agency Management: Source and manage a network of freelancers and external partners for specific projects, ensuring timely and high-quality execution.Event & Partnership Coordination: Lead event planning and execution, overseeing everything from stand design and logistics to promotional strategy. Budget Oversight: Manage and allocate marketing budgets efficiently to ensure optimal results from campaigns and initiatives, aligning with key business goals. Work closely with sales teams to develop co-marketing plans that amplify our efforts through partnerships.Data-Driven Optimization: Leverage data analytics and marketing automation tools to measure campaign performance and optimize ongoing efforts. Use insights to inform decisions, improve strategy, and ensure alignment with business objectives and KPIs.Content & Asset Development: Collaborate with internal teams (product marketing and sales) to create tailored marketing assets for campaigns, including whitepapers, infographics, videos, and customer testimonials. Ensure all content aligns with the needs of target audiences and campaign goals.

As an Executive Communications Specialist, I crafted high-impact executive bios, fact sheets, and background materials for high-level leaders across diverse industries. My role required a deep understanding of executive narratives, attention to detail, and a commitment to delivering polished and professional content that strengthened both personal and corporate brands.Key Responsibilities & Achievements:Executive Bio Development: Created compelling and professional executive bios, highlighting key accomplishments and career milestones. Ensured each bio reflected the unique strengths and leadership qualities of the executive, enhancing their professional presence.In-Depth Executive Interviews: Conducted thorough interviews with senior executives across multiple industries, gathering key information to produce fact sheets, backgrounders, and articles that accurately portrayed their expertise and career achievements.Post-Publication Relationship Management: Maintained strong relationships with executives after publication, ensuring satisfaction with the final product. Actively managed feedback to minimize the risk of negative publicity and foster long-term trust and collaboration.High-Quality Content Production: Ensured all materials, including bios and articles, met the highest standards of clarity, professionalism, and relevance, tailored to the executive’s audience and industry.

As the Content Marketing Manager at KUDO, I was responsible for leading all content marketing initiatives, driving brand awareness, and increasing engagement through targeted and compelling content. I worked closely with cross-functional teams and senior leadership to align content strategies with the company’s brand identity and business goals.Key Responsibilities & Achievements:Content Creation & Production: Created and produced a wide range of content marketing initiatives, including blog posts, social media campaigns, email marketing campaigns, newsletters, press releases, white papers, case studies, and website copy.Team Leadership: Managed a team of 3 direct reports responsible for video editing, podcast production, writing, and SEO. Provided guidance to ensure high-quality content delivery and alignment with marketing objectives.Website Redesign: Led a successful redesign of the company website, resulting in a significant increase in website conversions.Video Production: Project managed and produced company explainer videos from start to finish, handling everything from scriptwriting, storyboarding, and hiring production companies to casting, directing, and post-production. Messaging & Branding: Collaborated with senior leadership to develop messaging for videos, press releases, and company announcements, ensuring alignment with the company’s brand identity and strategic objectives.Content Strategy & Blogging: Wrote over 100 blogs, driving traffic to the website. Developed and executed a successful content strategy that boosted organic traffic by 50%.Social Media Growth: Increased social media followers by 20% through the creation of engaging content and consistent posting, enhancing the brand’s presence across platforms.Event Coordination: Successfully coordinated logistics and served as the point of contact for in-person global tech events, ensuring smooth execution and high visibility for the brand.

As the Brand and Content Manager at Elsewhere, I played a key role in defining and executing the company’s brand identity and content strategy. I worked closely with the CEOs to shape the brand's visual and messaging framework, ensuring alignment across all platforms and channels.Key Responsibilities & Achievements:Brand Development: Collaborated with the CEOs to create Elsewhere’s brand, including developing the look and feel, messaging, and positioning, ensuring a cohesive and strong market presence.Website Launch: Successfully launched the company website on time and under budget, delivering a high-quality digital presence that aligned with brand goals.Content Strategy & Traffic Growth: Worked closely with the CEOs to develop a comprehensive content strategy, resulting in a 25% month-over-month increase in web traffic for six consecutive months.Global Photoshoot Management: Managed and produced photoshoots in over 12 countries across 4 continents, consistently delivering on budget and ahead of schedule.Vision Alignment & Brand Integrity: Coordinated with the CEOs to ensure that all projects and initiatives stayed true to the company’s brand identity and vision.Copywriting & Editing: Wrote, edited, and proofread all copy for the website and social media accounts, maintaining a consistent tone and voice across platforms.Website Roadmap Development: Collaborated with the development team to futureproof the website and create a roadmap for future iterations, including new features and redesigns to improve user experience.Social Media Rollout: Organized and executed the social media rollout across LinkedIn, Instagram, and Facebook, driving consistent growth and engagement across all platforms.Editorial Calendar Execution: Managed the monthly editorial calendar, resulting in consistent month-over-month growth in audience engagement and brand visibility.

In my role at Evaneos, I managed, trained, and coached travel agents across Asia and EMEA to optimize their sales performance, ensuring they fully understood and utilized the Evaneos business model and platform. My work spanned B2C sales coaching, performance monitoring, and content creation, with a strong focus on enhancing agent effectiveness and customer satisfaction, especially during the COVID-19 crisis.Key Responsibilities & Achievements:Agent Training & Sales Coaching: Managed, trained, and coached travel agents in Asia and EMEA to maximize sales opportunities. Provided ongoing coaching in B2C sales and ensured effective use of the Evaneos toolbox to drive performance.Business Model & Platform Education: Ensured local agents fully understood the Evaneos business model and effectively utilized the platform for client engagement and sales.Performance Monitoring & Adaptation: Monitored travel agents’ performance metrics, including response rate, sales rate, turnover, and platform usage. Adapted coaching strategies based on individual agent performance to maximize results.Quote Management: Managed the volume of travel quotes sent to local agents, ensuring a balance between capacity and sales opportunity.Content Creation & Translation: Created English-language content and translated materials from French to English, ensuring clear communication across international markets.Crisis Management (COVID-19): Led crisis management efforts for local DMCs (Destination Management Companies) and travelers during the COVID-19 pandemic, assessing and resolving issues for both clients and agents.Social Media Strategy Development: Developed and implemented social media strategies for Instagram and Facebook, increasing engagement and visibility for Evaneos in key regions.

As an Artistic Director and Creative Consultant, I have led high-profile creative projects across various industries, from global events to commercial choreography. My work spans from conceptual development to execution, collaborating with teams to produce dynamic performances and content for major campaigns and events.Key Responsibilities & Achievements:Event Choreography: Served as the lead choreographer for major international events, including the Winter Olympics, International Children's Games, and Parapan Am Games, creating and executing large-scale performances.Commercial Choreography & Performance: Choreographed and performed for major artists such as Janelle Monáe, Ariana Grande, Sean Paul, and Lenny Kravitz, as well as for campaigns like Red Nose Day and Netflix.Choreography Development: Created new choreography for shows, organized rehearsals, and collaborated closely with team members to ensure seamless performance execution.Creative Direction & Strategy: Evaluated creative ideas from the team and translated them into actionable project plans. Led high-impact creative projects from concept to completion, including trailers and promotional content for company campaigns.Talent Recruitment & Training: Recruited, hired, and trained top-tier talent, ensuring the selection of performers who met high artistic standards and contributed to the success of each project.Client & Public Engagement: Gained extensive experience working with a diverse range of clients, from teaching students to collaborating with celebrities and high-net-worth individuals (HNWI). A skilled public speaker and presenter, I adapt my communication style to suit various audiences, ensuring effective engagement.

As a Commercial Dance Instructor, I delivered professional-level courses and specialized training programs for both domestic and international students. My role involved curriculum development, student performance evaluation, and collaboration with fellow faculty members to ensure the highest level of dance education.Key Responsibilities & Achievements:Professional-Level Instruction: Taught commercial dance courses at a professional level, providing advanced training and techniques to prepare students for careers in the dance industry.International Student Program: Served as an instructor for the International Student Visa Program, providing tailored instruction to meet the needs of international students pursuing a career in dance.Broadway Dance Center Representation: Represented Broadway Dance Center in the Billboard Online Dance Class series, showcasing professional dance instruction to a global audience and promoting the center’s offerings.Curriculum Development: Developed and implemented the dance curriculum for the school year, ensuring a structured approach to skill development and performance readiness.Performance Evaluation & Improvement: Reviewed class and student performance records to identify areas in need of improvement. Developed and implemented targeted action plans to address student learning objectives and enhance performance outcomes.Collaborative Instructional Strategies: Worked closely with other faculty members to review student data and develop instructional strategies that addressed specific learning goals and improved overall student success.