On a part-time basis I research the careers sector and write SEO friendly content that maximises performance in organic Google searches. I devise, create and set up an inbound marketing campaign using Mailchimp. I then use the given data (opens, clicks, unsubscriptions) to identify key learnings. I also source and create sharable careers content such as images (using Pablo Buffer), GIFS, videos and podcasts and share them across a variety of platforms. I proofread and edit blogs and articles that appear online and in IMAGE magazine.