Mark Tozer Email & Phone Number

Australia

Hobart, Tasmania, Australia

Hobart, Tasmania, Australia

In this role, I have been lucky enough to help lead the successful local deployment of the firm’s Global CRM, Jupiter (based on the Salesforce platform). Initially taking charge of the change and training stream, I was responsible for:- developing and delivering all user training (including online training modules, virtual instructor-led sessions and training reference guides)- creating the end user change communications- tracking and meeting adoption KPIs- drive platform adoption via local champion network- own and manage local user community forumGiven the challenges that Covid brought and changes in team resourcing, I stepped in to be the interim AU platform owner in October 2020 and picked up additional responsibilities:- represent AU on the global Sales and Marketing product design councils- key stakeholder in local Connected Insights and global Opportunity to Engagement projects- present program updates to a range of stakeholders including local and regional executiveAs a result of my work on the local deployment, Australia is seen as a leader in the adoption of Jupiter and I have also been asked to lead the regional Asia Pacific adoption stream for the project.

Sydney, New South Wales, Australia

My love of yoga and mindfulness led me to teaching part-time at a range of studios and small group trainings as well as online classes

Sydney, Australia

In this role, I was responsible for helping drive the overall Marketing team strategy with key accountabilities in:- Marketing Automation platform owner (Pardot)- Marketing analytics and reporting- Risk and incident management- Budget oversight- Process improvement and documentation- Team culture and engagement

Sydney, Australia

As a part of Deloitte's internal agency, I helped lead a team of 'digital unicorns' dedicated to providing a distinct and personalised experience to anyone who comes in contact with Deloitte’s digital channels. My primary focus was on optimising our tech stack to create a single view of our clients and allowing data to drive our decision making.- Marketing Automation, Digital Analytics and platform innovation lead- Lead several successful platform implementation projects - most recently, Eloqua marketing automation migration and implementation.- Developed and implemented digital strategy for marketing campaigns across all channels including marketing automation, CRM, website/CMS, social (organic & paid), video and SEO/SEM- Key working group member on global digital marketing technology projects (Global CRM & Reporting)

Sydney, Australia

• Pre-sales consultant supporting Australia / NZ sales and account management teams• Consultant on Marketing Strategy• Consultant on Marketing Automation Strategy (specialise in Marketo)• Best practice Marketo implementations for clients• Marketo training for clients and internal stakeholders• Development of Marketing and Automation strategy• Marketo instance health audits and recommendations• Develop and run Marketing and Automation strategy sessions• Best practice development and education• Process and procedure development• Stakeholder management• Advisor to internal marketing team on best practices in marketing automation

Working across Eloqua, Salesforce and SAP, I was responsible for customer data segmentation and analysis for email marketing campaigns.Key responsibilities included:- develop segmentation, targeting and positioning strategy for 2016- improve data quality across systems to better understand and target customer segments- utilise customer data and real time analytics to generate valuable and actionable insights- design and implement dashboard reporting from Eloqua- consult on platform integration projects

Sydney, Australia

Originally hired to support the day to day running and ensure the data quality of the firm’s CRM platform and quickly became involved in the development of sales pipeline reporting for the firm, implementation of a new email marketing platform and production, management and analysis of strategic marketing campaigns via digital channels.- Built automated weekly pipeline reports for the firm’s partners allowing them to more easily assess movement of opportunities through the sales funnel- Primary stakeholder on client data quality projects including development of business rules and testing- Successful implementation and migration to new email marketing automation platform in compressed timeframes- Developed inbound marketing and lead scoring strategy to drive better contact segmentation – increase of 11% in active contact database

Bachelor Degree, Science (Psychology)

Marketo Certified Expert, Marketing Automation

Level 1 Certified Coach, Human Nutrition

200Hr Inspired Leader, Yoga Teacher Training/Yoga Therapy

Functional Range Conditioning Mobility Specialist (Frcms), Movement Therapy And Movement Education