Mohsin Ali Email & Phone Number

Fort Lauderdale, Florida, United States

Dallas, Texas, United States

As the Digital Marketing Manager at Alycom Business Solutions, I led comprehensive digital marketing strategies for a diverse range of industries. As a HubSpot Partner Agency, we specialized in enhancing our clients' online presence and leveraging HubSpot CRM and Sugar CRM to optimize their business operations. My role focused on delivering tailored digital marketing solutions, including SEO, development, design, and Google Business Profile optimization.• Developed and executed digital marketing strategies for clients in the automotive, IT, real estate, artificial grass installation, cyber security, and SMS marketing industries.• Performed Google Business Profile optimization for local clients to enhance their visibility and attract more local customers.• Led SEO initiatives to improve search engine rankings and drive organic traffic for clients.• Collaborated with development and design teams to create and maintain high-performing websites tailored to client needs.• Optimized website content and structure to improve user experience and search engine performance.• Conducted market research and competitive analysis to identify opportunities and inform digital marketing strategies.• Completed courses on HubSpot products including Marketing Hub, Sales Hub, and Content Hub to enhance proficiency and leverage these tools for optimized client campaigns and strategies.• Coordinated with the HubSpot and Sugar CRM teams to ensure seamless integration and utilization of CRM systems for client campaigns.• Implemented local SEO strategies to improve clients' visibility in local search results and drive more targeted traffic.• Enhanced website performance through regular audits, updates, and optimizations based on the latest SEO and UX best practices.• Managed client communications to ensure clear understanding of project goals, progress, and outcomes.

Lahore, Pakistan

As the Co-Founder and Chief Marketing Officer at Hayaat.pk, I leveraged my extensive marketing knowledge, exceptional communication and presentation skills, and strategic vision to drive revenue growth, forge business partnerships, and enhance brand visibility. My role was pivotal in shaping the company's marketing landscape and ensuring its success through innovative and impactful strategies.• Planned and strategized all marketing communications, including digital marketing (SEO/SEM, content), social media, and display advertising campaigns.• Prepared pitch decks and delivered presentations at prestigious events such as STEP 2020, Start Alliance, Startup Night in Dubai, LIFT Pakistan in Islamabad, and SeedStars in Karachi. Conducted online meetings with global investors.• Led product management for the SAAS product, including the website, mobile app, and HMIS (Hospital Management Information System), ensuring user-friendly design and optimal user experience.• Managed business collaborations with doctors, gyms, pharmacies, labs, hospitals, companies, malls, blood donor societies, and universities.• Participated in healthcare events like Health Asia Pharma and Doctorscon to enhance brand visibility and networking.• Managed and organized events and liaisons with media personalities for Hayaat.pk’s YouTube channel.• Directed internal and external company affairs, organizing business collaborations, meetings, and public events.• Liaised with third parties such as advertising agencies, cable operators, and malls for ATL and BTL activities.• Measured the performance of all digital marketing campaigns, assessing ROI and KPIs to ensure goal achievement.• Identified new trends and brainstormed creative growth strategies aligned with current market trends.• Utilized strong analytical abilities to evaluate the end-to-end customer experience across multiple channels.

Lahore, Punjab, Pakistan

As the Digital Marketing Manager at The Write Pick, I drove business growth through strategic planning, SEO, content strategy, UI/UX improvements, and targeted marketing campaigns.• Planned and executed digital marketing strategies to enhance brand visibility and engagement.• Conducted comprehensive UI/UX audits alongside SEO and content assessments to optimize website performance.• Recommended best practices for website URL structures, enhancing site navigation and SEO effectiveness.• Suggested architectural, content, and linking changes to boost SEO positions and overall website performance.• Collaborated with the content team to develop problem-solving blogs, increasing website traffic and engagement.• Managed and executed outreach campaigns to build relationships and increase brand awareness.• Developed and implemented email marketing strategies to nurture leads and engage with the audience.• Conducted B2B marketing efforts, identifying and targeting potential business clients.• Coordinated with cross-functional teams, including design, development, and content, to ensure cohesive marketing efforts.• Oversaw paid advertising campaigns, optimizing for performance and cost-efficiency.• Developed and maintained a content calendar, ensuring timely and relevant content distribution across all channels.

Lahore, Punjab, Pakistan

As a Digital Marketing Strategist at Farosh.pk, I played a pivotal role in optimizing the online retail experience and driving e-commerce success through strategic digital initiatives. Here's how I contributed:• Oversaw website maintenance, including testing and enhancing site functionality, to ensure optimal user experience and seamless transactions.• Directed website technical aspects, design, content, navigation, and branding to enhance e-commerce performance and customer engagement.• Implemented on-page and off-page SEO strategies to increase organic traffic and improve search engine rankings, boosting online visibility and sales.• Managed social media presence across all platforms, crafting engaging content and fostering community interaction to promote brand awareness and drive sales.• Provided guidance to content writers to develop compelling, innovative content for scheduled posts, aligning with brand messaging and audience interests.• Conducted audits and analysis of social media presence and SEO performance to identify areas for improvement and refine digital strategies for enhanced results.• Collaborated with cross-functional teams, including marketing, sales, and IT, to align digital marketing efforts with broader business objectives.• Monitored and analyzed website analytics, identifying trends and insights to inform decision-making and optimize digital marketing campaigns.• Implemented email marketing campaigns to nurture leads, drive customer engagement, and increase repeat purchases• Developed and implemented digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, and display advertising networks.

Lahore, Punjab, Pakistan

As Digital Marketing Manager at Pak Helpline, an NGO committed to social welfare, I orchestrated digital strategies to drive engagement, amplify causes, and bolster fundraising. Here’s how I made an impact:• Spearheaded comprehensive digital marketing strategies to increase awareness and support for social initiatives, aligning with the organization's mission and goals.• Managed and executed SEO and content marketing campaigns to enhance online visibility and engage a broader audience.• Collaborated with the development team to oversee the creation of a new website, ensuring it met usability and accessibility standards.• Utilized data analytics to measure campaign performance and adapt strategies to maximize reach and impact effectively.• Directed social media strategies across platforms, increasing follower engagement and community interaction.• Developed partnerships with media outlets and other NGOs to boost campaign visibility and shared objectives.• Implemented email marketing campaigns to update supporters and volunteers, increasing participation and awareness of ongoing projects.

Lahore, Pakistan

As ilaan.com's Digital Marketing Strategist, I led diverse campaigns using Google SEM, Ads, and SEO. I focused on improving online presence, managing social media, and optimizing website performance.• Planned and executed Google SEM, display advertising, YouTube Ads, Facebook Ads, and SEO strategies, alongside conventional marketing efforts.• Managed social media presence across all platforms, enhancing brand visibility and engagement.• Improved website user experience, speed, navigation, and URL structures for enhanced user satisfaction.• Created and executed effective SEO strategies for website and mobile apps, conducting regular site audits and performance reports.• Implemented on-page optimization techniques such as optimizing meta tags, headings, and content structure to improve website visibility and search engine rankings.• Developed and executed off-page SEO strategies including link building, guest blogging, and online reputation management.• Organized university events and bloggers' meetups to boost brand awareness and promotion.• Managed and organized university events and bloggers’ meetup for brand awareness and promotion.• Collaborated with the tech team to create and optimize landing pages for improved user experience and conversion rates.• Managed Facebook ads and improved social media post engagement organically.• Coordinated with content writers to develop engaging, creative content for scheduled posts, tailored to target audience interests.• Guided content team in writing blogs and social media posts aligned with target audience search queries.• Managed YouTube ads and optimized YouTube channel for increased visibility and engagement.• Interviewed, hired, and trained new members of the SEO team.• Collaborated and brainstormed with internal teams including content, customer support, sales, and tech for performance and growth strategies.

At TransData, I served as a Digital Marketing Strategist, driving innovative marketing solutions and fostering strong client partnerships. Leveraging our team's expertise and a commitment to quality, I collaborated with clients to enhance their online presence and achieve business growth.• Crafted customized digital strategies, integrating on-page SEO techniques to optimize website content and improve search engine rankings.• Managed a team, overseeing off-page SEO efforts such as link building and online reputation management to enhance website authority and visibility.• Developed comprehensive content marketing plans, leveraging SEO best practices to create engaging and informative content that resonated with target audiences.• Utilized social media platforms to amplify content distribution, foster community engagement, and drive website traffic.• Analyzed SEO metrics and content performance data to refine strategies and improve online visibility and conversion rates.• Collaborated with cross-functional teams to integrate SEO, content marketing, and social media marketing efforts with broader marketing objectives.• Conducted market research to identify emerging trends and capitalize on new opportunities in the digital landscape.• Delivered measurable results, exceeding client expectations and driving sustained business growth through effective digital marketing initiatives.• Managed multiple US based projects and maintained a customer-centric approach, building lasting relationships and driving client satisfaction.• Conducted regular performance evaluations and provided feedback to team members to drive continuous improvement and professional development.• Fostered a collaborative work environment, encouraging creativity and innovation among team members to achieve collective goals.• Demonstrated strong leadership and communication skills, effectively guiding team members and aligning efforts with organizational objectives.

Lahore

• Ensured prompt, professional, and personable resolution of customer interactions, maintaining high standards of customer service satisfaction.• Played a pivotal role in enhancing project quality through proactive identification and resolution of issues, driving overall project success.• Managed and provided training to new employees, ensuring alignment with project requirements and quality standards.• Administered employee attendance and timings, ensuring compliance with company policies and project deadlines.• Led and participated in various UK, USA, and Canadian-based projects, including Contact Validation, Hungry House, Employment Verification, Lexus, Green Bee Parking, Pac Invest, Telenor, and OkCoPay.• Conducted tele-surveys as per client requirements, gathering valuable insights and feedback to support project objectives and client satisfaction.• Implemented quality assurance processes and procedures to ensure consistency and compliance with industry standards and client requirements.• Collaborated with project managers and team leaders to address quality issues and implement corrective actions in a timely manner.• Provided ongoing support and guidance to team members, promoting a culture of quality and excellence throughout the organization.• Conducted regular audits and evaluations of project deliverables to identify areas for improvement and ensure adherence to quality benchmarks.• Conducted regular training sessions on quality standards, best practices, and quality assurance methodologies to enhance team knowledge and skills.• Maintained documentation and records of quality assurance activities, including audits, findings, and corrective actions taken.• Participated in client meetings and presentations to discuss quality assurance processes, address concerns, and provide updates on projects progress.

In my role at Seven Carat, I drove the strategic development and execution of social media initiatives, enhancing brand visibility and engagement across all digital platforms. I effectively increased the organic and paid reach of SevenCarat luxury jewelry campaigns.• Social Media Strategy: Developed and implemented comprehensive social media strategies to enhance brand recognition and customer engagement.• Platform Management: Oversaw daily management of all social media channels and paid advertising campaigns, optimizing spend and performance.• Engagement Growth: Boosted organic reach by implementing innovative engagement tactics and optimizing content delivery.• Content Collaboration: Worked closely with the content creation team to develop compelling and visually appealing posts that resonated with our target audience.• Performance Analysis: Regularly analyzed and reported on social media metrics, providing insights that guided strategy adjustments for improved outcomes.

Lahore

• Achieved weekly and monthly targets ahead of the assigned time period and reported to senior management.• Led training and development programs for new and existing employees, motivating them towards the desired goal.• Revamped performance appraisal and promotion cycle to enhance productivity.• Managed multiple UK and USA based projects, including Dish (USA), Sky TV (UK), 24 Talk (UK), Gas & Electricity (Energy Campaign) (UK), and Power Saving Device (USA).• Designed effective training programs and customized sales training manuals.• Screened and recruited the best candidates based on their credentials for vacant positions according to the company’s requirements.• Monitored and managed employee attendance, including tracking causes of absences and managing overtime; compiled data for the payroll department for salary calculations.• Conducted outbound surveys as per the requirements of the clients.• Motivated employees through training sessions to encourage creativity, commitment, and energy.• Conducted shift meetings and ensured employee performance for process improvement.

Master Of Business Administration (Mba), Marketing & Sales And Business Management

Activities and Societies: • Organized a Brand Exhibition in which well reputed companies of Pakistan i.e. Toyota, Honda, Telenor, Ufone.

Bachelor Of Commerce (B.Com.), Business/Commerce, General