Marcelo Lima Email & Phone Number

Jundiaí, São Paulo, Brasil

São Paulo Area, Brazil

Responsável pelo projeto de formatação e expansão da marca Baff's Salgaderia através do modelo de Franchising.Formatação de processos e procedimentos operacionais, programa de treinamento e transferência de “Know-how”, assim como planejamento de expansão da rede através de geração de leads em mídias sociais em parceria com a agência de Marketing. Criação.

São Paulo Area, Brazil

I am working in partnership with data scientists at Murabei Data Science in order to develop predictive analysis solutions with applications for franchise business model. Our aim is making Data Science and Data Analytics available for small and medium companies guiding and supporting them to became more data orientated for strategic decisions and business.

Plymouth, United Kingdom

After working on the set up and development of Mr. Pretzels (UK) from 2003 to 2011 I came back to UK as business consultant having as main duty the analysis restructure of units with low performance. In the present time, Mr. Pretzels UK has over thirty units with annual turnover over 5 million pounds.

São Paulo Area, Brazil

Ahead of the daily activities of the restaurant. Leading a team of fifteen collaborators, planning and controlling all necessary activities for a high standard quality food and customer service. Focused on results, based on financial control and performance bonus for the collaborators in order to involve them on the minimum waste and prime customer service.

Brazil

• Project to reorganise the administrative and financial departments of an engineering company, specialized in industrial automation.
• Strategic Consulting, including business plan & sales strategy development.
• Development and implementation of a management system aiming to integrate the operational, administrative, financial and sales departments
• Set up of the representation and pos sales department in Brasil in partnership with Chinese suppliers

United Kingdom

• For the international expansion I worked on the brand formatting with focus on the brand awareness, units design and visual identity, operational manual and training program. Responsible for full support for the master.
• For the international expansion I worked on the brand formatting with focus on the brand awareness, units design and visual identity, operational manual and training program. Responsible for full support for the master.
• Implementation of an analytical Analysis model in order to evaluate new store openings and minimize the risk of low performance units
• Creation and implementation of web based Collection and Reporting system for franchises with analytical analysis of the operation and performance. Show less

United Kingdom

Experience as franchisee, directly involved with the daily management of the outlet.

São Paulo Area, Brazil

Responsible for the restructuration of the Interconnection department, leading a team of 25 engineers, aiming to reduce the frequency of faults in the communication links and reduction of the operational costs.

Degree In Electrical Engineering, Engineering

Advanced Knowledge In Franchising (Caf), Franchising And Franchise Operations

Activities and Societies: • Assessment for franchising • Expansion Plan • Franchise sales – Prospecting and selection • Operational.

Language Course, English For Speakers Of Other Languages

Master Degree, Network Engineering And Telecommunications Systems

Big Data Basics

Basic concepts and applications of Big data, including Hadoop, Apache spark, NoSQL database and others

Introduction To Data Science

Introduction to data science, including Data Engineering Business solutions and applications Mathematics and statistics Big Data Analytics.

Python Fundamentals For Data Analysis

Data Scientist

Big Data Analytics with R e Microsoft Azure Machine Learning Big Data Real-Time Analytics with Python and Spark Big Data Engineering with.