Responsável pelo projeto de formatação e expansão da marca Baff's Salgaderia através do modelo de Franchising.Formatação de processos e procedimentos operacionais, programa de treinamento e transferência de “Know-how”, assim como planejamento de expansão da rede através de geração de leads em mídias sociais em parceria com a agência de Marketing. Criação de sistemas de controle e estatística para acompanhamento dos resultados e redirecionamento das ações.

I am working in partnership with data scientists at Murabei Data Science in order to develop predictive analysis solutions with applications for franchise business model. Our aim is making Data Science and Data Analytics available for small and medium companies guiding and supporting them to became more data orientated for strategic decisions and business insights by using our solutions based on techniques and theories employed by Data Science and experience in franchise business model.

After working on the set up and development of Mr. Pretzels (UK) from 2003 to 2011 I came back to UK as business consultant having as main duty the analysis restructure of units with low performance. In the present time, Mr. Pretzels UK has over thirty units with annual turnover over 5 million pounds.

Ahead of the daily activities of the restaurant. Leading a team of fifteen collaborators, planning and controlling all necessary activities for a high standard quality food and customer service. Focused on results, based on financial control and performance bonus for the collaborators in order to involve them on the minimum waste and prime customer service culture. Relation with the franchisor and other franchises to implement the franchise instructions and procedures. Under my administration… Show more Ahead of the daily activities of the restaurant. Leading a team of fifteen collaborators, planning and controlling all necessary activities for a high standard quality food and customer service. Focused on results, based on financial control and performance bonus for the collaborators in order to involve them on the minimum waste and prime customer service culture. Relation with the franchisor and other franchises to implement the franchise instructions and procedures. Under my administration we experienced increase up to 40% on sales since we take over the business. We also improved the profitability as the restaurant was in Loss and we keep minimum 15% net margin Show less

Project to reorganise the administrative and financial departments of an engineering company, specialized in industrial automation.• Strategic Consulting, including business plan & sales strategy development.• Development and implementation of a management system aiming to integrate the operational, administrative, financial and sales departments• Set up of the representation and pos sales department in Brasil in partnership with Chinese suppliers

• For the international expansion I worked on the brand formatting with focus on the brand awareness, units design and visual identity, operational manual and training program. Responsible for full support for the master franchisees in different countries, transferring the knowhow, patterns and values of the company, working in different aspects of the business such as: financial–economic viability, location assessment, outlet design, manuals, training, logistic, identification of suppliers… Show more • For the international expansion I worked on the brand formatting with focus on the brand awareness, units design and visual identity, operational manual and training program. Responsible for full support for the master franchisees in different countries, transferring the knowhow, patterns and values of the company, working in different aspects of the business such as: financial–economic viability, location assessment, outlet design, manuals, training, logistic, identification of suppliers and others. • Implementation of an analytical Analysis model in order to evaluate new store openings and minimize the risk of low performance units • Creation and implementation of web based Collection and Reporting system for franchises with analytical analysis of the operation and performance. Show less

Experience as franchisee, directly involved with the daily management of the outlet.

Responsible for the restructuration of the Interconnection department, leading a team of 25 engineers, aiming to reduce the frequency of faults in the communication links and reduction of the operational costs.