Matthew Preston Email and Phone Number
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Global Innovation, Marketing & Strategy professional with 19+ years experience working in the sporting goods industry. Iβve always been fascinated and curious about the process. Moreover, Iβm a βWork in Progressβ because I love to start a new journey or learn a new skill set. I have valuable experience in project management, products, sports marketing, digital campaigns, event management, innovation strategy, leadership and creative concepts. As a Senior Manager at a global brand, I have delivered amazing results and championed valuable partnerships. Whether itβs been a global product campaign, a consumer event in the US, a strategic presentation in Italy or a digital experience in China, I always challenge myself to become a better professional. I have been privileged to have a diverse array of roles in my career: marketer, creative, manager, coach, intern and even a pizza delivery driver. As a result, I possess a vibrant knack to deliver fresh results in almost any environment. My brand adds up to the following ingredients:- Iβve delivered successful results in various international environments, cultures and channels- I want to win, regardless of the acknowledgement- I embrace eccentric challenges and projects- Iβm comfortable driving a project on my own or leading a team I love meeting new people and connecting with old acquaintances. Reach out to me if you want to talk about cultureπ±, sports πβ½οΈ , sustainability πand pizza π (of course).Skilled in Innovation, Marketing, Sports Marketing, Product Portfolio Management, Innovation Strategy, Project Management, Event Management, Event Marketing Strategy, Brand Strategy, Retail Marketing, Digital Campaigns, Digital Audience Strategy, Brand Communications, Team Leadership, Brand Marketing, Relationship Building, Digital Marketing, Social Media, Sustainability and Corporate Social Responsibility.
Adidas
View- Website:
- adidas.com
- Employees:
- 37820
-
Senior Manager - Innovation PortfolioAdidas Sep 2021 - PresentHerzogenaurach, Bavaria, GermanyEmpowering and developing innovation product strategies to maintain market leadership:- Lead portfolio oversight on product platforms and technologies and concepts (Strung, 4D and boost)- Establish and develop roadmaps for the overall footwear innovation concepts- Coordinate a transparent oversight of Innovation projects health, innovation readiness level and status.- Drive a calendar of regular review meetings, steering committees, stage gates.- Collect and interpret market, competitor and technology intelligence, analyse commercialization possibilities. - Establish strategic partnerships to ensure a platform for joint research and development. -
Senior Project Manager - Advanced Concepts Innovation StrategyAdidas Aug 2020 - Aug 2021Portland, Oregon, United StatesDrove Strategic Business Plan (SBP) projects within the Advanced Concepts department:- Delivered SS25 (2025) strategy focused on consumer-led innovations in credibility, sustainability and inclusivity- Managed strategic filter on product technologies and concepts (i.e. boost, 4D and .RDY) -
Senior Manager Sports Marketing - Global Bu Football (Soccer) - International Clubs UsaAdidas Mar 2019 - Aug 2020Portland, Oregon, United StatesSteered and implemented seasonal local market plans (US and Canada), in partnership with key business functions, which delivered towards the overall strategic targets:- Led annual strategic planning for international clubs within the US Market (e.g. campaigns, licensed business plan, retail marketing, rights activations, data-driven insights, execution of seasonal plans, etc.)- Effectively managed and implemented up to 8 marketing working budgets simultaneously - Key, dedicated partner for cross-functional groups, clubs and federations (FC Bayern, Arsenal, Juventus, Manchester United, Real Madrid, Ajax, Celtic, Tigres, Mexico, Argentina and Colombia)- Owned, analyzed and championed a strategic licensed business plan- Cultivated and amplified global category strategy within local US market -
Senior Manager Sports Marketing - Global Bu Football (Soccer)Adidas Mar 2016 - Mar 2019Herzogenaurach, Bavaria, GermanyServed as the main global contact for partner football clubs to utilise our rights in licensed products (apparel, footwear and accessories), digital campaigns, brand marketing storytelling, and retail marketing projects:- Championed global partnership with AC Milan (2016-2018) and on-boarded Arsenal (2018-2019)- Managed royalties and rights negotiations in collaboration with internal stakeholders - Led and managed key relationships at clubs and associated networks- Oversaw the alignment of cross-functional groups for the club assets (product marketing, go-to-market priorities, briefings, consultation with internal stakeholders) across key markets (Europe, China and the US)- Directed day-to-day contact with key relationships at clubs, agency partners and internal departments- Led and developed a team of 2 global employees -
Senior Manager Retail Marketing - Global Bu Running (Short Term Assignment)Adidas Sep 2018 - Dec 2018Herzogenaurach, GermanyGrew my skillset by taking on a retail marketing assignment in the Running department:- Defined the development of the global seasonal strategy as well as the creative tools for SS19 retail toolkit (concept, copy, design and production files)- Worked on the development of strategy and tools for the Running Business Unit covering retail-centered touch points for the SS19 season. -
Senior Manager Brand Communications - Global Bu Football (Short Term Assignment)Adidas Jan 2018 - Apr 2018Herzogenaurach, GermanyChallenged my comfort zone by accepting a brand marketing short term assignment (STA): - Developed and executed the global 2018-19 Juventus FC campaign (home, away and third jersey launches). - Guided and owned the creative development of the campaignβs digital launch toolkit (briefing, concept ideation, creative, design development, strategy, planning, production and commercial executions) -
Head Of Strategic DevelopmentAct.Β³ Gmbh (Official Partner Of Adidas Group) Jan 2015 - Feb 2016Herzogenaurach, Bavaria, GermanyCrafted brand strategies focused on event activations and community engagements.- Developed successful and innovative Request for Proposal (RfP) concepts (adidas and Reebok)- Managed a team of 6 dedicated employees- Optimized internal processes (documentation, guidelines, recruitment, etc.) -
Head Of Event ConceptAct.3 Gmbh Sep 2013 - Jan 2015Herzogenaurach, GermanyEnsured desired level of creative quality in event marketing concepts, strategic documents and social media.- Led a multi-functional team (8 talented individuals), which acted as our in-house creative department - Specialized in distinctive event marketing strategies, customized graphics and savvy digital solutions. -
Project ManagerAct.3 Gmbh Oct 2009 - Aug 2013Herzogenaurach, GermanyDeveloped key concepts and activations for global events and promotional tours for clients such as adidas (2010 FIFA World Cup, Berlin Marathon, UEFA Champions League Finals and UEFA EURO 2012)- Facilitated team brainstorming, creative strategic planning as well as provided expertise to our clients. -
Marketing InternAct.Β³ Gmbh (Official Partner Of Adidas Group) Jul 2009 - Oct 2009Herzogenaurach, Bavaria, GermanyCompleted administrative tasks like preparing presentations, conducting marketing research and maintaining a photo database. - Supported successful adidas football (Champions League) and running events (Berlin Marathon)- Rotated and gained valuable experience in the football, running and outdoor event departments -
Communications InternStreetfootballworld Apr 2009 - Jul 2009Berlin, Berlin, GermanyWorked in an international team and collaborated with NGOs as well as partners like adidas and FIFA:- Wrote and edited articles, press releases and reports.- Supported with the maintenance of the streetfootballworld website.- Researched and managed a photo database.- Prepared presentations and documents. -
Marketing AssociateCip Marketing Corporation Oct 2005 - Apr 2009Greater Los Angeles AreaExecuted promotional events and product launches throughout the United States:- Facilitated technical training sessions at wholesale partners like Foot Locker and Dickβs Sporting Goods- Hosted and organized grassroots running community - Supervised promotion teams at retail experiences and sporting events- Executed new adidas product launches throughout the United States
Matthew Preston Skills
Matthew Preston Education Details
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Digital Audience Strategy -
Sociology
Frequently Asked Questions about Matthew Preston
What company does Matthew Preston work for?
Matthew Preston works for Adidas
What is Matthew Preston's role at the current company?
Matthew Preston's current role is Innovation, Marketing & Strategy π | Combining passion, influence and impactful stories to drive positive results π | adidas π.
What is Matthew Preston's email address?
Matthew Preston's email address is ma****@****das.com
What schools did Matthew Preston attend?
Matthew Preston attended Arizona State University, California State University, Long Beach.
What skills is Matthew Preston known for?
Matthew Preston has skills like Project Management, Sports Marketing, Event Marketing Strategy, Marketing, Event Management, Social Media Marketing, Corporate Social Responsibility.
Who are Matthew Preston's colleagues?
Matthew Preston's colleagues are Chris Lemein, StΓ©phanie Carvalho, Efstathia (Eva) Efthymiadou, Naluz Bernadette, HΓΌseyin AltΔ±nsoy, Jane Benz, Rj Pair.
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Matthew Preston
New York, Ny2gmail.com, daily-harvest.com2 +151675XXXXX
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Austin, Tx1easypost.com -
Matthew Preston
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