Web Marketing & Analytics Manager
Brickell Key, Fl
Boutique Ship, Yacht Cruise Vacation Company 200+ Employees* Solely responsible for Strategic direction, development, implementation and ongoing management of Organic Search, Paid Search, Display and Remarketing Campaigns based on corporate directives under Global Sales & Marketing Manager (Domestic and International for luxury travel sector)* Collaborative project management with Creative team ~ Collaboration with Designer for Display/Remarketing/Video Ad creation ~ Ongoing collaboration with PHP Developer for site functionality, testing and management ~ Team collaborations for User Experience Optimization and Customer Journey/brand messaging ~ Team collaborations for creation, implementation, and User Experience Optimization of Booking Flow* Management of vendor relations pertinent to Search Marketing; Outsourcing and management of Copywriting and Guest Posting services for Organic Search campaign* Data Visualization and internal reporting management and presentations* Corporate Consultation for Google Analytics, Google Adwords, Bing Ads, Google My Business, Bing Places for Business, SEMRush and Search