Katie Walters Email & Phone Number

Alpharetta, Ga, Us

Greater Atlanta Area

Greater Atlanta Area

Responsible for the development and high level technical support of the organization's current CRM. • Served as the Product Manager of the CRM open-sourced software, working directly with clients to create user stories and business requirements. • Technical lead of a large million dollar project to launch an electronic check-in app for the organization, using Agile Kanban approach. • Worked directly with stakeholders, users and developers to create weekly sprint iterations. • Managed the backlog, weekly priorities, bugs, and QA of each development task. • Communicated with leadership, stakeholders and users on changes, enhancements, bug tracking and releases. • Responsible for creating all training documentation, including videos, online manuals and print material.

Greater Atlanta Area

Critical team lead for the CRM migration and implementation. • Worked directly with clients and stakeholder to develop requirements, user stories, project roadmap and gantt charts. • Worked with vendor and software development teams to configure the CRM product for the organization’s business requirements. • Managed the tasks of all developers, keeping track of time management and roadblocks. • Led daily stand ups, retrospectives, sprint planning, QA/testing and backlog management. • Responsible for a large enterprise registration application for the organization’s largest events. • Created all training documentation and coaching for our hundreds of employees.

Greater Atlanta Area

Implemented Agile methodology for the Digital Environments team and served as a Product Owner for all development projects. • Owned digital projects from beginning to end, including large website redesigns, iOS applications and digital media projects. • Worked with clients to gain requirements, user stories and priorities for the developers. • Served as the liaison between stakeholders, vendors, contract developers, in house development team, technical support team, and clients, providing clear communication to all throughout the projects’ lifecycle. • Led daily stand ups, retrospectives, sprint planning, QA/testing and backlog management. • Provided technical support and documentation for our websites, systems, and applications.

Greater Atlanta Area

Responsible for the overall digital strategy and development of Kids II’s websites, email campaigns, and CRM. • Critical lead on the redesigns of all seven brand websites, as well as the corporate website. • Led a team of in house and contract developers through weekly sprints, as well as a team of designers. • Worked directly with the Customer Service team to create user stories and requirements for the migration to a better CRM that would meet the growing needs of the customers. • Managed and created all mass email marketing campaigns, as well as managed relationship with our email vendor. • Responsible for budgeting and managing all vendor and system costs, including budgeting all migration projects. • Worked with senior brand managers and marketing directors to create clear digital strategies and objectives. • Managed e-commerce websites as well as SEO campaigns. • Worked with social media team to create and grow each brands’ digital footprint. • Established relationship with BizarreVoice to strengthen online reviews and create customer reward program.

Greater Atlanta Area

Project Manager and Digital Marketing Specialist for online projects and websites, CMS and CRM administration, as well as grew and managed donor retention through social media and email campaigns. • Responsible for the development of digital strategy and implementation of assignments, distribution of responsibilities, and follow-through with all web projects. • Worked with outside vendors and companies to fulfill special needs and data migrations. • Coordinator for digital migrations, including: e-commerce, website, and e-mail redesigns. • Liaison between marketing, content, design, production, customer service, IT, and web teams. • Social Media Manager: Coordinated many digital projects and social media campaigns that reached thousands of new leads and grew our social media presence over 500% in one year. • CMS Manager: updating daily/weekly/monthly content on website. • Front-end Web Developer: including knowledge of HTML, CSS, CMS, Adobe programs, online media, e-mail and web development software. • E-commerce Manager: responsible for writing content, editing images, and updating products. • E-communications Manager: brainstorming, strategizing, writing, creating e-blasts and e-newsletters to hundreds of thousand of customers, growing subscribers and click-through rates. • Worked to evaluate and better processes for data entry and quality control and worked directly with the customer service team to find digital solutions to help better serve our customers. • Being able to communicate vision in a precise way to motivate others toward a similar goal/idea. • Leading and working within a large team to fully develop creative ideas into requirements and project plans.

Greater Atlanta Area

Certified Scrummaster® (Csm), Computer And Information Sciences And Support Services

Bachelor Of Science (Bs), Business Marketing And Cross-Cultural Studies