· Manage team of marketing specialists, dividing and assigning projects, managing timelines, and ensuring project delivery on or ahead of schedule and budget· Develop and coach staff to enhance and improve their skills, build better working relationships, and better understand the business and how our daily projects impact the company key initiatives· Manage 10 different creative budgets ranging from $50,000 - $1,000,000· Create, coordinate, and manage daily production of product packaging and stickers, photography, literature, digital web banners, landing pages and microsites, and sales materials· Develop, distribute, and enforce Marketing and Logo Guidelines Documents to maintain brand, message, and design consistency across materials and sales channels· Manage creative process, ensuring all collateral maintained consistent tone, look, and feel across six product categories, incorporating a new brand blueprint style guide· Manage external agencies – daily/weekly operations, holding quarterly meetings to ensure agency partners are aware of future projects and business impacts· Support Media Services and Web Services teams with creative requests including creating print ads, digital web banners, websites, landing pages, literature, and other assets · Create and coordinate graphics and displays for internal and external sales tradeshows and training events

· Developed, coordinated, and executed effective broadcast, print, online, and social advertising campaigns with outside agencies, maintaining longevity and consistent messaging· Utilized agency/campaign creative assets and developed messaging concepts and assets for reseller placement opportunities (print/digital/point-of-purchase displays)· Tracked, reviewed, and optimized media plans to ensure successful campaign results · Developed, coordinated, and executed public relations programs with outside agencies to effectively support brand and product-specific initiatives· Executed creative strategies to elevate brand/campaign messages across multiple channels· Created print ads, digital web banners, websites, landing pages, literature, and other assets· Managed advertising, public relations, and creative budgets ranging from $50,000 - $10,000,000· Coordinated product packaging and stickers, literature, and sales materials with external agencies· Designed and created collateral supporting six product categories· Created and coordinated graphics and displays for annual Consumer Electronics Show and internal sales trainings

· Product and Marketing Manager for analog instant cameras and film, instant digital printing, digital photo frame product, and portable DVD player product lines· Responsible product roadmaps including defining product IDs, colors, aesthetics, and features· Created and approved marketing materials including user’s manuals, packaging copy, product inserts, web pages, product signage, advertisements, and promotional materials· Planned and executed promotional events including the Consumer Electronics Show, the Polaroid sponsorship of the 2010 Tribeca Film Festival, and product demonstrations at three major NASCAR races· Worked with retail partners to communicate product features, specifications, and features on in-store signage, in-store displays, websites, brochures, and flyers· Created internal and external product presentations and corporate communications · Provided sales team support, assisting in sales presentations, meetings, materials, and market research

Advised students on a walk-in basis to help plan for their upcoming semester courses, problems with specific courses, and general University requirements and policies; Led new student orientation sessions to inform incoming student of University academic policies; Administered the front desk area (answered phones, scheduled appointments, prepared files, etc.); Created training materials for new peer advisors.