Provide executive oversight and management of all Creative Operations, including but not limited toProduct Design, Product Development, Marketing DesignProvide strategic oversight, management, and implementation of processes to drive efficiencies increative executionManage the company's creative strategies and implements design policies.Assign tasks and monitor budgetsDrive the execution of creative team deadlines

Leading the creative hub of Product Development by overseeing Product Design and Product Production teams. Measuring, identifying, and implementing improvements that enhance productivity and agility of creative operations, while fostering an environment that supports collaboration, creativity, ideation and the overall vision/goals of the MAMBI brand.

Manage the operations of development and design of all The Happy Planner branded productsAnalyze workflow and processes and develop efficiency improvements for upward scaling Product Development and Product Design teamsManage product information and line lists across hundreds of SKUs and dozens of retail and ecommerce customersOversee creative schedules while managing the Product Design Team’s workloadUtilize technology solutions to improve information management, communication, and resource management. Implementation of InMotion Now Ignite Creative Project Management (PM) software, MediaValet Digital Asset Management (DAM) software, and Product Information Management (PIM) systems to foster a single source of truth, real-time reporting to support informed decision making and significantly reduce redundant manual spreadsheets and duplicated work across departments.

Management of Discovery Communications, LLC brands and licensed consumer goodsManaged brand identity and administered creative direction to in-house design teamOrchestrated photo shoots and other specialized design needs with outside vendorsFacilitated the development and implementation of brand style guides and manage approvals with licensor via MediaboxScheduled and implemented timelines for product design, packaging, and marketing collateralConducted market research and analysis, attend trade shows, and manage brand roadmapsCollaborated with cross-functional teams in areas of product development, manufacturing, legal, sales, marketing, and creative

Managed the workload, workflow, and process for in-house design agency for $400 million companyManaged and mentored Traffic Team responsible for overseeing all creative projects and timelines including B2B and B2C digital, social, print, and retail visual marketing channels Partnered with IT and system administrators to integrate Workfont project management software and customize existing systems Tracked and analyzed metrics to set standards for project timeline estimates to improve efficiency and workload balanceStrategic collaboration with marketing, sales, e-commerce, product development, and Lakeshore executives

Managed the cross-functional traffic team responsible for the workload and execution of corporate creative projects supporting all marketing channelsManaged and tracked project timelines in WorkfrontReported project status and led bi-weekly traffic meetings with team leadersCoordinated and led daily executive/client facing approval meetingsDeveloped designer weekly hot sheets to improve productivity and reduced the need of outside freelancers by 25%

Scheduled and tracked the execution of all digital marketing creative projects including ads, social media, email and website campaignsManaged and tracked project timelines in WorkfrontCoordinated daily executive/client facing approval meetingsPartnered with cross-functional teams in content creation and process improvementsCoordinated with online vendors for digital ads

Lead project manager responsible for facilitating the execution of interactive educational computer games and applicationsCrafted, tracked, and reported on schedules for 150 interactive titles and a dozen mobile iOS/Android applicationsEstablished the development workflow process and collaborated with UX, programming, and animation specialists to improve tacticsFostered relationship with software vendors in India, outlined project scope, negotiated pricing, and facilitated change requestsDeveloped testing and QA teams to report and track bugs during development

Coordinated creative projects in the development of hundreds of educational productsCreated and maintained schedules for dozens of projects at a timeReported project status and participated in interdepartmental traffic meetingsCollaborate with cross-functional teams and IT to improve tracking and reporting methods

Requested, acquired, and tracked hundreds of product samples from vendors across the globeReviewed and tested product samples for merchandising consideration across sales channelsMaintained master spreadsheets and sorted for analysis (vlookup and pivot tables)

Provided creative services to a small family owned and operated manufacturing company, bringing their outdated methods into the digital ageDigitally photographed and edited all product imagesDesigned annual product catalog and print ads for national magazine publications and coordinated with vendorsDesigned company's website and refreshed logoSales and direct marketing at local and national trade shows