Sukriti Verma Email and Phone Number
I'm an impact entrepreneur driven by the challenge of making sustainable living the norm. My passion led me to co-found Shift Eco, a curated e-commerce platform in the UAE that empowers consumers with eco-friendly choices.My background is in brand building, where I wielded strategic thinking and consumer insights to craft powerful narratives. I believe brand storytelling shouldn't just resonate, it should disrupt and inspire action towards a sustainable future. I have taken up the challenge of changing consumer mindsets & behavior towards sustainable consumption, rather than catering to their existing requirements. With the skill set & expertise in building brands with a strategic, consumer insight led approach, what sets me apart is my creative bent of mind, after all marketing is not just science, but also an art. I thrive on the journey of creation. The challenge and satisfaction of transforming ideas into reality fuels my passion.Leveraging my experience leading over 35 brand building, strategy, and design projects at DY Works (India's top brand building agency), I honed my expertise in 360-degree marketing. This foundation, combined with leading marketing, sales, and rebranding initiatives at Punjab Jewellers Pvt. Ltd., solidified my knowledge base.Now, at Shift Eco, I'm an entrepreneur wearing many hats. I build the business, craft the brand, and drive the mission of sustainable consumption.What driving me currently? The transformative power of impactful businesses. I'm passionate about creating brands that not only succeed commercially but also leave a positive footprint on the world.
Shift Eco
View- Website:
- shifteco.ae
- Employees:
- 3
-
Co-FounderShift Eco Oct 2020 - PresentDubai, United Arab EmiratesShift Eco(www.shifteco.ae) is a platform that curates honest and impactful eco-friendly products and helps consumers and organizations go green.
-
FacilitatorClimate Fresk Mar 2023 - PresentDubai, United Arab EmiratesThe Climate Fresk is an innovative, efficient, and user-friendly tool offered by Shift Eco as part of its workshops and sustainability-focused employee engagement initiatives. This 3-hour collaborative and engaging workshop enables participants to comprehend the scientific foundations of climate change through the use of cards and graphs derived from the latest IPCC report. During the session, attendees must link the causes and effects of climate change, resulting in a fun and informative experience. -
Marketing Strategy & SalesPunjab Jewellers Pvt. Ltd. Aug 2017 - Apr 2020Dehradun, Uttaranchal, IndiaResponsible for planning & implementation for all marketing activities round the year, along with key brand building exercises Communication design of all activities - social media, newspaper ads, hoardings, press coverages etc. Sales & Stock Management Key roles:• Marketing Communication Strategy• Marketing Collateral Design• Media buying • Social Media Management • Event planning and implementation • Sales • Product Procurement • Brand rejuvenationKey projects: Footfall Creation - • Launched an annual Design exhibition – ‘Jugalbandi’, a showcase of hand-picked designer jewellery from across the country curated by me• Launched 'Bridal Khazana' - benefit scheme for bride to be’s• Innovative Sale Scheme Festivals Round the year - Dhanteras Dhamaka, Akshaya Tritiya Super Sale, Navratri Gold pe Gold offer, Scratch to Win, Design & Discount Festival Customer Retention - • Launched year round benefit scheme - 'Jewellery Kitty' • Launched a customer loyalty program Introduced a mutual benefit scheme for new client introduction • Streamlined database collection• Brand recall activities on customer birthdays & AnniversariesBrand Building - • Led the rebranding exercise of the brand along with collateral design for each consumer touchpoint • Revamped the in-store brand displays & exterior of the showroom as per the new brand principlesInternal Value Addition - • Hosted annual staff award events• Introduced incentive programs for old stock rotation • New vendor introduction to improve existing stock designs
-
Senior Marketing ManagerDy Works Apr 2014 - Jul 2017Mumbai Area, IndiaPartnered with national FMCG brands to build & define brands at it’s core – Brand Strategy & Brand positioning Used semiotics & ethnography in consumer research studies to arrive at positioning strategies explained with tools like Brand Seed & Brand Personality Archetype models Key Job Role : • Project lead/ key point of contact for all projects handled • Business Development & project pitch presentations • Brand Positioning & Strategy • Consumer Research Insight mining through Semiotics & Cultural Studies • New brand launch & Brand Rejuvenation • Defining Brand Architectural Principles - brand extensions, line extensions & defining mother brand relationships• Packaging & Communication Strategy + Design• Retail Experience Design • Workshop design : Brand Building, Brand Nomenclature Awards:• DY Worker of the Year (2014) - Out of the Box Design Thinking Brand - Karmiq (Futuregroup)• Dy Worker of the Year (2015) - High Pressure Project Handled with Ease Brand - Pediasure (Abbott)• Dy Worker of the Year (2015) - Best Design Strategy Brand - Parachute Ayurvedic Hair Oil (Marico)• Marico's Award, Bronze (2015) - Best New Project Development - Parachute Ayurvedic Hair Oil • Business & Sales targets achieved in every quarter of tenure (DY Works)Key Clients:• Hindustan Unilever Limited • Abbott Healthcare• Marico • Future Group • Amul • Mother Dairy• Hemas - Sri Lanka Watanmal Group - Africa -
Account ManagerLeo Burnett Apr 2012 - Jul 2012
Sukriti Verma Education Details
-
Symbiosis Institute Of Media And CommunicationsBrand Communications -
Daulatram CollegeEconomics
-
Welham Girls' SchoolHigh School
Frequently Asked Questions about Sukriti Verma
What company does Sukriti Verma work for?
Sukriti Verma works for Shift Eco
What is Sukriti Verma's role at the current company?
Sukriti Verma's current role is Co-Founder at Shift Eco.
What schools did Sukriti Verma attend?
Sukriti Verma attended Symbiosis Institute Of Media And Communications, Daulatram College, Welham Girls' School.
Who are Sukriti Verma's colleagues?
Sukriti Verma's colleagues are Sonam Mordani.
Not the Sukriti Verma you were looking for?
-
-
Sukriti V.
Greater St. Louis1mastercard.com -
Sukriti Verma
Bengaluru -
1rbc.com -
1yahoo.com
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial