Sukriti Verma Email & Phone Number

Dubai, United Arab Emirates

Shift Eco(www.shifteco.ae) is a platform that curates honest and impactful eco-friendly products and helps consumers and organizations go green.

Dubai, United Arab Emirates

The Climate Fresk is an innovative, efficient, and user-friendly tool offered by Shift Eco as part of its workshops and sustainability-focused employee engagement initiatives. This 3-hour collaborative and engaging workshop enables participants to comprehend the scientific foundations of climate change through the use of cards and graphs derived from the latest IPCC report. During the session, attendees must link the causes and effects of climate change, resulting in a fun and informative experience.

Dehradun, Uttaranchal, India

Responsible for planning & implementation for all marketing activities round the year, along with key brand building exercises Communication design of all activities - social media, newspaper ads, hoardings, press coverages etc. Sales & Stock Management Key roles:• Marketing Communication Strategy• Marketing Collateral Design• Media buying • Social Media Management • Event planning and implementation • Sales • Product Procurement • Brand rejuvenationKey projects: Footfall Creation - • Launched an annual Design exhibition – ‘Jugalbandi’, a showcase of hand-picked designer jewellery from across the country curated by me• Launched 'Bridal Khazana' - benefit scheme for bride to be’s• Innovative Sale Scheme Festivals Round the year - Dhanteras Dhamaka, Akshaya Tritiya Super Sale, Navratri Gold pe Gold offer, Scratch to Win, Design & Discount Festival Customer Retention - • Launched year round benefit scheme - 'Jewellery Kitty' • Launched a customer loyalty program Introduced a mutual benefit scheme for new client introduction • Streamlined database collection• Brand recall activities on customer birthdays & AnniversariesBrand Building - • Led the rebranding exercise of the brand along with collateral design for each consumer touchpoint • Revamped the in-store brand displays & exterior of the showroom as per the new brand principlesInternal Value Addition - • Hosted annual staff award events• Introduced incentive programs for old stock rotation • New vendor introduction to improve existing stock designs

Mumbai Area, India

Partnered with national FMCG brands to build & define brands at it’s core – Brand Strategy & Brand positioning Used semiotics & ethnography in consumer research studies to arrive at positioning strategies explained with tools like Brand Seed & Brand Personality Archetype models Key Job Role : • Project lead/ key point of contact for all projects handled • Business Development & project pitch presentations • Brand Positioning & Strategy • Consumer Research Insight mining through Semiotics & Cultural Studies • New brand launch & Brand Rejuvenation • Defining Brand Architectural Principles - brand extensions, line extensions & defining mother brand relationships• Packaging & Communication Strategy + Design• Retail Experience Design • Workshop design : Brand Building, Brand Nomenclature Awards:• DY Worker of the Year (2014) - Out of the Box Design Thinking Brand - Karmiq (Futuregroup)• Dy Worker of the Year (2015) - High Pressure Project Handled with Ease Brand - Pediasure (Abbott)• Dy Worker of the Year (2015) - Best Design Strategy Brand - Parachute Ayurvedic Hair Oil (Marico)• Marico's Award, Bronze (2015) - Best New Project Development - Parachute Ayurvedic Hair Oil • Business & Sales targets achieved in every quarter of tenure (DY Works)Key Clients:• Hindustan Unilever Limited • Abbott Healthcare• Marico • Future Group • Amul • Mother Dairy• Hemas - Sri Lanka Watanmal Group - Africa

Master Of Business Administration (M.B.A.), Brand Communications

Bachelor'S Degree, Economics

High School