Tom Phillips Email & Phone Number

Orlando, Fl, Us

Florida, United States

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Huxley, Iowa, United States

Managed 4 independent agencies, 4 direct representatives; oversaw multimillion-dollar sales pipeline.Rehired into former role following an 11-month absence. Established international sales goals and marketing strategies for US and Canadian markets. Launched campaigns, promotions, direct marketing initiatives, and merchandising programs. Helped identify and communicate core brand values, promises, and focus. Hired, trained, and coached sales representatives. Participated in product… Show more Managed 4 independent agencies, 4 direct representatives; oversaw multimillion-dollar sales pipeline.Rehired into former role following an 11-month absence. Established international sales goals and marketing strategies for US and Canadian markets. Launched campaigns, promotions, direct marketing initiatives, and merchandising programs. Helped identify and communicate core brand values, promises, and focus. Hired, trained, and coached sales representatives. Participated in product development and cost reviews. Highlights:▪️ Decreased independent agencies from 9 to 4 while adding 3 regional sales managers and creating an inside sales position to support outside reps and initiate an outbound calling program to proactively support smaller accounts.▪️ Established and implemented brand protection policy to ensure compliance with minimum retail pricing, online transactions, and 3rd party sellers. Defined authorized sellers which enhanced online buying experience for customers.▪️ Developed first virtual product launch including email campaign and creating online functions that allowed retailers to book appointment with RSMs and attend webinars. Coordinated all aspects of virtual trade shows. Show less

Accepted short-term freelance consulting opportunity to help owners of this 2-year old company with channel strategy, distribution programs, direct marketing initiatives, merchandising programs, independent rep network, and dealer-related agreements. In addition, enhanced sales revenue for company by representing them on trade show circuit.

Chicago, Il

Managed 17 independent representative agencies across 50 states / Welding & Industrial market channels; oversaw multimillion-dollar sales pipeline.Recruited to evaluate agency performance, modify sales goals, and increase US sales revenue for the industry’s premier manufacturer and supplier of protective clothing, gloves, and welding supplies. Provided leadership in planning and executing marketing strategies, developing and introducing new products, launching buying group and… Show more Managed 17 independent representative agencies across 50 states / Welding & Industrial market channels; oversaw multimillion-dollar sales pipeline.Recruited to evaluate agency performance, modify sales goals, and increase US sales revenue for the industry’s premier manufacturer and supplier of protective clothing, gloves, and welding supplies. Provided leadership in planning and executing marketing strategies, developing and introducing new products, launching buying group and distribution programs, and managing industry trade show events. Developed and reviewed buying group/distribution programs, organized sales and company presentations, and built relationships with senior management and other key decision makers. Evangelized end-user pull strategy and closed mid- to large-sized accounts.Highlights: Improved operations, efficiency, and sales performance at three agencies and leveraged special quotes and conversion incentives to convert several medium and large accounts to Steiner. Show less

Des Moines, Ia

Managed 10 agencies and 1 direct representative; oversaw multimillion-dollar sales pipeline and 23+ annual trade shows.Promoted to manage US and Canadian markets. Created sales goals and marketing strategies. Recruited, hired, evaluated, and consolidated agencies; reviewed and updated all dealer agreements, co-op programs, and representative contracts. Trained and provided technical assistance to independent representatives, internal staff, and business partners. Communicated… Show more Managed 10 agencies and 1 direct representative; oversaw multimillion-dollar sales pipeline and 23+ annual trade shows.Promoted to manage US and Canadian markets. Created sales goals and marketing strategies. Recruited, hired, evaluated, and consolidated agencies; reviewed and updated all dealer agreements, co-op programs, and representative contracts. Trained and provided technical assistance to independent representatives, internal staff, and business partners. Communicated brand identity initiatives to representatives, dealers and key accounts. Restructured territories to improve real-time monitoring of sales initiatives, programs, and market feedback; developed and maintained opportunities with multi-store chains and on-line retailers. Highlights: Drove two consecutive years of double-digit annual sales growth, improved messaging and branding, preserved commissions for independent representatives, and key participant in new product development. Show less

Des Moines, Ia

Managed 5 agencies while overseeing multimillion-dollar sales pipeline; staffed and managed trade shows.Recruited to execute marketing strategies, product launch campaigns, promotions, and merchandising programs. Defined and modified sales goals, recruited and evaluated agencies, tracked and reported sales, generated sales leads, and provided training and technical assistance to independent representatives, internal staff, and business partners. Proposed in-store advocate program to… Show more Managed 5 agencies while overseeing multimillion-dollar sales pipeline; staffed and managed trade shows.Recruited to execute marketing strategies, product launch campaigns, promotions, and merchandising programs. Defined and modified sales goals, recruited and evaluated agencies, tracked and reported sales, generated sales leads, and provided training and technical assistance to independent representatives, internal staff, and business partners. Proposed in-store advocate program to foster “ownership” and monitored presence in dealer stores.Highlights: Generated double-digit sales growth and helped execute pull strategy that significantly improved distributor sales and brand awareness. Show less

Leroy, Ny

Managed 12 agencies and 4 market channels within a 21-state region; oversaw multimillion-dollar sales pipeline.Hired to grow multi-channel sales revenue and regain lost market share. Planned and executed marketing strategies, managed new product campaigns, generated sales leads, and created custom training programs. Developed and implemented marketing programs, sales incentives, and customer promotions while coordinating trade show logistics.Improved sales through custom… Show more Managed 12 agencies and 4 market channels within a 21-state region; oversaw multimillion-dollar sales pipeline.Hired to grow multi-channel sales revenue and regain lost market share. Planned and executed marketing strategies, managed new product campaigns, generated sales leads, and created custom training programs. Developed and implemented marketing programs, sales incentives, and customer promotions while coordinating trade show logistics.Improved sales through custom training programs, helped develop pull strategy that increased distributor sales and enhanced brand awareness, in penetrated new market channel by working with senior management to renew expired agreements with major buying groups. Spearheaded merchandiser rollout campaign resulting in significant sales growth without no new products.Highlights: Consecutive years of double-digit sales growth. Converted competitive account to Bessey ensuring visibility at 26 national trade shows annually. Show less

Orchard Park, Ny

Managed 84-member sales force representing 8 distributors across 3 market channels. Established direct reporting and communication channels, developed sales forecasts, created monthly booking and shipment reports, recruited and managed dealers, and developed and revived distribution networks. Helped develop and execute marketing strategies. Oversaw multimillion-dollar sales pipeline.Highlights: Took over lagging sales territory at the end of Q3, 2000 and turned it around by year-end;… Show more Managed 84-member sales force representing 8 distributors across 3 market channels. Established direct reporting and communication channels, developed sales forecasts, created monthly booking and shipment reports, recruited and managed dealers, and developed and revived distribution networks. Helped develop and execute marketing strategies. Oversaw multimillion-dollar sales pipeline.Highlights: Took over lagging sales territory at the end of Q3, 2000 and turned it around by year-end; set the stage for revenue growth in 2001. Show less

Depew, Ny

Developed market opportunities across 5 New York counties. Managed 11 key accounts across 2 market channels, directed marketing programs, developed sales incentives and customer promotions, initiated product and cost reviews, and generated sales leads through mass mailings, cold calling, and trade shows. Hired and supervised support staff.Highlights: Grew client list from startup to 340 over 5-year period; developed business from home-based to profitable commercial location in 3.5… Show more Developed market opportunities across 5 New York counties. Managed 11 key accounts across 2 market channels, directed marketing programs, developed sales incentives and customer promotions, initiated product and cost reviews, and generated sales leads through mass mailings, cold calling, and trade shows. Hired and supervised support staff.Highlights: Grew client list from startup to 340 over 5-year period; developed business from home-based to profitable commercial location in 3.5 years. Branched into new market in 1998, establishing a foothold in a highly competitive market and gaining significant market share before selling to startup company in 2000. Show less

Franklin Park, Il

Managed B2B and B2C accounts across 7 New York counties. Generated new accounts, developed existing accounts, and identified opportunities for improving account profitability and client satisfaction. Recruited new dealers to assist manufacturer in converting from factory direct to dealer sales network. Highlights: Two-time recipient of Duo-Fast’s Goal-Maker award; named “District Office Manager of the Year” before moving into sales.