Tom Phillips Email & Phone Number

Greater Chicago Area

New York, Us

Oversee and allocate an annual paid media budget of $30 million.Nurtured client relationships that resulted in $3 million in incremental revenue.Implemented an omnichannel strategy for over 60 partners that lowered acquisition costs 35% through data-driven CRO, A/B and multivariate testing customized to each customer.Developed process changes that led to $2 million in savings for Noodle by bringing services in-house.Increased prospect volume by 20% by nurturing leads and identifying potential students at different stages in the funnel.Worked with partners to understand their needs through strategic account planning, sales (revenue growth, consistent quota/goal attainment), relationship-building, measurement (SME), project management and organization navigation.Expanded digital marketing team from 3 to 12 members, ensuring that each member had the necessary training and resources to excel in their role.

New York, Us

Coral Gables, Fl, Us

Deerfield, Il, Us

Launched ecommerce initiatives that grew ROAS attributed to paid social by 200%.Drove quarterly EBIT increases to value program on paid social.Created Customer Acquisition and Retention models for paid social channels to track the channel's impact on revenue and ROAS.Optimized digital media spend of over $15 million that resulted in increased foot traffic to stores by 18% and ROAS by 15%.Consolidated Influencer Marketing from three agencies to bring strategy and execution internal to Walgreens.Grew app downloads and photo orders by 20% using programmatic display marketing.Developed studies on social media platforms to determine the viability of the platform for goals of driving ROI, increasing foot traffic to stores and creating incremental ROAS.

Deerfield, Il, Us

Atlanta, Ga, Us

Delivered Beverage Segment target of 20% growth within key channels of trade.Develop relationships with retail partners to create unique displays and product packaging to highlight Rubbermaid, Coleman, Contigo and bubba brands products.Understood growth driving capabilities including category management, in-store visibility and shopper marketing to deliver comprehensive category growth plans for customersPromoted and communicated sales and trade strategies to maximize achievement of sales, profit and ROIPartner with international marketers to create unique product mix and inform on product pipeline for their customers.

Atlanta, Ga, Us

Created content and monitored Contigo paid and organic social media and paid search channels to drive brand awareness.Established KPIs for organic social, paid search, paid social, SEO and Amazon channels. Track and prepare monthly dashboards with succinct analysis in order to prioritize efforts based on highest yield.Developed ad content and strategy for Facebook, Twitter and Instagram to drive ecommerce and web traffic.Increased social engagement and following by creating responsive content across all of Contigo’s platforms in lieu of algorithm changes by Facebook and Instagram.

Rosemont, Illinois, Us

Managed day-to-day social media activity and blog content for Life Fitness and Hammer Strength brands and oversee 20 regional Life Fitness associated social pages.Developed new social media policies, brand tactics and different voices for social media accounts for both brands.Created and controlled a social media ad budget for social media campaigns that brought awareness to new products and increased engagement across social media and the Life Fitness blog.Coordinated with sales team to develop content that directs customers to both brand’s social media channels and blog as a way to drive potential sales.

Chicago, Il, Us

-Floor Manager for live broadcasts at McGrath-Phillips Arena-Day to day office work in support of DePaul University’s 15 athletic varsity sports teams-Consult and coordinate social media campaigns for the DePaul soccer and volleyball teams-Set up computer for live webcam use and film live game action for in game use-Produce, shoot and edit videos for all varsity sports teams for website and social media use

West Des Moines, Iowa, Us

-Developed, wrote and edited video marketing campaign that led to $2 million in revenue-Coordinate development of social media strategy from conception to implementation-Write, design, and coordinate marketing campaigns across several different mediums including text message, email, social media and paper platforms-Support a company-wide rebranding to ensure materials are up-to-date and within brand standards-Coordinate weekly custom email campaigns for 120 key account members

Master Of Arts, New Media Studies

Bachelor Of Arts, Broadcast Journalism; Communication