Tom Phillips Email and Phone Number
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With over 10 years of experience in digital marketing and media buying I am passionate about creating and executing impactful campaigns that reach and engage diverse audiences across multiple platforms and channels. My mission is to leverage my skills and knowledge in marketing, analytics, and storytelling to help companies grow through strategic account planning, sales (revenue growth, consistent quota/goal attainment), relationship-building, measurement (SME), project management, organization navigation, industry, and communication.As the Senior Manager of Digital Marketing at Noodle, I lead a team of talented professionals who oversee a $25 million annual budget for over 50 education partners. I have successfully implemented an omnichannel strategy that has lowered acquisition cost by 35% and increased prospect volume by 20%. I have also established channel processes that effectively nurture leads and identify potential students at different stages in the funnel.
Cedar Electronics
View- Website:
- cedarelectronics.com
- Employees:
- 112
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Cedar ElectronicsGreater Chicago Area
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Senior Manager, Digital MarketingNoodle Nov 2022 - PresentNew York, UsOversee and allocate an annual paid media budget of $30 million.Nurtured client relationships that resulted in $3 million in incremental revenue.Implemented an omnichannel strategy for over 60 partners that lowered acquisition costs 35% through data-driven CRO, A/B and multivariate testing customized to each customer.Developed process changes that led to $2 million in savings for Noodle by bringing services in-house.Increased prospect volume by 20% by nurturing leads and identifying potential students at different stages in the funnel.Worked with partners to understand their needs through strategic account planning, sales (revenue growth, consistent quota/goal attainment), relationship-building, measurement (SME), project management and organization navigation.Expanded digital marketing team from 3 to 12 members, ensuring that each member had the necessary training and resources to excel in their role. -
Digital Marketing ManagerNoodle Jul 2021 - Nov 2022New York, Us
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Adjunct Professor, Digital MarketingUniversity Of Miami Dec 2020 - Dec 2022Coral Gables, Fl, Us -
Sr. Analyst, Digital Media ActivationWalgreens Dec 2019 - Jul 2021Deerfield, Il, UsLaunched ecommerce initiatives that grew ROAS attributed to paid social by 200%.Drove quarterly EBIT increases to value program on paid social.Created Customer Acquisition and Retention models for paid social channels to track the channel's impact on revenue and ROAS.Optimized digital media spend of over $15 million that resulted in increased foot traffic to stores by 18% and ROAS by 15%.Consolidated Influencer Marketing from three agencies to bring strategy and execution internal to Walgreens.Grew app downloads and photo orders by 20% using programmatic display marketing.Developed studies on social media platforms to determine the viability of the platform for goals of driving ROI, increasing foot traffic to stores and creating incremental ROAS. -
Digital Marketing AnalystWalgreens Nov 2017 - Dec 2019Deerfield, Il, Us
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Assistant Brand Activation ManagerNewell Brands Feb 2017 - Nov 2017Atlanta, Ga, UsDelivered Beverage Segment target of 20% growth within key channels of trade.Develop relationships with retail partners to create unique displays and product packaging to highlight Rubbermaid, Coleman, Contigo and bubba brands products.Understood growth driving capabilities including category management, in-store visibility and shopper marketing to deliver comprehensive category growth plans for customersPromoted and communicated sales and trade strategies to maximize achievement of sales, profit and ROIPartner with international marketers to create unique product mix and inform on product pipeline for their customers. -
Social Media CoordinatorNewell Brands Apr 2015 - Feb 2017Atlanta, Ga, UsCreated content and monitored Contigo paid and organic social media and paid search channels to drive brand awareness.Established KPIs for organic social, paid search, paid social, SEO and Amazon channels. Track and prepare monthly dashboards with succinct analysis in order to prioritize efforts based on highest yield.Developed ad content and strategy for Facebook, Twitter and Instagram to drive ecommerce and web traffic.Increased social engagement and following by creating responsive content across all of Contigo’s platforms in lieu of algorithm changes by Facebook and Instagram.
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Digital Media & Pr SpecialistLife Fitness Sep 2013 - Apr 2015Rosemont, Illinois, UsManaged day-to-day social media activity and blog content for Life Fitness and Hammer Strength brands and oversee 20 regional Life Fitness associated social pages.Developed new social media policies, brand tactics and different voices for social media accounts for both brands.Created and controlled a social media ad budget for social media campaigns that brought awareness to new products and increased engagement across social media and the Life Fitness blog.Coordinated with sales team to develop content that directs customers to both brand’s social media channels and blog as a way to drive potential sales. -
Athletics Communications AssistantDepaul University Sep 2011 - Sep 2013Chicago, Il, Us-Floor Manager for live broadcasts at McGrath-Phillips Arena-Day to day office work in support of DePaul University’s 15 athletic varsity sports teams-Consult and coordinate social media campaigns for the DePaul soccer and volleyball teams-Set up computer for live webcam use and film live game action for in game use-Produce, shoot and edit videos for all varsity sports teams for website and social media use -
Marketing Communications InternSammons Financial Group Member Companies Jun 2012 - Apr 2013West Des Moines, Iowa, Us-Developed, wrote and edited video marketing campaign that led to $2 million in revenue-Coordinate development of social media strategy from conception to implementation-Write, design, and coordinate marketing campaigns across several different mediums including text message, email, social media and paper platforms-Support a company-wide rebranding to ensure materials are up-to-date and within brand standards-Coordinate weekly custom email campaigns for 120 key account members
Tom Phillips Skills
Tom Phillips Education Details
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Depaul UniversityNew Media Studies -
University Of ArizonaBroadcast Journalism; Communication
Frequently Asked Questions about Tom Phillips
What company does Tom Phillips work for?
Tom Phillips works for Cedar Electronics
What is Tom Phillips's role at the current company?
Tom Phillips's current role is Growth Marketing - Demand Generation - Paid Media.
What is Tom Phillips's email address?
Tom Phillips's email address is to****@****ens.com
What is Tom Phillips's direct phone number?
Tom Phillips's direct phone number is (800) 424*****
What schools did Tom Phillips attend?
Tom Phillips attended Depaul University, University Of Arizona.
What skills is Tom Phillips known for?
Tom Phillips has skills like Social Media, Radio Broadcasting, Press Releases, Editing, Social Networking, Marketing Communications, Marketing Strategy, Radian6, Social Analytics, Google Analytics, Html 5, Photoshop.
Who are Tom Phillips's colleagues?
Tom Phillips's colleagues are David Green, Phillip Vaughn, David Findley, Joshua Martin, Renata Kaczor, Mba, Tommy Golde, Paul Lee.
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