I've run global advertising at a Fortune 500 tech company, led development teams at a startup, and waited tables at my wife's restaurant. A lifetime of dumb mistakes -- and a few smart decisions -- can finally be shared. Visit MrWizdumb.com to read stories and please subscribe for updates.

Vice President – Global AdvertisingLed a 22-person team -- and an 80-person global agency -- with an $XXX million annual budget (exact amount confidential). Responsible for all digital media including paid search, paid social, programmatic, and content syndication as well print, airport, and outdoor advertising globally. Recently increased awareness of cloud applications for finance and HR audiences by 30%+ YoY. Optimized marketing and sales integration via holistic analytics. Negotiated sports marketing sponsorships including Oracle Arena (the NBA's Golden State Warriors) as well as brand placements in selected film/TV projects. Produced all advertising messaging and creative for 12+ years under direction of co-founder Larry Ellison.

Defined global strategies for marketing campaigns covering all Oracle technology offerings (database and middleware primarily at that time). Secured sign-off by sales leaders in each region and then led production of the default messaging, creative, content offers, landing pages and metrics. Local marketing teams were "encouraged" to embrace the consistent global strategy and content but had the ability to adapt and supplement to meet unique market challenges. Finally, working with a global media agency, drove all execution, measured results, optimized performance and presented the results to the CEO.

Product marketing lead for Oracle's middleware solutions including Oracle and WebLogic application servers (Java deployment platforms), application integration, messaging, LDAP directory, etc.

Key member of team that introduced Microsoft's server products across Singapore and Southeast Asia. Assembled and trained distributors and resellers on Windows NT and BackOffice products. Acted as spokesperson for press and analysts across the region.* Built server revenue from US$300K in FY93 to US$1.5M in FY95.* Organized product launches and seminars with up to 1,500 attendees.* Prepared and delivered presentations for groups of 2 to 1,500 people.