Lead, Content
Current-Supervised the content requirements of Unravel’s biggest B2B client, leading to over 30% revenue hike in Q1.-Led Unravel's content sourcing efforts by reaching out to over 200+ influencers & sourcing over 1000 pieces of high-quality video content from 20 of India’s best influencers.-Set up an in-house content team that led to a 300% increase in content flow into the app through effective content strategies & streamlining content pipelines.-Led extensive audits to leverage content quality across the app & website by setting quality benchmarks & best practices.-Successfully managed various projects including the launch of the Unravel app by working closely with design & product teams, setting up project roadmaps, & ensuring open communication between cross-functional teams.-Developed the ‘Trips’ section of the Unravel app by creating over 150+ app-based itineraries and several pieces of engaging long-form itineraries across 100+ global destinations.-Drafted evocative content pieces & captions for the app, website & blog