At REDA Chemicals we passionately market and distribute a unique and innovative portfolio of specialty raw materials and industrial chemicals. REDA ‘s growth is built on professionalism, technical know-how, excellence, and strong customer focus- these are evident in everything that we do. You and REDA, it’s more than just chemistry.Currently responsible and managing industries like Paints and Coating, Flexible Packaging, Construction Chemicals, Oil and Gas, Printing Inks and many more.Key Accountability - ▪ Responsible for creating framework to guide the entire operations to a secure and prosperous growth by taking care of business development, P&L management so as to grow the business by managing Top &Bottom lines for entire West African countries.▪ Monitor Sales and Gross Profit Margin (including KPIs and budget) and to take the corrective actions when necessary to ensure business goals are achieved.▪ To manage and handle the Regulatory aspects of local Government (NAFDEC, SONCAP, Customs etc), Audits, Import pricing negotiations, Supply Chain and Credit Management to ensure that all activities are performed in compliance with local, state and Federal regulations and laws governing business.▪ To manage, build, groom and motivate the local teams and to coordinate the activity of the various support functions and to manage the expenses budgets for the Region by developing the policies and goals that cover operations, personnel, financial performance.▪ To build and implement a growth strategy by coordinating and negotiating with suppliers and customers and key accounts in various industries.▪ Develop and prepare the short-term and long-term plans and budgets based upon broad organization goals and objectives and to insure the adequate execution.▪ Represent the Organization in all external associations by attending and participating in various trade shows, seminars, conferences etc.

Sigma-Aldrich is a leading Life Science and High Technology company whose mission is "To enable science to improve the quality of life". Their biochemical, organic chemical products, kits and services are used in scientific research, including genomic and proteomic research, biotechnology, pharmaceutical development, the diagnosis of disease and as key components in pharmaceutical, diagnostics and high technology manufacturing. Sigma-Aldrich customers include more than 1.3 million scientists and technologists in life science companies, university and government institutions, hospitals and industry. Major Accountability:▪ Single most important Job responsibility is to meet and exceed the sales targets. Responsible for the sales revenues, territory development, and key account management▪ Driving sales initiatives & achieve desired targets with overall responsibility of ROI and exploring marketing avenues to build consumer preference and drive volumes▪ Preparing & implementing marketing strategies for promoting products in accordance with company policies▪ Exploring & developing new markets for promoting the products; conducting competitor analysis ▪ Recognizing and establishing financially strong and reliable channel partners for deeper market penetration and maintaining healthy relationship with them and all other direct customers, opinion leaders, thereby ensuring high customer satisfaction by providing them with complete product support.▪ Key Account Management▪ Customer retention and Customer Relationship Management.▪ To help the region for building very positive image in customers mind as a preferred supplier.▪ Vibrant sales strategies were adopted to counter local and international competitors.▪ Maintain a constant vigil on market dynamics and exploit available opportunities.▪ Drive initiative in managing the needs/requirements of high revenue commercial accounts through extensive follow-up procedures.

▪ Responsibility for Sales and Marketing for the region in Private and Govt. customers. Managing the Key Accounts in the region▪ Achieving Sales target by continuous interaction with the customers and to help the region for building very positive image in customers mind as a preferred supplier▪ Providing technical support to customers▪ Positioning of the new products in the region▪ Managing and running the operations and driving initiatives in order to achieve business goals▪ Controlling the DSO and outstanding as per the policy▪ Utilization of market information & helping region in implementing the strategies▪ Vibrant sales strategies were adopted to counter local and international competitors▪ Conducting competitor analysis & competency mapping for keeping abreast of market trends and competitor moves to achieve market share.

▪ Maintaining good relationship and contributing to growth and development of the region▪ Providing the direction and support to the team for building capability and better customer servicing▪ Indentify and network with prospective clients, generating business from the existing accounts and achieving profitability and increased sales growth▪ Build and maintain healthy business relations with customers, ensuring high customer satisfaction matrices by achieving delivery and service quality norms

▪ Acheive Targets with excellent focus ▪ Understand the market specific requirements▪ Bulit excellent Customer Relationship▪ Handling of the entire process of Sales for the assigned region

Major Accountabilities:▪ Achieving the sales revenue from the assigned Territory (Maharashtra, Gujarat and MP)▪ Planning individual goals to achieve pre-set targets within time, quality & cost parameters.▪ Driving sales initiatives & achieve desired targets with overall responsibility▪ Building and strengthening relationships with key accounts.Highlights:▪ Managed key accounts of west region for Filtration product range including TFF & Lab water purification systems.▪ Played a stellar role in handled more than 15 TFF Systems & 30 Lab Water Purification Systems which were sold & installed within my tenure▪ Significantly contributed in increasing 100 % sales volume; reported in West region (Maharashtra, Gujarat,MP, Goa )