Mark Sanders-Barwick Email & Phone Number

Totnes, Gb

Stockholm, Se

Empowering the future of sustainable homes with innovative energy solutions - proliferating heat pump and clean energy technology across the South West of England.

United Kingdom, Gb

ZPN Energy is a leading British, fast-growing EnTech provider headquartered in Coventry, United Kingdom. We are a solutions-based provider of infrastructure technologies that support a Net Zero Carbon economy and significant reductions in energy costs including Energy Storage, Rapid and Ultra Rapid EV charging, mobile EV charging, grid support and energy management systems.

Newton Abbot, Devon, Gb

Responsible for developing the annual operational marketing plan, managing the day-to-day implementation of the plan and reporting on the impact against agreed KPIs. Responsible for Podcast and video editing and production. Line Manager to five staff. Attending monthly management meetings.Key Responsibilities‬‬• Support the Head of Marketing with the development of the overall marketing strategy and budget• Coordinate the translation of the marketing strategy into the annual operational marketing communications plan that includes channels for key audiences, including B2B and B2C• Take lead on the implementation of the annual operational marketing communications plan, coordinating the Marketing team to ensure all activity is on schedule and on budget• Oversee the day-to-day Marketing spend, monitoring spend against the Marketing budget and reporting any forecasting concerns to the Head of Marketing• Brief management and other teams on upcoming campaigns, and outlining input required from them where appropriate to ensure leads are effectively captured and the impact can be measured• External event management• Develop under-utilised promotional channels of communication, such as videos and Podcasts• Monitor agreed key data, identifying any trends and collate monthly performance report to include web traffic, social media engagement, leads generated from awareness campaigns and enquiries from events.Thrive Approach Highlights• Collaboration with international film distributor to gain licence to screenings of the films Resilience and Paper Tigers• Launch of Thrive’s Podcast show – Thrive Pedagogy and continual production and development• Creation of Thrive’s first ever animated graphics to highlight brain development and neuroscience• Responsible for the creation of Thrive’s first App• Execution of Thrive’s first national online and offline marketing campaign with TES and other educational platforms

Cincinnati, Oh, Us

Responsible for Marketing and Ecommerce on Stitch Craft Create, SewandSo and BurdaStyle UK websites. The role required strong knowledge of digital marketing best practices including email, social marketing, and SEO as well as strong quantitative and analytical skills. The role demanded a self-starter with excellent organisational skills and ability to prioritise and reprioritise tasks in response to a dynamic environment and the ability to manage multiple projects at once in a deadline-driven environment. I was able to utilise my experience of gathering and analysing metrics, creating reports and using the findings to improve click-through and conversion rates. I was comfortable with revenue-based performance accountability and multi-tasking and prioritisation based on ROI.Key Responsibilities• Identify and evaluate new data-driven opportunities for revenue and audience growth.• Profitably grow the business and hit revenue targets.• Regularly analyse and measure bottom-line results and marketing channel and campaign performance to ensure focus on highest ROI activities.• Measure and report digital marketing channel and campaign efforts to achieve and exceed benchmarks for KPIs including open rates, conversion, ROI and other performance related indicators.• Identify and target market segmentations for improved marketing performance.• Establish and test pricing and discounting strategies in individual markets and segments.• Utilise search engine optimisation (SEO) techniques to enhance existing landing pages and create new landing pages for keyword terms and curated product pages.• Create and implement a marketing schedule based on new product releases, online content and cross-company promotion initiatives.• Develop email marketing campaigns using best practices for developing marketing copywriting, call to action direction and placement and HTML template utilisation.• Develop and write customer-appropriate digital and print marketing campaigns

Key Responsibilities:• Managing external PR, communications and design agencies. • Supporting the Head of Government Affairs in Governmental and political lobbying.• Managing all digital communications, including website, webinars, Enewsletters, surveys, social media and webinars.• Developing and managing all marketing campaigns for key activities across the ABFA Membership in conjunction with heads of marketing within ABFA Members.• Writing copy for all internal/external literature.• Managing the production of all design/creative materials from concept to finished product, liaising as necessary with external suppliers.• Providing marketing advice, support as required across the ABFA and Membership.Asset Based Finance Association Highlights:• Collaboration with The Department for Business, Innovation & Skills (BIS) and ICAEW advising on editorial content and launch collateral of BIS publication, the Business Finance Guide.• Organisation of Parliamentary round table session on access to finance attended by key government stakeholders and MPs as well as external stakeholders such as the FSB, BIS, and the CSI• Development of a media strategy promoting the establishment of an industry self-regulatory framework and Code of Conduct.• Rebuild and re-design website to improve customer and Member experience at multiple levels of access and differing user experiences within a single website, delivering an increase of traffic and targeted, measurable engagement with key stakeholders.• Management of marketing campaign coordinated with ABFA Members. Developed to raise awareness of Invoice Finance among accountants and small business advisors, the campaign was delivered in a strategic partnership with the Charted Institute of Accountants of England and Wales. This multi-level campaign consisted of a national road show campaign, conferences, a microsite as well as educational e-books and apps.

Co Founder. Merchandise Director. Big Green Factory manages e-commerce and merchandise operations. Provide ethical-eco fashion products. digital media, social media consultancy, PR and media services.Clients include: Project Aware, League Against Cruel Sports, Sea Shepherd, ORCA, BDMLR, SPOTS International, Barnside, Planet Whale, WhaleFest, Global Ocean, Pelican Rescue, Backyard Activist, Galapagos Preservation Society.

It

Delivering worldwide end-to-end print, production and marketing solutions including magazines, packaging, Direct Mail, POS and small run digital print. Responsible for a portfolio of international magazine titles working with suppliers in Australia, China, USA and Europe. Sole developer of magazine / DVD product working with major international film and TV companies, collaborating with studios such as Warner Bros, Universal, Fox and Paramount. Handled digital authoring and mastering of video content and DVD replication. Researched, sourced and safety tested novelty items and collectables for use as magazine cover-mounted gifts. Responsible for scheduling, budget control, supplier sourcing and contract negotiation on magazines titles within my portfolio.

Production manager responsible for a print, design and repro budget of £7M. Oversight of sourcing & managing print, direct mail, repro, design & typesetting suppliers both in the UK & abroad as well as liaising with internal marketing teams. Member of internal staff appraisal and Investors in People team. Part of BS5750 (ISO 9001) implementation team.

London, Gb

Responsible for repro, print and stock control of greetings cards, postcards, fine art prints & printed stationary. Receiving briefs along with the marketing team from clients such as Disney, Habitat, Ikea, The British Museum, the Tate and the National Gallery and ensuring briefs were communicated and adhered to by design teams. Other responsibilities included material, supplier & technology research.

Forward pioneered the Custom media business in the UK. It became one of the leading independent contract publishers. Forward specialised in international and multilingual publishing with corporate partners including IBM, Tesco and Patek Philippe & Co. Managed print and repro purchasing, scheduling and production on nine monthly magazine titles as well as various books & brochures. Project Manager for UK's first National Poetry Day. Managed production of Forward Book of Poetry and PR / POS material in conjunction with The Arts Board and PR agencies.

Production Manager on one bi-monthly & three monthly magazine titles. Responsible to Production Director. Managed print, repro, binding and finishing of all magazine titles as well as authoring and replication of audio CDs. Other duties included flatplanning, scheduling and liaising with editorial, design and advertising staff.

Portfolio of twenty five weekly, monthly, bimonthly and quarterly magazines as well as book and part-work projects. Liaised with internal staff and external customer contacts at publishing houses. Purchasing outwork print binding and finishing, direct-mail and reprographics. Arranged shipping, air-freight and customs clearance. Production of internal works sheets and calculation of web and sheet-fed paper requirements and paper buying.

Portfolio of twenty weekly, monthly, bimonthly and quarterly magazines. Liaised with internal staff and external customer contacts at publishing houses. Purchasing outwork print, binding and finishing, direct-mail and reprographics. Production of internal works sheets and calculation of web paper requirements and paper buying.

After completion of apprenticeship, became a web-offset printer on a six unit press producing multi-web, four colour magazine work.

Ba, Archaeology And History

City & Guilds, Print And Print Design

Education record