I excel at identifying mutually beneficial brands/individuals and strategic business development for clients. I'm the person you call for a product/services launch or when your sales are flat. As a former planning commissioner I’m committed to solving the workforce housing shortage, one city at a time. SPOILER ALERT: It involves shifting local government mindset towards public/private developer partnerships AND removing legislative uncertainty (code/time through planning) allowing investment pro formas to pencil. ✏️ SPECIALTIES: • Marketing/branding• Communications• Public outreach/community engagement• Municipal government navigator (MF development, planning, community value proposition/roll out) • Policy analysis • Strategic relationships• Business development• Press/publicity• Crisis communication plans• Crisis comms strategy• Focus groups/surveys• Experiential marketing• Social media strategy• Generative AI (implementation/strategy)• Digital marketing campaigns • A/B Testing optimization • PPC strategy/management• SEM, Google Ads strategy• B2B, B2C, D2C• Theory of Constraints practitioner (Systems optimization/design)Work Mantra: Data before dollars. Know your audience and how to reach them before spending money. Always be on message.Fun fact about me: In 2014 I was the number two ranked USAC Masters Women’s Cyclist in California. After the move to Utah, I am now obsessed with Pickleball - let’s play!PUBLIC SPEAKER BIO INTRO: Angel Castillo began her career at Allied Global Marketing; a full-service integrated marketing agency working with the world's largest entertainment, consumer and lifestyle brands. She leverages big agency tactics and knowledge to brand/market small to medium size businesses. An independent consultant since 2008, she brings a unique systems based problem solving approach to marketing. Her work mantra is "Data before dollars".