Sara Ayala Email & Phone Number

Northbrook, Il, Us

Manage and optimize B2C customer acquisition campaigns for auto, home, and renters insurance, aiming to convert leads into completed quotesFoster and maintain strong vendor relationships to ensure campaign objectives are met and lead flow remains consistentTrack and analyze campaign performance metrics, ensuring that budget pacing aligns with lead generation goals and conversion ratesCollaborate with internal teams to ensure lead quality and volume align with company goalsTroubleshoot any issues with campaign delivery or vendor performance to minimize disruptions in the lead generation funnel

Northbrook, Il, Us

Managed performance marketing efforts for Avail, a line of business owned by Allstate

Develop and execute paid media strategy across SEM, Social, Display, YouTube, Apps and affiliate marketing, driving performance and maximizing ROIContinuously monitor campaign progress and identify optimization opportunities to reach KPI goalsExecute hypothesis-driven A/B testing to improve conversion rates using performance data, internal ROI data and consumer insightsManage communication and partnership with internal and external teams to develop performance-driven growth efforts based on company objectives

Fort Lauderdale, Fl, Us

Fort Lauderdale, Fl, Us

Lead and fully manage all aspects of search campaigns (e.g. Google & Bing), including, campaign strategy and execution, asset development, A/B testing and optimizations, reporting, budget optimization, reporting to senior-level stakeholdersMonitor monthly budgets of $2M+ and pacing to achieve goals and ROI targetsProvide support, training and coaching to individual team members

Fort Lauderdale, Fl, Us

Miami, Florida, Us

Define target audience and execute media campaign strategies Oversee development of creative solutions and optimization plans for e-commerce and lead generation campaignsEstablish and manage account optimization and launch plans Research and select keywords Write ad copy and determine landing pagesMonitor, track and evaluate campaign performance analytics, based on KPI targetsOptimize campaigns accordingly to maximize the company's investmentResearch and stay current on industry trends and best practices

Miami, Florida, Us

Responsible for planning, launching and optimizing campaigns across multiple channels, including Google Ads, Bing, G-mail campaigns, and Facebook ads. Created and updated various dashboard reports, and presented insights and KPIs to stakeholders.

Weston, Florida, Us

Designed and implemented effective marketing and advertising campaigns.Managed social media outreach.Planned outreach events to educate the community and promote the business.Supervised online marketing programs and strategies.Served as an ambassador for the practice, ensuring all patients are treated with courtesy and respect on each and every patient visit.Executed email campaigns.Managed, proofed, edited and all elements of print/digital advertisements such as flyers, brochures, digital ads, event invitations and social media platforms.Developed and distributed PowerPoint presentations for outreach events.Assisted in training new employeesDeveloped and executed influencer marketing strategy and creative campaign

Fort Lauderdale, Florida, Us

Plan and execute Search, Display, Shopping and YouTube Ads campaigns. Conduct keyword research and selection for pay-per-click accounts on Google, Bing and SEO projects for a variety of clients. Provide ongoing support of all SEM/SEO initiatives including reporting, analysis and optimization recommendations. Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.Collaborate with organic search teams on link building strategies, identifying opportunities through which to gain inbound links.

Us

Produced media alerts, emails on Constant Contact, press releases, newsletters, website updates to promote major eventsManaged social media including Facebook and Twitter to establish new relationships and share content with online usersCreated and organized the distribution of promotional materialsResearched and organized data via excel which created a more effective flow of daily business processes

Providence, Rhode Island, Us

Demonstrated effectiveness in the computer labs in an organized and customer service oriented manner Successfully trained and supervised 20 work-study employees and enforced University policiesProvided technical guidance to over 1,500 students and over 30 faculty and staff a term in three-30 terminal computer labs

Master Of Business Administration (M.B.A.), Business Intelligence

Bachelor Of Science, Marketing

Associate, Science, Business Management