1. Reporting and Visualization: Highlight Achievement: Data Integration for Customer Segmentation Monitoring Dashboard - effectively tracking & monitoring PNJ customer segment group and reflect on business making decision. 2. Collaboration and Communication: Highlight Achievement: Jewlery collection name coding rules - provide detail information on 5W1H for category management.3. Data Analysist:Highlight Achievement: Apply Descriptive & Diagnostic analysis on selling price of to optimize product category tailors for brands/region.4. Market Research and Recommendations:Highlight Achievement: Conduct & manage Yearly Brand Health Check & Brand Equity for Branding KPI; NPS for customer service; Brand lift for campaign management; Usage & Attitude research to outlook customer trends & needs.5. Additional Responsibilities:• User training on dashboard. • Agency collaboration & management.• Perform tasks as assigned by management*Skills: critical thinking, stakeholder engagement, reporting & insight, data analysis, customer centric, Excel & Power BI.

- Planning & briefing products for monthly collections to touch insight & TA.- Coordinate with stakeholders to define growth goals, strategies and tactics to achieve growth, achieve volume and budget management.- Manage communications projects alongside stakeholders.- Establish and maintaining measurement standards provide meaningful information that will guide continual improvement and further increase training engagement, satisfaction and retention- Monitoring production status to meet campaign timeline.- Analyze campaigns using performance metrics and prepare reports for executives and stakeholders- Customers analyze via company SAP data and customer surveys.- Contribute to the development of competitive intelligence assets to support the marketing and go-to-market teams: product analysis, marketing analysis, sales support materials, and more.- Working with agencies, supplier for outsource task (if any).

I led & managed marketing project for clients from FMCG, Beauty, Retail, Hospitality & Tech-app with digital campaign & marketing production.