Senior Director, Catering & Tournament Sales
Dallas, Texas, Us
Led initiatives to drive revenue growth for a premier private country club, managing comprehensive aspects of marketing, business development, contract negotiations, and large-scale event partnerships. I guided the full sales process for weddings, corporate events, and golf tournaments, leveraging CRM systems, strategic weekly action plans, and diverse lead generation methods including CVENT, Chamber of Commerce partnerships, industry associations, community events, and bridal shows. In addition, I played a key role in mentoring and developing team members, including the Junior Sales Manager, Catering Coordinator, and seasonal interns, implementing leadership and training programs that elevated team skills and enhanced the quality of our service delivery.