Maria Sinitsyna Email & Phone Number

Belgrade, Rs

Belgrade, Rs

Moscow, Moscow, Russia

Reported to the Marketing ManagerAchievements:* Led the creation of an educational online platform for anesthesiologists, coordinating teams and content, achieving maximum audience reach during COVID-19 restrictions.* Directed the omnichannel "Dräger - 130 Years of Saving Lives" campaign, boosting brand reputation and employee loyalty.Responsibilities:- Developed and executed omnichannel communication strategies for Medical division, integrating digital, print, and events.- Organized participation in exhibitions and coordinated seminars and webinars for target audiences.- Launched product campaigns for the Russian market, ensuring consistent messaging across platforms (social media, webinars, live events).- Managed the division's marketing budget, covering events, webinars, SMM, and more.- Led cross-functional teams to implement marketing plans and align internal communications.- Created and managed content (print and digital) to drive omnichannel strategies.- Built strong relationship with Key Opinion Leaders (KOLs) to enhance brand visibility across channels.

Moscow, Moscow City, Russia

Reported to the Marketing and Sales ManagerAchievements:* Led an advertising campaign to promote a new product during the FIFA World Cup, securing a major contract through successful negotiations.* Organized the first-ever meeting with second-level partners (retail), resulting in several new contracts.Responsibilities:- Developed and implemented a systematic brand communication strategy.- Established the email marketing process from scratch, managing a team including a mailing manager and an advertising agency.- Created a marketing support program for second-level partners (retail stores, department stores).- Standardized retail outlet branding across the market. Developed a full set of promotional materials for retailers.- Managed tenders and collaborated with advertising agencies and production companies.- Oversaw budgeting, ensuring all projects were executed within financial constraints.

Russian Federation

Reported to the Advertising ManagerAchievements:Transformed partner meetings into PR events, resulting in 30+ media publications and strong partner feedback. The success led to the management’s decision to make it an annual event.Relaunched the email marketing service, increasing open rates by 20% while reducing costs.Streamlined the social media content approval process, cutting approval time from 7 to 2 days.Responsibilities: - Developed concepts and organized events for up to 500 guests.- Led teams of employees and contractors in event planning and special projects.- Managed project budgets, ensuring strict compliance with financial constraints.- Conducted advertising campaigns and managed participation in special projects, including TV.- Supervised SMM and email marketing agencies, overseeing communication plans, content approval, and performance evaluation.- Produced print and point-of-sale (POS) materials, as well as video projects.

Moscow

Reported to the Director of Corporate CommunicationsAchievements:- Initiated the development of two sales gamification tools. Result - creation of a motivational program based on these tools.- Designed special promotions that helped clear the warehouse of "seasonal" print products.- Initiated a change of supplier and modification of technical parameters for printing, resulting in a 15% cost reduction in promotional material production.Responsibilities:- Team management.- Control compliance with global BrandID in company materials.- Responsible for content for key corporate events with an audience size ranging from 2000 to 6000.- Development of communication plans, adjusting and monitoring their execution quality.- Development of advertising tools to promote new products and stimulate sales.- Sales analysis and forecast print runs for printed materials and promotional items.- Research organisation and evaluation of project effectiveness (focus groups, online surveys, interviews, analysis of sales and audience feedback).

Moscow

Achievements:- Reducing costs for monthly magazine – about 100 000 rub. per issue.- Applied and implemented new catalogue structure for Russia. Result – attractive and clear layout with mora attention to new products.- Implemented new way of management on videoprojects. Result – reducing period of videoproduction.• Management of printing projects (corporate magazine, catalogue, booklets, brochures, leaflets, postcards, etc.);• Copywriting, editing (writing original articles, translation from English into Russian, adaptation of slogans, product names, interviewing);• Responsible for photo and video projects, including adaptation of global videos;• POS and EXPO projects;• Management of developing corporate identity and logos;• Management of mobile application project for Consultants;• Finalizing projects with other departments;• Project administration.

Marketing And Advertisment

Intensive Course 'Brand Management And Digital Communications'

Activities and Societies: Practical intensive course 'Brand management and digital communications'

Specialist, Publishing