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I am the chief product officer at Impala and a member of the executive leadership team. I bring together my background in customer experience (B2C) and client success (B2B) to build customer-first products for tech-neglected industries. My degree in comparative literature from Columbia always surprises people – how did I get from literature to technology? It’s precisely my study of literature, critical theory, and foreign languages that has given me the communication skills and empathy I need to be a strong leader and to create bridges across disparate parts of any organization. Previously, I served on the executive leadership teams at Alfred and at BuildingLink, where I was the first product leader after the founders. I have implemented agile processes and outcome-focused product planning to modernize a 20-year old platform for the 21st century. I have led teams of 25+ across product management, design, operations, analytics, marketing, integrations, and engineering. Prior to BuildingLink, I spent my career at early to mid-stage startups, resulting in acquisitions by companies like Adobe and SAP. I even spent time at a startup within a Fortune 150 organization, CBRE.When I am not working, you can find me exploring New York City, trying new restaurants, learning new languages, reading, or traveling the world. Ask me about my favorite places to eat, or suggest one of your favorites!
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Chief Product OfficerImpalaNew York, Ny, Us -
Chief Product OfficerImpala May 2024 - PresentBrooklyn, New York, Us -
Founding MemberChief Dec 2019 - PresentNew York, Ny, Us -
Product Consultant, Mentor, SpeakerSelf Jul 2017 - PresentProduct Consultant- Stealth mode mentorship startup, changing when and how mentees and mentors are able to connect- New recruitment platform, changing the way that hiring companies, candidates, and recruiters engage- Urban-X Cohort 2, pre-seed prop-tech startup, optimizing offices for employee comfort and productivityMentor- OneUpOneDown, near-peer mentoring for professional women in leadership- Built by Girls, mentoring students and recent female or non-binary graduates to prepare them for careers in technology- PowerToFly, near-peer mentoring for women sponsored by their companies for professional development- Pay It Forward, networking with and providing guidance to Black individuals across professional career stages and interestsSelect Speaking Engagements- May 2020: Women in Tech Global Movement US East Coast Chapter Launch, Panel on the Future of Work- June 2020: Demand Generation Show Podcast: How to Build Great Products That Customers Will Pay For - June-July 2020: PowerToFly AMA on Navigating Career Changes- July 2020: Chief Innovation Officer Summit Keynote: Shifting Yourself, and Your Organization, to an Innovation Mindset
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Svp, ProductAlfred Feb 2022 - Apr 2024New York, UsWe're building the future of living.I currently lead product management, product operations, product design, experience design, data and insights, infrastructure, and product engineering. -
Product CoachBestpracticer Apr 2022 - Jan 2024San Francisco, California, Us -
Vp, ProductBuildinglink Jul 2020 - Feb 2022New York, Ny, UsLeading product, design, research, and integrations for New York’s leading property management software provider. -
Vp And Global Head, Product And Experience InnovationHana Mar 2019 - May 2020New York, New York, Us- Built and led product and design team to launch a new technology platform within four months of joining, powering digital marketing, on-site operations, member experience, and data acquisition and analysis- Launched partner innovation program to facilitate collaboration on the future of work - Spearheaded the development of an innovation portfolio to effectively allocate resources across concepts with varying levels of market (demand) and technological (how to execute) uncertainty- Developed go to market plans for Hana’s coworking and meeting products with a combined addressable market of over $30B annually -
Head Of Product And Customer ExperienceRally (Rally Bus Corp) Mar 2018 - Mar 2019New York, New York, UsTechstars Mobility graduate and Daimler-backed startup that transported over 50,000 people to the first Women's March in Jan 2017. I was the captain of our winning team at an MD5/DoD-sponsored hackathon on emergency response. We developed the concept for an urban evacuation platform.- Owned strategy, roadmap, and execution for rider product, partner product, and internal tool development for seed stage mobility start-up - Built a team of three product designers and manage them together with six shared developer resources, optimizing the design-development workflow for the Rally website and apps across five global locations - Introduced and implemented Kanban to increase efficiency and transparency across teams - Integrated user testing into the product development cycle to validate prototypes before going to market, beginning with 12 testers over two weeks to optimize the search-to-booking flow - Launched new My Account interface, including self-service ride management and a new dashboard to deliver real-time trip and booking insights to partners - Drove process automation and optimization to reduce human error and scale operations across departments, including strategic product development on internal administration system and the rollout of the first system documentation for all internal stakeholders - Overhauled customer journey with new messaging protocol for event day and new email templates to enhance the booked rider experience - Managed, trained, and grew the Customer Experience (CX) team to double its size, with 100% retention - Released first CX Handbook as training document and ongoing reference to standardize agent approach - Launched first CX team OKRs, driving both individual and team-wide accountability -
Vice President, ProductGigya Nov 2014 - Jun 2017Mountain View, Ca, UsFirst Round, Benchmark, and Mayfield-backed startup acquired by SAP in 2017.Led strategy and execution for the entire Gigya platform, representing Product Management to the Board. From NYC, remotely led a team of 15 product managers, UI/UX designers, technical writers, and engineers located across California and Tel Aviv. KEY RESPONSIBILITIES & ACHIEVEMENTS- Owned strategy and vision for Gigya's B2B2C platform and partner integrations, including those with SAP's Hybris Marketing and Hybris Commerce - Led Gigya to be the #1 product in the Customer Identity and Access Management (CIAM) space, as validated by Forrester’s 2017 Wave, Gartner’s 2016 IDaaS Critical Capabilities report, and KuppingerCole’s 2016-17 Leadership Compass - Managed product org operations and processes, including two product teams across Israel and the US totaling 15 product managers, technical writers, developers, UX designers, and strategists- Leveraged customer success background to coach team members on interacting directly with field-facing teams and clients, toward increased engagement and improved product design- Guided the product team in a transition from Waterfall to Kanban to hybrid Scrum-Kanban software development lifecycles (SDLC)- Analyzed client and prospect feedback and inquiries to conclude that smaller businesses wanted a Customer Data Platform, not full Customer Identity Management, contributing to a major business shift to focus only on enterprise customers- The face of Gigya for roadmap and product strategy conversations, to clients, prospects, analysts, the Board- Key product launches included: a brand new Identity Synchronization system, Identity Federation, Network Protected Identity, and Lite Registration -
Director, Product StrategyGigya Sep 2012 - Nov 2014Mountain View, Ca, Us- Maintained and augmented the responsibilities from my time as Senior Manager, Product Strategy, while also taking on more experimental initiatives and growing the team- Led Gigya's social privacy efforts including hiring an acting Chief Privacy Officer, forming a Customer Privacy Advisory Board with privacy thought leaders such as Jules Polonetsky of the Future of Privacy Forum, and launched Gigya's Social Privacy Seal - Owned the initial product design and beta program for Gigya's Customer Insights dashboard as a market-defining feature to provide visualization and segmentation on top of the rich first party data being captured by the system- Hired and mentored a Product Strategy Manager to drive sales enablement initiatives and competitive analysis -
Senior Manager, Product StrategyGigya Feb 2012 - Aug 2012Mountain View, Ca, Us- Right-hand person to the CEO, serving as the connection between Client Services, Marketing, and Sales organizations around the world with the Product and Development teams in Tel Aviv to ensure effective feedback loops in both directions- Developed an integrated multi-channel feedback collection and response process to ensure a single source of qualitative and quantitative data for client and prospect feedback, competitor feature tracking, and internal requests- Launched Registration-as-a-Service, Gigya's now-flagship product that shifted the company from social identity to full customer identity management and has resulted both in a ~5x increase in average subscription value and dramatic improvement in client retention rates- Brought first identity synchronization partner integration to market, with a bidirectional connection between Gigya & ExactTarget (now Salesforce Marketing Cloud)- Responsible for product strategy and vision, including developing the roadmap and overseeing prioritization- Owned all sales enablement, client-facing product support, and competitive and industry analysis -
Client Services ManagerGigya Jan 2011 - Jan 2012Mountain View, Ca, Us- Drove strategic conversations with clients to define their objectives for making their sites more social, scoping out and managing implementation projects for integrating social login, sharing, and engagement features through Facebook, Twitter, LinkedIn, and other providers- Managed client relationships with over 50 businesses across verticals, including non-profit, publishing, travel, ecommerce, finance, sports and entertainment- Contributed product feature requests based on personal evaluations of product deficiencies and client needs, advocating for clients internally- Collaborated with product, sales, business development, design, and engineering teams on an ongoing basis- Led Gigya’s beta program for new game mechanics product release, becoming the product expert, evaluating client needs, providing product feedback, and educating Gigya team members on capabilities and best practices- Analyzed client analytics to generate case studies, showcase client successes, suggest implementation optimizations, and synthesize valuable insights into overarching themes of user behavior by industry and social network provider -
Account ManagerEfficient Frontier (An Adobe Company) Jul 2008 - Jan 2011Sunnyvale, Ca, UsCambrian and Redpoint-backed startup acquired by Adobe in 2012.Owned client and international agency relationships for enterprise accounts totaling over $180M in annual ad spend for search, display, and social marketing. Managed a 20-member offshore support team.Jan 2010 - Jan 2011: Account ManagerJul 2008 - Dec 2009: Search Marketing Specialist -
Operations And Account ManagerZerve Jan 2007 - Jun 2008Ran operations for platform technology providing inventory management, online booking, and customer service for small travel and leisure companies (sellers) across the US. Managed seller relationships and supervised a call center of 20 customer service representatives.
Marisa Sires Skills
Marisa Sires Education Details
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Columbia UniversityComparative Literature -
University Of Buenos AiresStudy Abroad -
Freie Universität BerlinSummer Program
Frequently Asked Questions about Marisa Sires
What company does Marisa Sires work for?
Marisa Sires works for Impala
What is Marisa Sires's role at the current company?
Marisa Sires's current role is Chief Product Officer.
What is Marisa Sires's email address?
Marisa Sires's email address is ma****@****ink.com
What is Marisa Sires's direct phone number?
Marisa Sires's direct phone number is +191788*****
What schools did Marisa Sires attend?
Marisa Sires attended Columbia University, University Of Buenos Aires, Freie Universität Berlin.
What skills is Marisa Sires known for?
Marisa Sires has skills like Online Marketing, Seo, Sem, Analytics, Strategy, Google Analytics, Product Management, Product Marketing, Salesforce.com, Ppc, Digital Marketing, Saas.
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