- Continually maintained and improved company's reputation and positive image in markets served. ( Hands-On approach for Critical projects with stakeholders , prominent partners, and high-stake high-exposure campaigns)- Oversaw preparation and led coordination with agencies, design and media teams to develop high-quality creative assets.( Ads, copy, images, videos, emails, and other collateral for brand visibility)- Conducted market research to identify new opportunities and target markets.- Managed budget allocation and resource utilization to maximize marketing ROI.- Devised content strategy to effectively engage target audiences and executed comprehensive marketing plans with planned target metrics for increased revenue / goals.- Launched successful digital marketing campaigns that achieved goals for increased website traffic.- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.Notable Mention Projects :Blibli High-Stakes Ticketing (Justin Bieber Justice, NCT 127, Head In The Clouds, We The Fest, Pocari Sweat Run 2023+2024, PestaPora)Spearheaded continuous improvement initiatives within the website's ecosystem as the Chief Marketing Officer's primary collaborator. Ensured optimal efficiency in the ticketing workflow and served as the pivotal liaison between the Third party ( promotors, sponsors, etc.) business, and technical teams. Additionally, played a key role in defining essential project messaging and communication strategies, ensuring seamless implementation across all levels, from UX/UI copywriting to crisis communication frameworks for PR and customer-facing touchpoints such as social media and customer service channels.

- Managed Social Media Content Strategy Facebook, Instagram and , Twitter etc.) content to keep brand messages consistent.- Maintained company's online social presence and created branded communications for social media campaigns.- Reported social media performances and engaged with digital communities to build positive regard for company.- Monitored KPIs and analyzed performance reports to determine future directions for social media.- Researched key industry trends and competitive insights to keep messaging relevant to target demographic.- Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.- Monitored return on investment of online and social media marketing efforts.- Tracked and analyzed social media and online marketing initiatives. ( Utilizing Socialbakers)

- Built integrated promotional campaigns delivering relevant information to targeted audiences through compelling messaging and storytelling.- Collaborated with product marketing teams to develop communication plans and creative briefs.- Used measurements and assessments to evaluate success of marketing collateral and communication materials and applied insight to future initiatives.- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.- Developed and implemented social media strategy to increase engagement and reach new audiences.Proofread and approve press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.

- Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.- Collected and analyzed Web metrics such as visits, time on site and page views per visit.A-B tested ad campaigns to optimize performance and drive improved ROI.- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.- Monitored and evaluated website analytics to identify trends and opportunities for improvement.- Created customized marketing materials to increase product awareness.

- Create event & activation content/concepts, including social media & digital campaigns tailored to each client’s brand personality.- Responsible for presentation during idea pitchings to clients / potential clients.- Manage the creative process of the implementation. (Supervising production and content detailing)- Write any kind of creative script needed.- Maintain and manage client expectations of the project where creative content is involved.- Summarize and conclude event reportsClients :Discovery Channel, Animal Planet, DAMN! I Love Indonesia, Bank Mandiri, Longines, Hennessy, Belvedere, Moet & Chandon, Toyota, Australia Tourism Board, XL Axiata, Singapore Tourism Board, etc.

- Create Creative Concept (not limited to but including Scripts, Rundowns, Style Briefs, Strategies) for any type of on-air shows needed (e.g. talkshows, reality shows, concerts, blocking time etc.)- Detailing and directing the implementation of creative concept, assisting the lead producer as Content Producer (Scriptwriting, Rundown-writing, Art Direction, Creative Direction, Wardrobe Styling, Talent Scouting, Music Arrangement Direction, Assisting Video Directing)- Presenting Creative Concept to clients / potential clients- Maintaining creative content to stay in-line with the concept throughout the implementation- Create and implement creative content and concepts according to brief for brands (RCTI's clients) , whilst maintaining and juxtaposing RCTI's and Client's Brand Image- Read and predict trends, in order to plan new creative concepts for RCTI's in-house programs- Train and lead other CreativesPrograms :Miss World, Miss Indonesia, Kemilau Mandiri Fiesta, Indonesian Idol, Panasonic Awards, Indonesian Movie Awards, Anugerah Musik Indonesia, HUT RCTI, Citra Goes To Japan, etc.Clients :Bank Mandiri, Citra, Clear, Pepsodent, Indomie, Indosat, Honda, Panasonic, JKT48, Microsoft, Milo, etc.

- Create any kind of concept or content requested by clients (Bank Mandiri, Tidar, Axis, Coca Cola, etc.)- Art Direction / Creative "Watchdog" during implementation

- Prepare Broadcast Radio Scripts- Live reporting for Lifestyle Radio- Write Commercial script for various clients- Trend Analyzing for future rardio programming- Direct and produce Radio shows (Kompak Kampus with Jimi Buluk, Kompak Kampus with Molen Ryo, Morning Zone with Jimi Buluk, Trax Style, Trax Popcorn, Trax Ampuh Chart)- Maintain and create Relationship with various Artists, Musicians, Performers, Djs, High School popular kids, communities, and Trax-related personalities.- Maintain a certain persona at all times as "TraxTroopers", the "ambassadors of TraxFM