Impact Producer
CurrentMission: JOY--Finding Happiness in Troubled Times is a film featuring His Holiness the Dalai Lama and the late Archbishop Desmond Tutu, whose final joint mission was to show us all how to create more joy. The film's impact campaign has made the film available in 244 countries and territories, with more than 500,000 people seeing it for free. Its social media campaign has reached 340 million people and won 3 Anthem Awards (a division of the Webby Awards). The film's global launch resulted in 13.3 million views within 48 hours, and was supported by artists, athletes, and thought leaders such as Forest Whitaker, Kevin Love, Gloria Estefan, Cher, Justin Baldoni, Mayim Bialik, Melissa McCarthy, and Sir Richard Branson. Partnering with The Mind and Life Institute, the impact team created the Global Joy Summit that garnered 186,513 participants, watching in 29 languages. The impact team created The BIG JOY Project with scientists at UC Berkeley and UC San Francisco to help people operationalize the lessons of the film in their daily lives. BIG JOY is a free online experience that takes 7 minutes a day for 7 days, where participants try a different micro-act of JOY each day. More than 96,000 people from 208 countries and territories have participated, completing 390,000 micro-acts of JOY. It is the world's largest-ever citizen science project on JOY. Participants report on average a 25.59% increase in well-being after the 7 days. BIG JOY has been featured in outlets such as The Guardian, National Public Radio, MSNBC, Fortune, and Forbes.