Jolene Smith Email & Phone Number

Chicago, Illinois, United States

Senior Strategist, Experience Strategy (CRM) at Razorfish (Publicis Groupe) and consult for accounts such as Discover Financial Services, T-Mobile, Edward Jones, Blue Cross and Blue Shield of Alabama, NRG Energy and TruStage, driving revenue growth and enhancing brand loyalty through omnichannel marketing experiences. - Manage client projects, emphasizing data-driven storytelling to deliver insights, briefs, and key strategies to internal and external stakeholders. - Direct a focus on problem-solving to elevate customer lifetime value and revenue growth.- Develop user journey maps, product lifecycle communication and robust test plans to drive ongoing optimization.- Develop lifecycle communication plans, guiding messaging cadence for customers within different phases of their customer journey including lead nurture, behavior correction, retention, upsell, churn prevention and loyalty.- Collaborate with and support Creative and Account teams in shaping full-funnel marketing content for brand positioning, awareness, messaging, and engagement.What makes our relationships different?Razorfish creates omni-channel engagement by delivering uniquely personalized experiences that connect and enrich people's lives through digital marketing transformation. At Razorfish, CRM is fully integrated with commerce. We apply powerful CRM concepts to every commerce solution to build and sustain relevance, preference, and revenue growth.

San Diego County, California, United States

As the senior point of contact for Built by Love Agency’s customers, the marketing account director also co-ordinates the resources needed to service projects, builds strategic operational plans and balances the expectations of clients with the execution of creative work.– Leading clients’ marketing and advertising strategies, serving as the single point of contact for all agency clients.– Leading and supervising the BBL creative team to provide the utmost level of client service.– Supervising the BBL creative team and all agency projects, motivating and mentoring creatives to hit goals and produce successful materials for clients, as well as providing feedback.– Establishing goals and objectives for the internal creative team to follow.– Developing the complete scope of work for all client projects, and owning the execution and completion of all project scopes.– Liaising with clients at a senior level on a day-to-day basis and building strong relationships with them.– Promoting the expansion of business with existing clients.– Working with the CEO to generate new accounts.– Completing projects to a specific schedule and within an agreed budget.– Using skills to push clients, and the agency, creatively and strategically.

I build effective marketing campaigns, develop the customer journey, and determine what project components are needed to execute marketing strategies for Built by Love clients. After setting strategy, I also own the scope of each project, understanding and defining how long all of the campaign components will take to launch and execute for each project as well as managing both the client and agency team in a remote environment.

Rockford, Illinois

Creating, managing and growing brands through social media content creation, management, and advertising campaigns.

Rockford, Illinois Area

Working under the direction of the Executive Director, the Marketing/Community Relations Director is responsible for managing all aspects of organization marketing including developing and implementing the annual marketing plan, managing members of the marketing team, establishing and maintaining positive relationships with customers, vendors, and referral sources, and responding to customer requests and concerns.- Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives- Assists Executive Director in establishing annual budget projections and marketing allocations. Manages allocations in accordance to budget- Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections- Employs marketing and promotional initiatives to achieve budgetary volume projections- Establishes and maintains positive working relationships with current and potential referral sources - Recruits, selects, orients, and directly manages members of the marketing team- Builds and monitors community, customer, and patient perceptions of Northern Illinois Hospice as a high quality provider of services- Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs- Maintains comprehensive working knowledge of Northern Illinois Hospice markets including government agencies, key referral sources, and competitors' market positioning- Monitors and reports cost effectiveness of marketing efforts- Serves on the Management team and helps create and implement the Northern Illinois Hospice annual plan and strategic plan- Establishes and maintains a positive work environment that encourages patient-centric decision-making, quality service, and teamwork, both departmentally and interdepartmentally

Rockford, Illinois Area

Responsible for the development, design, and implementation of marketing strategies of the Rockford Housing Authority. Responsible for assuring all marketing plans fit within the overall strategic plan of RHA and are implemented within the approved budget and time frames. Responsible for utilizing appropriate skills and background in research, database marketing, and media marketing to lead the growth and expansion of the RHA. - Develops and takes leadership role in implementation of annual marketing plan- Responsible for clear communication of all marketing objectives- Manages direct marketing activities to assure appropriate lead generation, targeting, segmentation and execution- Analyzes, interprets, and reports trends and forecasts based on marketing analytics- Works effectively with CEO and other RHA leadership team members to assure alignment of marketing plan with overall RHA strategic goals- Works effectively with internal and external resources to achieve appropriate media coverage- Effectively manages all external vendors- Works effectively with all employees and actively contributes to the goals of the RHA leadership teams- Conducts market and constituent research to assist RHA in advancing its mission, vision, values and presence- Evaluates potential strategic partner relationships to further RHA growth and expansion- Chairs the RHA Communication Committee

Rockford, Illinois Area

• Marketing, Public Relations and Resident Relations of the Rockford properties (600 residential apartments) of Winter and Associates• Maintaining strong customer service and marketing skills and overseeing maintenance, leasing and vendors in conjunction with the property manager• Responsible for the rental of luxury apartment units to ensure maximum occupancy at all times and high renewal rates • Planning, scheduling and implementing successful resident events• Coordinating monthly reports, move-ins, move-outs, lease negotiations and renewals and apartment showings/follow-up, while ensuring paperwork of current and prospective residents is completed accurately • Reviewing, suggesting and implementing all marketing, advertising, and social media • Maintain memberships and attend events for the Rockford Chamber, IGNITE and other local/tri-state business groups www.hamptonpropertiesapts.com

Greater Chicago Area

• Responsible for management, leasing, marketing maintenance and vendor coordination of luxury apartments. This also included rent collection, resident retention, event coordination, and resident carewww.primepropertyinvestors.com

Greater Atlanta Area

• Posted rent, focused on delinquency, maintained strong customer service and marketing skills, oversaw maintenance, leasing and vendors in conjunction with the Property Manager• Responsible for the rental of luxury apartment units to ensure maximum occupancy at all times and high renewal rates• Planned, scheduled and implemented successful resident events. Coordinated monthly reports, move-ins, move-outs, lease negotiations and renewals, and apartment showings/follow-up• Ensured paperwork of current and prospective residents was completed accurately

Rockford, Illinois Area

• Responsible for management, leasing, marketing maintenance and vendor coordination of luxury apartments. This also included rent collection, resident retention, event coordination, and resident carewww.hamptonpropertiesapts.com

Greater Milwaukee Area

• Responsible for management, leasing, marketing maintenance and vendor coordination of luxury apartments. This also included rent collection, resident retention, event coordination, and resident carewww.mkeinvestment.com