Michael S. Email & Phone Number

Ontario, Canada

Sauble Beach, Ontario, Canada

My partner Daniel and I are the proud new owners of Amicis Coffee Bar in Sauble Beach, Ontario. The little purple cottage is a Sauble landmark, with the best coffee and people-watching in town.

Greater New York City Area

I worked closely with inFormed Space founder Douglas Pinter from the early stages of this unique startup at the nexus of design and real estate. For over five years, I helped to create and refine this pioneering offering in the real estate staging industry. We have completed over one-hundred stagings in the competitive New York City market, winning accolades from The Wall Street Journal and The New York Post. In my role as Digital Marketing Director, I was responsible for planning and… Show more I worked closely with inFormed Space founder Douglas Pinter from the early stages of this unique startup at the nexus of design and real estate. For over five years, I helped to create and refine this pioneering offering in the real estate staging industry. We have completed over one-hundred stagings in the competitive New York City market, winning accolades from The Wall Street Journal and The New York Post. In my role as Digital Marketing Director, I was responsible for planning and executing paid and organic social media strategy, as well as reputation management, for our New York City operation. I remain a Partner in the business and continue to serve in an advisory capacity as we evaluate the post-pandemic landscape in New York City and other markets. Show less

Toronto, Ontario, Canada

Hudson Rouge is an integrated, luxury marketing boutique, headquartered in New York with offices in Detroit, Shanghai, Toronto and Mexico City. Founded in 2012, and part of WPP, specializing in understanding, optimizing and amplifying the unspoken codes that contribute to the staying power of luxury brands and services. At Hudson Rouge, we provide a channel-agnostic, integrated approach and broad service offering, to clients in the ultra-competitive luxury sector.

Toronto, Ontario, Canada

This role combined my passion for the automotive industry with my most dynamic and exciting hat collection yet: • Served as interim Director of Marketing for 3 months and assisted newly hired Director to get situated.• Oversight of all daily operations for group Marketing Department representing 10 dealerships and 12 automotive brands• Management of creative asset production for all websites and social media channels to support monthly OEM programs• Direction of photography and… Show more This role combined my passion for the automotive industry with my most dynamic and exciting hat collection yet: • Served as interim Director of Marketing for 3 months and assisted newly hired Director to get situated.• Oversight of all daily operations for group Marketing Department representing 10 dealerships and 12 automotive brands• Management of creative asset production for all websites and social media channels to support monthly OEM programs• Direction of photography and video content for 50+ social channels• Management of 4 agencies providing digital marketing services across 11 accounts• Enforcement of adherence to OMVIC advertising regulations and OEM brand standards• Engagement and management of third-party vendors providing creative services, copy writing, software integrations, and website maintenance and development• Budgetary guidance for store management and monitoring of campaign performance across search, display, social, and content marketing• Evaluation of advertising and sponsorship opportunities• Oversight of website migrations to new responsive platform• Evaluation of all department processes to optimize for remote work, and successful implementation of streamlining program including new task management, asynchronous communication, and file management tools Show less

During this time I served as a consultant to the Marketing Department, tasked with developing Downtown AutoGroup's first group-wide, monthly content marketing email newsletter, DAG View. I executed all aspects of the project, from concept development, to copy writing, content sourcing, production, and distribution on 3 different platforms depending on store systems (Constant Contact, Reynolds & Reynolds Contact Management, and COX Automotive's VIN Solutions). I created a framework for tracking… Show more During this time I served as a consultant to the Marketing Department, tasked with developing Downtown AutoGroup's first group-wide, monthly content marketing email newsletter, DAG View. I executed all aspects of the project, from concept development, to copy writing, content sourcing, production, and distribution on 3 different platforms depending on store systems (Constant Contact, Reynolds & Reynolds Contact Management, and COX Automotive's VIN Solutions). I created a framework for tracking performance analytics, which allows me to glean insights which inform monthly content development. In the first 5 months, DAG View has brought over 1,000 visitors per month to group sites, and adjustments to content and landing pages have increased page views and time on site as well. Show less

Toronto, On

• Design of digital display ad graphics and printed materials• Production of social video content (write, film and edit)• Management of 50+ social media channels for 10 locations• Creation and management of paid social campaigns and graphics• Created design concept and coordinated redesign of 10 dealer websites

Toronto, Canada Area

As part of DAG’s four-person in-house marketing team serving ten dealerships and representing twelve brands, my responsibilities included but were not limited to: • Create and/or source daily content for over 50 social media channels across 10 stores (Facebook, LinkedIn, Instagram, Google Business, Twitter)• Plan, manage, and analyze 20-25 monthly paid social campaigns• Update group websites with monthly incentives and offers• Design campaign graphics and manage graphic… Show more As part of DAG’s four-person in-house marketing team serving ten dealerships and representing twelve brands, my responsibilities included but were not limited to: • Create and/or source daily content for over 50 social media channels across 10 stores (Facebook, LinkedIn, Instagram, Google Business, Twitter)• Plan, manage, and analyze 20-25 monthly paid social campaigns• Update group websites with monthly incentives and offers• Design campaign graphics and manage graphic design consultants• Write, produce, and edit video content for social media campaigns• Write headlines and copy for printed materials and outdoor billboards• Design Lead for 2018 redesign of group websites• Monitor and reply to reviews on Facebook and Google My Business• Coordinate and staff activations and sponsorships group-wide• Shooting and retouching staff portraits for websites• Design and build email marketing campaigns The Downtown AutoGroup: Avenue Nissan, Nissan Downtown, Infiniti Downtown, Downtown Ford, Downtown Lincoln, Downtown Toyota, Lexus Downtown, Genesis Downtown, Downtown Hyundai and Downtown Chrysler Dodge Jeep RAM. Show less

Toronto, Canada Area

I wrote, shot and edited memorable video content for paid and organic social campaigns for our 10 downtown locations. Hired full-time as of April 2018.

Toronto, Canada Area

After a successful 12-year career in Interior Design and Project Management, I started my blog, Roving, as a way to pursue my lifelong passion for cars as a career. I have a tremendous depth and breadth of knowledge in all things automotive, from models and specs, to company history, to industry trends and current events. Roving served as a vehicle (pun intended) to build a body of work to support a foray into the automotive industry.

I founded Swoopdesign in 2010 to provide quick and easy flat-fee interior design to the masses. My mission quickly expanded to accommodate the full gamut of interior design needs for both residential and commercial clients. Among my favorite assignments: - Logo, Branding, and Interior Design of 2 locations for indoor cycling startup RushCycling in Hoboken and Jersey City - Pop-up store in a 6’ x 40’ retail space in Fort Collins, Colorado for boutique startup Uncle Andy’s… Show more I founded Swoopdesign in 2010 to provide quick and easy flat-fee interior design to the masses. My mission quickly expanded to accommodate the full gamut of interior design needs for both residential and commercial clients. Among my favorite assignments: - Logo, Branding, and Interior Design of 2 locations for indoor cycling startup RushCycling in Hoboken and Jersey City - Pop-up store in a 6’ x 40’ retail space in Fort Collins, Colorado for boutique startup Uncle Andy’s Jerky.- Fixtures and furnishings for the executive rooms, lounge and operations offices at the Ramada Resort in Dar es Salaam, Tanzania, (100% remote, no travel to site). -Several of the tiniest New York City kitchens imaginable. What do all of these projects have in common? They all demanded unconventional solutions, thoughtful communication, and expert coordination of schedules, production, and client expectations. I have an innate ability to get along with everyone, and to get all members of a team paddling in the same direction. Show less

Princeton, Nj

- Traveled to Herning, Denmark to represent the New York region at the BoConcept Global Conference. - Worked with brand and product designers to translate the global design concepts into a showroom design and product selection for the local market. - Enforced strict adherence to the corporate design standards in all displays, staff presentations, and communications. -Provided in-home design consultations, creating complete furniture packages for prospective customers… Show more - Traveled to Herning, Denmark to represent the New York region at the BoConcept Global Conference. - Worked with brand and product designers to translate the global design concepts into a showroom design and product selection for the local market. - Enforced strict adherence to the corporate design standards in all displays, staff presentations, and communications. -Provided in-home design consultations, creating complete furniture packages for prospective customers. Show less

New York, Ny

- Served as design lead and project manager on large-scale projects in multiple cities- Developed strong C-suite partnering skills - Led projects from our New York City office, with regular site visits in Atlanta, Dallas, Houston, and San Francisco. - Implemented long-term (>18 months) and fast-track assignments with individual budgets exceeding $1m. - Consistently fostered solid relationships with all stakeholders, from trades to owners. - Renovation… Show more - Served as design lead and project manager on large-scale projects in multiple cities- Developed strong C-suite partnering skills - Led projects from our New York City office, with regular site visits in Atlanta, Dallas, Houston, and San Francisco. - Implemented long-term (>18 months) and fast-track assignments with individual budgets exceeding $1m. - Consistently fostered solid relationships with all stakeholders, from trades to owners. - Renovation of over a million square feet of public space at Heritage Plaza in Houston, Texas, the former ChevronTexaco headquarters. - Redesigning and repositioning St. Paul Place, a 22-story tower in downtown Dallas, Texas, from a "B" to an "A". - Designing and managing the execution of a luxurious and highly customized office for a private investment firm at Three World Financial Center in New York City. Show less