Margo Poda Email & Phone Number

Santa Barbara, Ca, Us

Mountain View, California, Us

As a Senior Content Marketing Manager at Moveworks, I create thoughtful, compelling content that articulates the Moveworks story. This role challenges me to build awareness of the Moveworks brand through a multi-channel content strategy — one that encompasses blog posts, case studies, event presentations, video scripts, contributed media articles, white papers, website copy, social media exposure, industry reports, and more.Tasks include: - Collaborate closely with the Growth team to develop and execute a comprehensive content strategy that aligns with broader business objectives and drives measurable growth outcomes.- Creating engaging content that amplifies our brand, differentiates our product from the hype and myths surrounding AI, and establishes Moveworks as a renowned thought leader in the industry.- Ensuring that published Moveworks content is polished, copy-edited, and reflective of our brand guidelines.- Crafting cohesive event presentations tailored specifically to CIOs and IT leadership.- Driving brand awareness, generating website traffic, increasing blog subscribers, accelerating pipeline, and delivering tangible results through impactful content.- Collaborating cross-functionally with our Demand Generation, Sales, Sales Development, Product Marketing, Field Marketing, Web, and Creative teams to deliver content that supports integrated go-to-market campaigns.- Managing the Content team to execute our content strategy effectively.

Mountain View, California, Us

Mountain View, California, Us

Mountain View, California, Us

- Coordinate marketing strategy & provide market research/analytics consulting to startups, small to mid-sized organizations & individuals- Execute project objectives based on organizational need; selected major project deliverables: business plan for entering the US market, competitive market analysis, financial modeling, scaling strategy, brand developmentSelected Project Deliverables: Marketing Strategy & Design for Straubel Foundation & Redwood Materials- Designed, formalized style guide & branding guidelines (logo, color palette, design principles, image guide)- Wrote, evaluated content (website, keywords, messaging)- Set up, scheduled analytics procedures (Google Analytics)- Developed outreach strategy, including newsletter & social media (MailChimp, Hootsuite)- Designed collateral, marketing materials (swag, email templates, business cards, etc.)Market Research for CSIRO US - Conducted market research for Australia’s national science and industrial research agency- Attended conferences on sensors, robotics, and AI/machine learning, worked with global partners, interviewed industry leaders to develop and deliver solutions across industriesMarket Research, Survey Design & Analysis for Big Sur Land Trust- Focused on perception of the Land Trust's brand, donor engagement behavior & philanthropic interests, volunteer trends, opportunities for future marketing study- Researched national, regional philanthropic trends, conducted internal focus group, interviewed regional experts and volunteers- Designed, executed survey (Qualtrics) to the Land Trust's contact database and analyzed results (SPSS, Excel)Business Model Innovation for Sbanke- Deep research and analysis (open source, databases, SWOT analysis) of Open Banking informed strategy recommendations (key partners, resources, and revenue streams to leverage)Projects completed successfully for Cvoi, Gorilla Conservation Coffee & more.

Monterey, Ca, Us

- Participated in intensive training on research design and methodology for conducting interviews.- Engaged with and interviewed entrepreneurs, academics, government officials, investors and private sector executives in Russia (Moscow, Tyumen, Sakhalin, Vladivostok, Khabarovsk), China (Beijing, Shanghai, Suzhou, Shenzhen), and Japan (Tokyo).- Conducted research focused on understanding the investment climate and economic development of the Russian Far East vis-à-vis Chinese and Japanese entrepreneurial and investment networks in relation to both traditional sectors (agriculture) and innovative sectors (social enterprise, start-ups, incubators/accelerators)- Field Research Trip on investment in the Russian Far East. Over a dozen interviews with regional experts were conducted in Russian in the cities of Vladivostok and Khabarovsk. Participated in a Russian language round table discussion on the future of foreign direct investment and government sponsored economic development incentives at the Khabarovsk State University of Economics and Law.

Monterey, Ca, Us

Graduate Assistant at Graduate Initiative in Russian Studies- Developed outreach strategy, including newsletter content and design.- Russian language: hosted and interviewed visiting experts, including Vladimir Pozner (journalist and TV personality), Anatoly Antonov (Russian Ambassador to the US), Ilya Krasilshchik (Editor in Chief of Meduza), and others- Field Research trip on investment in the Russian Far East. Over a dozen interviews with regional experts were conducted in Russian in the cities of Vladivostok and Khabarovsk. Participated in a Russian language round table discussion on the future of foreign direct investment and government sponsored economic development incentives at the Khabarovsk State University of Economics and Law.Graduate Assistant for MIIS Graduate School of International Policy and Management- Assisted MBA professors (Marketing & Business Strategy) in personal research, course development. Research, prototype and write case studies focused on marketing research, global market entry.

I was honored to receive a Freeman East Asia Research Fellowship to conduct extensive field research on Sakhalin Island with regards to advancing the Sino-Russian economic relationship in the Russian Far East. My research, with much help from local host organization Sakhalin Environment Watch, centered around tourist and agricultural development and investment opportunities. Working paper attached below.

Cupertino, California, Us

New Product Launch, Messaging and Brand Development, Press Releases, Market Research, Event Planning, Analytics, Email Campaigns, Web Design and CopyWorking at this small, early stage B2C2B startup focused on AI chatbots, I develop consistent brand messaging (copy and web design: Sketch, Wordpress, GoDaddy – HTML, CSS) throughout a variety of online platforms – including our company website and social media (LinkedIn, Twitter, Facebook). I create extensive copy for the Q and ModuleQ brands, including but not limited to the FAQ, press releases (PRNewswire), blog posts, collateral for conferences, explainer/demo videos, app store description (ASO) and email campaigns (MailChimp) – all of which are written to facilitate adoption of our product by the correct audience.I conduct market and advertising research to determine where to best reach out to our specific audience without wasting limited time or money. This resulted in an adaptable list of keywords implemented across platforms, adjusting regularly to changing circumstances. My research was conducted both online (searching out competitors and influencers so as to become known as a powerful voice in the sales and personal data fusion spaces) and in person (user interviews). I am in constant conversations with numerous current and potential users and I relay their commentary to my superiors in order to create an artificial intelligence bot guaranteed to alleviate user’s pain points and become an indispensable tool. Finally, I track and analyze adoption and influence analytics (Flurry, Hootsuite) to further present feedback, improving overall experience, retention, and even contributing to the discussion of future features. Working in a bootstrapped startup environment like ModuleQ inspires me to constantly learn and accept the fact that I will always have to “wear many hats” and learn on the fly. Never a dull moment – and that’s what makes it fun.

Mountain View, California, Us

Strategic Customer Development, New Product/Feature Release, Direct Mail/Email Campaigns, Copywriting, Analytics, SalesforceAt Magisto, I sought out commercial applications for a successful consumer product and, in turn, was on the ground floor for the international release of a new product: Magisto for Business. I managed professional relationships by reaching out to industry leaders via LinkedIn, email, phone, and direct mail to discuss their perspectives on the future of video in various commercial spaces to determine the best ways to improve and monetize the product. I also was responsible for composing technical B2B/B2C copy, creating consistent product branding in emails and video scripts.I executed a particularly successful direct mail campaign that reached out to leaders in various industries including music, online advertising, automotive, real estate, MCN, social media and more. I sent over 500 personalized gifts and emails and ensured that my team followed up with sales calls and product demos. Final results? A 24% response rate from over 20 different industries. That’s over 100 face-to-face meetings.Moreover, I managed the entire Salesforce database. I tracked and managed incoming leads, opportunities and accounts – constantly updating as deals progressed, at which point I presented easy to understand metrics to the rest of the team.

Email Campaigns, Event Planning, Market Research, Social Media, Marketing Optimization, CopywritingPivotMail let me dip my toes into the Silicon Valley startup world, and for that I am grateful. The learning curve was steep, but I was more than up to the challenge. My major responsibility was content creation. I wrote copy for the website, brochures, social media, videos, and more. I led an email campaign that resulted in a 60 percent open rate, and I grew PivotMail’s social media (Twitter, LinkedIn, Facebook), resulting in a 15 percent follower increase. To create correct, current, and engaging content I conducted in depth market research on competition as well as the email encryption, cyber-security and privacy debates that have become so prominent in recent years. My work culminated in an extremely successful conference (RSA 2015) where we captured over 800 leads, a 10x increase over the prior year due to my focus on improving logistics, management, and booth design. I worked closely with a designer, web developer, and the project manager to create a memorable show.I also engaged weekly with our PR group and ad agency to discuss future content development: op-eds, press releases, SEO/SEM, and social ads.

Washington, District Of Columbia, Us

Industry Research, Prospect Outreach, Management, Copywriting, Event PlanningMy focus at CG/LA was research. I compiled profiles on countries’ economic, political, and developmental potential for negotiations to promote international infrastructure. Then, I wrote and edited briefs to present international projects to industry leader for company forums.I also developed a monitoring system to track ongoing intern projects, which increased intern productivity and streamlined project supervision.

Mountain View, Ca, Us

I researched international and domestic infrastructure projects in a variety of sectors (public transport, energy, rail, and more) to help in the creation of an online platform designed to connect underfunded projects to international funding.

Budapest, Hu

For this Hungarian watchdog agency, I analyzed press pertaining to local politics, culture and economics. I then refuted erroneous reports in blog posts and online forums to ensure that correct and current information was given consideration by the international audience.My time at FWD affairs was particularly focused on Hungary's ever changing relationship with the EU. I followed and engaged in developing conversations in both English and Russian language publications.

Berlin, De

While at TI Georgia, I analyzed financial data (Excel) in search of money laundering and other types of financial fraud that would impede Georgia’s democratic development. I also edited press releases, reports, and blog posts related to corruption in both the public and private sectors of Georgia.I additionally expanded my working knowledge of Georgia and the Caucasus' international and domestic politics by attending regional conferences presented by various NGOs. I recorded, synthesized, and presented the information discussed to other TI Georgia employees.

Bs, Walsh School Of Foreign Service, International Affairs, Regional Comparative Studies

Mba / Ma, Global Impact Management / International Policy And Development

Summer Intensive Language Program, Russian Language, Advanced

Study Abroad, Area Studies, Hungarian Culture And Political Life

Study Abroad, Direct Enrollment, Russian Studies

Summer Program, Nature And Culture

Summer Programme: Business Model Innovation For Entrepreneurs, Entrepreneurship/Entrepreneurial Studies