• Mentored a team of 6 marketing professionals in executing activation events, PR, digital marketing, and B2B/B2C initiatives.• Managed marketing for 3 key business segments: retail (Sốngcentre Huế), digital art exhibition (Sốnglab), and co-working space (Sốngspace).• Developed and implemented 7 integrated marketing campaigns within budget, achieving significant results:• Over 3,000 visitors to Sốngcentre Huế in 3 soft-opening days, 2,500 Sốnglab tickets sold, and 2,000+ visitors on Grand Opening day• Maintained 300 daily ticket sales for Songlab through digital channels.• Increased monthly sales revenue from 700 to 900 million VND and customer count by 10% through workshops and events. • Developed short- and long-term communication strategies to raise brand awareness for Sốngcentre and Sốnglab in Hue.• Collaborated with the Sales team to develop targeted marketing plans for peak tourism seasons.Conducted market research and recommended two new business segments for expansion, approved for launch in late 2024.

•Coached a team of 5 marketing professionals in developing and executing creative brand campaigns.Increased sales and expanded product portfolio by launching 6 Cho Nami product lines with 36 skincare products, reaching over 3 million products sold.•Developed 9 upcoming products across 3 new business segments, including makeup, perfume, and nutrition, demonstrating strategic thinking and innovation.•Achieved a 40% increase in conversion rates for digital marketing campaigns, generating approximately $10,000 in weekly revenue growth.•Established a strong brand presence for Cho Nami & Umi Dentist through pre-branding efforts and market research.•Elevated customer experience with personalized interactions resulted in a 76% retention rate for Cho Nami and a 62% retention rate for Umi Dentist based on the Q1/2023 report.

• Secured over $20,000 in monthly media coverage through effective PR strategies and free-of-charge initiatives.• Conceptualized and launched the first Instagrammable Spot and theme campaign (#FromOceanToTable), demonstrating creativity, project management skills, successful project activation, and media pitch.• Led key hotel activities, including video production and event organization, showcasing diverse marketing capabilities.• Developed and implemented monthly marketing plans for 04 F&B outlets, ensuring brand alignment and customer satisfaction.• Enhanced sponsorship and partnership programs to encourage brand collaborations and boost revenue generation.• Maintained connections with professional people, KOL, journalists, and media, both local and international, within the industry and embarked on all essential meetings, entertainment, and events • Responsible for creating all hotel collateral, OOH advertising, in-house advertising, promotion campaigns, photography, and videography for hotel and key F&B projects (Tet Hamper, Festive Season)

• Directed a team of 5 marketing professionals in creating and executing successful marketing campaigns.• Launched 5 Facepia skincare products and drove product differentiation through collaboration with R&D (highlight product development). • Developed and executed creative concepts for various cosmetic products, including packaging design, product visuals, and point-of-sale materials. • Achieved a 30% increase in conversion rates for digital marketing campaigns and generated a substantial $15,000 weekly revenue (data-driven results).• Increased brand awareness through strategic influencer partnerships with brand ambassador - Lieu Ha Trinh.• Expanded market reach by successfully distributing products to 30 retail stores of a top Health & Beauty brand in Vietnam, increasing 135% revenue after 2 months. • Implemented personalized customer interactions, contributing to high retention rates, elevating the guest experience, and a 65% customer retention rate for Facepia and 73% for Farmore Premium Candle based on average 2022 results.

• Experienced the brand pre-opening• Responsible for creating all resort collateral, OOH advertising, and in-house advertising• Assisted digital marketing with digital campaigns: display ads, Google search, etc• Supported IHG Indochina Area with design and collateral• Coordinated to organize in-house & off-site events• Planned and hosted KOL / Fam trips with ROIs• Maintained contact with professional people, journalists, and media both local and international • Effectively coordinate with resort’s PR agency for all activities• Executed resort advertising & promotion campaigns photography, and videography to meet the resort brand guideline• Managed tasks, projects, and jobs assigned by the Director of Marketing ensuring workflow to all deadlines are met with no difficulties.• Up-to-dated matters relating to Marketing & Communications activities of the hotel, other hotels, and competitors• Prepared monthly e-newsletters and promotion collateral• Arranged all printed collaterals, sales tools, resort gifts

• Experienced the brand pre-opening• Responsible for creating all resort collateral, OOH advertising, and in-house advertising• Assisted digital marketing with digital campaigns: display ads, Google search, etc• Supported IHG Indochina Area with design and collateral• Executed resort advertising & promotion campaigns photography, and videography to meet the resort brand guideline• Managed tasks, projects, and jobs assigned by the Director of Marketing ensuring workflow to all deadlines are met with no difficulties.• Prepared monthly e-newsletters and promotion collateral• Arranged all printed collaterals, sales tools, resort gifts

• Experienced the brand pre-opening• Implemented and spearheaded all the resort and hotel brand identity, brand collateral• Responsible for creating all resorts collateral, OOH advertising, and in-house advertising, marketing plan/program and ensure to meet the brand guideline• Associated with Minor International Hotel Group with creative and design • Controlled and standardized all photography and videography• Ensured the look and feel in line with the design concept• Created and proofread all the resort content • Assisted digital marketing with digital campaigns: display ads, Google search, etc• Coordinated to organize in-house & off-site events• Planned and hosted KOL / Fam trips with ROIs• Maintained contact with professional people, journalists, and media both local and international• Executed resort advertising & promotion campaigns• Managed tasks, projects, and jobs assigned by CEO, General Manager, ensured workflow to meet deadlines.• Prepared monthly e-newsletters and promotion collateral• Arranged all printed collaterals, sales tools, resort gifts

• Experienced the brand pre-opening• Implemented and spearheaded all the resort and hotel brand identity, brand collateral• Responsible for creating all resorts collateral, OOH advertising, and in-house advertising, marketing plan/program and ensure to meet the brand guideline• Associated with Minor International Hotel Group with creative and design • Controlled and standardized all photography and videography• Ensured the look and feel in line with the design concept• Created and proofread all the resort content • Assisted digital marketing with digital campaigns: display ads, Google search, etc• Coordinated to organize in-house & off-site events• Planned and hosted KOL / Fam trips with ROIs• Maintained contact with professional people, journalists, and media both local and international• Executed resort advertising & promotion campaigns• Managed tasks, projects, and jobs assigned by CEO, General Manager, ensured workflow to meet deadlines.• Prepared monthly e-newsletters and promotion collateral• Arranged all printed collaterals, sales tools, resort gifts

Minimize Minimal Design House was established five years ago but it was activated officially as a professional design company since 2013. It was founded by young entrepreneurs and has got some certain achievements in the design industry. When I referred to their previous projects, I recognized that although Minimize Minimal is a small company, their formation and performance are not simple at all. In fact, their clients are many famous companies in Vietnam such as Toyota Can Tho, Hana Buffet, RMIT University, Popeyes Kitchen, Puma, Lexus Ho Chi Minh, IPP, Anova Feed and the newest is My Time Flowers Studio.One of the impressive things of Minimize Minimal is that they have a close collaboration, from human resource management to customer service. Minimize Minimal is founded by young people, so their design style is very youthful and dynamic. They create freely, not being constrained within any scope. Their criterion also follows the spirit of the name "Minimize" significantly, this means simply is the best so every product they have made is minimized maximally. Especially, they are the leading company in terms of bringing the global style design into Vietnam. This was shown clearly in their finished project and makes them become a company, which has a specific advantage when comparing with other companies establishing at the same time.

A photograph never grows old. You and I change, people change all through the months and years, but a photograph always remains the same.Photography is a way of feeling, of touching, of loving what you have caught on film, and that is captured forever even when you forget everything, it remembers the little things.Having worked as a professional photographer for several years, I’ve been trying to help my customers to catch their best moments in life with professional photographic skills.