Marketing Automation Manager
CurrentCertification - Marketing Cloud Account EngagementOwns email marketing and social media programs, streamlining usage of A/Btesting, customer journey building, campaign management, and analytics.Maintains campaign planner to ensure consistent messaging and to avoid overcommunication to a singular audience.Partners with Product, Regional, and Creative Marketing teams to establish andmaintain a deeper link with our brands through email marketing and websites.Along with carrying out key performance metrics.Developed and led Salesforce Marketing Cloud Account EngagementCertification Exam prep training courses across all global Johnson Controlsbusiness unit Marketing Teams.Works closely with web team to ensure optimized form conversions, UX, andtraffic sources.