Mary T. Email & Phone Number

I manage the development and implementation of brand marketing programs designed to build broad awareness, affinity and interest of Lottery brand, programs, product and efforts through paid advertising efforts. My team executes creative advertising and media buying strategy across all advertising touchpoints and platforms, including TV, digital, social media, outdoor radio, print, and other emerging platforms.

Sacramento, California Area

As Restitution Recovery Manager, I manage critical and sensitive issues related to the CalVCB mission. I have statewide directive over management, administration and coordination of the Restitution Recovery Unit (RRU). I work with various programs including Fiscal, Administration, Legal and Compensation Divisions to coordinate restitution recovery. I am responsible for the management, organization of resources and implementation of objectives for the unit. I manage/ direct staff to perform a variety of analyst/administration functions, including creating policies, procedures and performance measurement tools. I work with outside state and county agencies to identify restitution collection best practices to improve collection of restitution funds, and direct the disbursement of state restitution funds in accordance with state and federal regulations. Other strategic initiatives I have been involved in include, the Report to the Governor and the Department of Finance - Victim Services in California: A Recommendation for Combining the State’s Victims’ Programs (October 2018), the Cal OES/CalVCB Strategic Plan for Victim Services in California (2019-2021) and the development and launch of CalVCB Online. I was also responsible for grant writing, submission, reporting, administration and implementation of victim services grants for the improvement to delivery of victim services programs as evaluated TRC grants submissions, made recommendations for award, and NOFA content.

Sacramento, California Area

Grant writing, project management, business development, B2B marketing, public relations, and branding. Grant successes include major awards: $100,000 from the George J. Maloof Community Cup, four consecutive national awards from the WNBA, and others. RFP Management: wrote, solicited, managed RFP process. Managed execution of advertising, social media presence, publications,communications with stakeholders and managed programs. Brand development: created branding and style guides, implemented re-design and roll out of new logo, website, messaging and outreach materials. Social Media: redesign and launch of new website, social media platforms, on-going management of site content, and messaging. Facilitated implementation of Supply Chain Management Solution for rapidly expanding national restaurant chains, including roll-out of surveying distribution channel regarding purchasing methodologies, data standardization, and software implementation while ensuring stakeholder engagement.Board & Staff Development: worked with key stakeholders to plan, facilitate, train, and implement organizational change resulting in new, more active board roster and more engaged staff. Managed trade shows, including booth graphics, marketing materials, presentations and marketing videos.

Joined this early-stage technology start-up to implement global branding initiatives and deploy integrated marketing communications programs in a B2B environment. Guided senior management team, partners, and clients through new brand development, design, and implementation of proprietary software. Worked with and presented to key stakeholders to facilitate the development and implement global branding initiatives. Managed project team to facilitate communications with partners and clients, developed intranet and portal design phase through implementation. Developed and managed department budget. Highlights include: a personal feature in the Journal Of Commerce trade magazine honoring women in international trade, Gold Strike Emerging Growth Company award winner honoring outstanding achievements in technology.

Recruited to this pre-IPO e-commerce supply chain solution company as Director of Marketing Communications, to direct and manage all marketing activities, including strategy, planning, market research, and positioning. In three short months, customer needs were analyzed and the plan was implemented: marketing collateral and messaging program was fully developed, and the communication strategy was defined and deployed to the Sales Project Team. The website was redesigned and launched, marketing databases and customer loyalty programs were built and rolled out to small, midsize, and large business clients. In addition, communication strategies to promote service and products to customers and marketplace were implemented, including messaging to specific audiences, literature, promotions, branding and partner programs, advertising, trade shows, and public relations.

Joined this $1 billion marketing and online gaming systems company to develop and manage sales programs and promotions. Responsible for departmental profit and loss and $6 million gaming program budgets. Participate and advise clients on gaming legislative issues/public relations and marketing programs. Responsible for new game development, sales support, marketing and implementation.

Following company-wide Strategic Plan, developed and implemented national private label and national brand sales programs for roll-out to distributors, and functional groups. Managed team of Sales/Marketing Managers to roll out national programs for member acceptance and implementation including sales presentations, trade shows, sales and safety videos, monthly newsletters, and corporate web site. Successfully completed company name transition to Premier Foodservice. Responsible for the departmental profit/loss and resource budgets of $3.4 million. Major Accomplishment: Developed and implemented $2.8 million award winning Interactive Multimedia sales and safety training program.

In conjunction with a Corporate Strategic Planning/Supply Chain Management project, developed and rolled out proprietary databases and sales forecast system. Training Sales and Marketing personnel on new software installation of industry analysis system, market segment analysis and basic sales techniques. Responsible for development and marketing of new and existing product lines, including deployment of sales promotions, point-of-sale material, newsletters and direct mail pieces. Responsible for evaluation of industry/market activity, conducted competitive market research analyses for sales opportunity recommendations to senior management. Gallo of Sonoma was named Winery of the Year in 1996 at the San Francisco International Wine Fair.

Conducted competitive/segment sales analysis on the consumer packaged goods retail industry, developed strategies, and presented results to client Sales and Marketing departments. Developed company-wide analysis applications for National Sales and managed training efforts.Responsible for $3 million in accounts, identifying sales opportunities, preparing proposals, and presenting analysis of syndicated retail market research projects. Major accounts: Clorox, Dole, Del Monte, Nestle, Golden Grain, Foster Farms, Fresh Express.

Conducted primary/secondary research of current market trends and new product introductions. Analyzed distribution channels. Collected/analyzed pricing structures and evaluated buyer incentive programs, and value streams. Developed/ implemented market surveys for client studies.

Master'S Degree, Economics

Bachelor'S Degree, Economics