Michael Lavelle Email & Phone Number

Danbury, Connecticut, United States

Online resource for sustainable shopping. Offering new and gently used women’s and mens clothing and accessories.

Brookfield, Connecticut, United States

Brookfield, Connecticut, United States

Greater New York City Area

• Extensive market research into competitive landscape
• Maintain collaborative partnership with clients to propose strategic initiatives such as assortment planning; website revamp which includes navigation and SEO, and development of various strategies to drive traffic to.
• Co-attend market weeks (Coterie and Capsule) with owners and head merchants for seasonal procurement trips.

New York, New York

• Managed a team of 10 to jointly track sales and assortment planning for all external accounts including Sephora, Ulta and Macy’s which resulted in the annual volume exceeding +$400M.
• Project Manager for research and implementation of Vanguard demand planning tool.
• Collaborated with internal/external account partners on managing sales and assortment strategies to drive profitability, sales and margin while improving customer satisfaction.
• Collaborate with Marketing/Product Development team on all future launches to ensure assortments supported categories and growth strategies were tailored to the specific needs of the account.
• Worked with Production Partners to ensure inventory flows through the supply chain are timely while nullifying complex problems.
• Took charge and managed work relationships, assortments, pricing strategies, and negotiations with HauteLook, Rue La La, and Amazon partners

New York City

• Managed a team of 2 planners and 1 manager
• Presided over a $350+ million business, successfully monitoring its financial performance.
• Project Manager on the initiative to eliminate more than 50% of SKUs through rationalization to maximize growth in stores by increasing margins (profitability), reduce redundant forms and excess fragrance families
• Led the team on a strategic initiative to utilize E&O (excess & obsolete) as an opportunity to create sale specific product for Semi Annual Sale as opposed to writing this product off. This strategic initiative was.
• Successfully launched the 2 biggest products in Beauty History (Crush and Bombshell Winter) with Bombshell Winter driving over $2M in sales in the first week being the best launch ever.
• Collaborated with the Merchandising and Design team on voids in the assortment to complement new core focus.

NYC

• Oversaw E-commerce business for Ann Taylor.
• Boosted business sales to $225+ million, breaking the sales and margin performance record for 4 consecutive years.
• Led my team on the research, assessment and implementation of the strategic “Omni-channel” initiative
• Developed long range annual budgets, set category sales and margin targets for the merchandising team and drove the daily & weekly promotional cadence with a broad cross-functional team of marketing and web production.
• Collaborated with the Merchant team to devise a robust “online only” exclusive strategy with the purpose of capitalizing on the opportunity to enhance products clients could not find in store.
• Created and presented strategies on the state of the business to all senior level executives, CEO/CFO and heads of the Brands

Hingham, Massachusetts

Talbots kids division

Miami, Florida

Junior collections, swim, knits