Monica Long, Cpa Email & Phone Number

Alpharetta, Georgia

I led horizontal and vertical sales growth by tapping into a new market vertical. To this end, I directed market research to understand the target market landscape. I joined and maintained a proactive presence in relevant professional organizations and restructured the company's service model to align it with market needs. I also developed key business development metrics, and sales and marketing collateral. As a result, I boosted marketability in a competitive landscape.KEY SKILLS:… Show more I led horizontal and vertical sales growth by tapping into a new market vertical. To this end, I directed market research to understand the target market landscape. I joined and maintained a proactive presence in relevant professional organizations and restructured the company's service model to align it with market needs. I also developed key business development metrics, and sales and marketing collateral. As a result, I boosted marketability in a competitive landscape.KEY SKILLS: Sales Growth, Revenue Generation, Brand Awareness, Market Research, Strategic Industry Partnerships Show less

Marietta, Georgia

I established a restaurant franchise and led all marketing efforts. This involved designing marketing assets, rolling out mass mailing and social media campaigns, and customer retention initiatives, such as promotional discounts and rewards programs.Another key contribution was leading day-to-day restaurant operations, including vendor negotiations, securing cost-saving inventory, and ensuring high levels of service quality by leading a 14-member team.KEY SKILLS: Market Research… Show more I established a restaurant franchise and led all marketing efforts. This involved designing marketing assets, rolling out mass mailing and social media campaigns, and customer retention initiatives, such as promotional discounts and rewards programs.Another key contribution was leading day-to-day restaurant operations, including vendor negotiations, securing cost-saving inventory, and ensuring high levels of service quality by leading a 14-member team.KEY SKILLS: Market Research & Intelligence, Sales & Marketing Operations, Strategic Business Networking, Financial Validation, Business Process Improvement, Franchise Growth Show less

During this timeframe, I provided management consulting services to multiple organizations. This involved analyzing key business processes and making recommendations for improvement. At one point, I also led the monthly financial reporting and P&L management of 25 hotels for a hospitality management group.KEY SKILLS: Hospitality Management, Financial Reporting, Management Consulting, Business Process Improvement

For this organization's historic initiative, I oversaw financial operations to support the rebranding of 2500+ hotels. To this end, I developed cost reports, and collaborated with the corporate finance team to manage and track a $43M budget by identifying key cost centers.Another key contribution was leading the design of a financial tracking system to enable seamless payment transfers of approximately $300M received from franchisees to approved vendors. KEY SKILLS: Franchise… Show more For this organization's historic initiative, I oversaw financial operations to support the rebranding of 2500+ hotels. To this end, I developed cost reports, and collaborated with the corporate finance team to manage and track a $43M budget by identifying key cost centers.Another key contribution was leading the design of a financial tracking system to enable seamless payment transfers of approximately $300M received from franchisees to approved vendors. KEY SKILLS: Franchise Operations, Strategic Planning, Sales Strategy Planning, Account Management Show less

In this role, I grew brand awareness by spearheading a multichannel marketing campaign. This involved spearheading the design of digital and print marketing assets and establishing a digital presence by launching a website.KEY SKILLS: Brand Awareness & Outreach, Clienteling, Multichannel Marketing Campaigns, Sales & Marketing Collateral Development

In this role, I helped business owners and High-Net-Worth Individuals (HNWIs) achieve monetary success by designing financial and investment plans. This involved performing business analyses and providing financial solutions.I also supported business development activities by developing long-term client relationships and creating compelling product value propositions to market services at various corporate events. Moreover, I prospected leads by cold calling and emailing.KEY… Show more In this role, I helped business owners and High-Net-Worth Individuals (HNWIs) achieve monetary success by designing financial and investment plans. This involved performing business analyses and providing financial solutions.I also supported business development activities by developing long-term client relationships and creating compelling product value propositions to market services at various corporate events. Moreover, I prospected leads by cold calling and emailing.KEY SKILLS: Business Management Consulting, Business Analysis, Cold Calling, Prospecting, Project Management Show less

As the organization's senior finance executive, I played an integral role in executing business development initiatives, strategic negotiations, and multiple high-value projects to streamline financial processes.One key contribution was overhauling audit and tax services and designing a new Request for Proposal (RFP), saving $400K in costs. I also facilitated a $15M debt restructuring and refinancing project. Moreover, I drove operational efficiency and elevated customer service by… Show more As the organization's senior finance executive, I played an integral role in executing business development initiatives, strategic negotiations, and multiple high-value projects to streamline financial processes.One key contribution was overhauling audit and tax services and designing a new Request for Proposal (RFP), saving $400K in costs. I also facilitated a $15M debt restructuring and refinancing project. Moreover, I drove operational efficiency and elevated customer service by designing a departmental streamlining plan. This also involved mentoring a 25-member team and delegating tasks based on team strengths. KEY SKILLS: Business Growth, Market Share Gain, Contract Negotiations, Financial Analysis, Financial Strategy Planning Show less