Meghan Mchugh Email & Phone Number

Lansdowne, Pa, Us

Philadelphia, Pennsylvania, United States

Philadelphia, Pennsylvania, United States

I analyzed marketing campaign performance through data-driven insights, providing actionable recommendations to senior leadership and stakeholders. Mentored and coached digital marketing team members, ensuring alignment with organizational goals and successful execution of marketing strategies. Oversaw social media marketing efforts, enhancing brand visibility and engagement across multiple platforms. Managed multiple projects concurrently, demonstrating exceptional attention to detail and a passion for delivering results in higher education.

New York City Metropolitan Area

Supported book of accounts and oversaw projects from inception to completion, ensured delivery was on time and within budget. Coordinated schedules and deliverables. Partnered with cross-functional teams to propel business continuity. Communicated and engaged customers to forge strong relationships, determine needs, and achieve goals. *Streamlined projects and client calls via detailed recordkeeping. *Slashed client-facing meetings by 50% through enhanced organization. *Led project to renewed scope with one client two months prior to expiration. *Provided support to other team members to effectively balance workloads.

Philadelphia, Pa

I was responsible for developing, designing, and maintaining a broad spectrum of websites and interactive marketing initiatives that support the overall online presence of a provider of insurance, financial, and risk management services to members of Affinity organizations. I currently execute program strategy for 7 of 19 Affinity programs on a $2M budget. I own all content and maintenance for Affinity program websites in Episerver and proprietary CMS, including migration to new EPI platform. My capabilities include applying deep knowledge of consumer insurance products to design direct mail marketing campaigns that engage potential and existing customers and drive sales.* Improved process of ticket submission by including development requirements while reducing overall number of tickets being submitted.* Spearheaded the successful migration of two sites into Episerver and built a site with no migration in Episerver; identified areas in need of improvement with the Episerver rollout: --- Led the creation of improved teasers with new layout options. --- Included the ability to add Google Tag Manager to the event tracking. --- Improved communication between IT and Episerver Champions for each division with constant and diligent attention to the platform and functionality. --- At the request of IT, helped other USI division with its Episerver site.* Made numerous enhancements to email: --- Created new template that drove the highest traffic to date for client email. --- Improved client email deployment process by walking through upload with client. --- Determined new ways to work around CSS issues with client email platform.* Created and maintained detailed reporting for all association sites within Google Analytics; made recommendations on Usability improvements, introduced team to Optimizely, and expanded monthly reporting to include all requested metrics in a timely manner.

Philadelphia, Pa

Documented an outgoing employee's tasks and projects to help prep the new team member when they were hired. Also assisted in keeping year-end fundraising projects moving for the digital team, including adding and managing ads in Facebook Advertising.

Plymouth Meeting, Pennsylvania

Delivered smooth day-to-day management of multiple accounts for a provider of smart marketing solutions, including client-driven integrated marketing communications technology, multichannel campaign marketing solutions, and execution and production services that help clients achieve a wide range of goals, from solving complex marketing and communications challenges to implementing a scalable operational strategy.* Administered fundraising strategy assistance to nonprofit direct mail client, achieving 87% of yearly goal in 4 months.* Upheld print and digital production schedules for 15 clients with varying numbers of projects.* Constructed scope of work for five projects consisting of email campaigns, 40K piece direct mail campaign, and marketing/awareness strategy.* Maintained web-based platforms; updated and added new items and information that was client facing.* Trained two new hires on company’s workflows and processes.* Provided insight and direction for potential usability updates to new and existing print ordering platforms.

Greater Philadelphia Area

I supported the Northstar website redesign project through a company that delivers top-quality consulting in program/project management, business process improvement, systems development/integration, business intelligence, and management training.* Migrated website content for Fortune 50 healthcare company to new Sitecore platform.* Created user personas and assisted with content generation for launch of new company website.* Built an employee database in MS Access for easy and quick reference searches.* Edited and created training documents for client use of Sitecore.

Greater Philadelphia Area

I coordinated all direct response work in progress for a $2M client with an average of 75 projects per calendar year for company that helps health charities, conservation organizations, human services groups, and other nonprofits reach their direct response fundraising goals with data-driven, integrated strategies and meaningful creative. Additional responsibilities included generating client schedules, creating campaign plans, and compiling performance reports for client and internal team review.* Determined target audience, leading to a 17.59% increase in retention.* Completed 13 award submissions, winning 12 of the 13.

Sewell, Nj

Milton, De

I was hired to manage all marketing, advertising, and promotional activities, including market research, implementing marketing plans for new and existing products, and analyzing customer research and competition for a provider of products and services homeowners need to increase energy efficiency and save money. I made contributions to revenue goals via lead generation. It was also my responsibility to track and maintain annual marketing budget.* Supported online business presence, growing online social media following by 500%+.* Generated lead growth increase by 184%.* Maintained trade show schedule consisting of 20+ shows and 5 promoters.* Developed trade show promoter training program, instructing promoters on how to stand out, engage attendees, sell more, and differentiate company from its competitors.* Created and delivered presentation to Chamber of Commerce on the company’s services.

Malvern, Pa

I supported the creation, distribution, and analysis of digital content for a provider of kidney dialysis services through a network of 2,816 outpatient dialysis centers across the nation. * Served as SharePoint Manager.* Drafted, edited, proofread, and successfully deployed Launch Team (IT) digital communications to 35K+ employees; additionally, wrote articles for DaVita’s intranet and newsletter.* Maintained, analyzed, and built reporting template for all survey responses related to the new clinical system.

Cherry Hill, Nj

-Provide excellent customer service-Exceed Rewards goals

Greater New York City Area

-Compile a list of over 60 potential authors for a new reference book series-Proof read for typographical and technical errors-Conduct research for a young adult historical fiction book

Greater New York City Area

-Conduct market research of current consumers-Pull adoption reports from Pub Tracker-Review manuscripts and provide feedback on material-Create glossary of terms for new publications

-Import data to the University data system-Perform daily filing, answering telephones, help prepare for alumni events-Review and edit alumni letters and brochures

-Create public displays such as bulletin boards and door decorations to update students on relevant information and make them feel welcome-Supervise students in order to make sure buildings are working efficiently and keep weekly reports maintained

-Monthly Program Planning- plan three programs a month; educational, social, and excursion-Design advertisements for programs that were planned-One on One Academic reviews with residents- sit or email each resident to make sure that the student is achieving academic goals, and if not assisting them in receiving the proper help to achieve those goals

Newton, Ma

-Supervise the direct well being of 9 students-Plan outings and programs

Philadelphia, Pa

-Create and develop the marketing plan for a website specializing in social networking and online dating-Create and identify Buying Personas-Design and implement web, print, and video advertisements

Newton, Ma

-Supervise the direct well being of 10 students-Plan outings and programs-Serve as translator for Japanese residents

-Ensure customer satisfaction-Cashier experience-Practice customer service and straightening the store to make a more pleasurable shopping experience for the consumer

B.S., Professional Communication

Activities and Societies: Student Alumni Association, Gemini Theatre, InterFaith CouncilMinor in Foundation Design

Diploma, General Studies/Theater