Marcia Olson Email & Phone Number

Raleigh-Durham-Chapel Hill Area

I help small to medium technology companies establish and execute Product Management for business success. Experience includes technologies such as AI & ML, IoT, Cloud, Cybersecurity, Software & SaaS. Business sectors cross multiple disciplines such as Software applications, Transportation Management, Supply Chain Logistics, Service, Defense & Retail.Experience ranges from small, startup products seeking support for product life-cycle activities to include understanding competitive advantages, differentiation, voice of the customer and other important factors in successful launch and funding - through mature products and strategic portfolio planning.𝐂𝐔𝐑𝐑𝐄𝐍𝐓 𝐑𝐄𝐏𝐑𝐄𝐒𝐄𝐍𝐓𝐀𝐓𝐈𝐕𝐄 𝐂𝐋𝐈𝐄𝐍𝐓: 𝐎𝐎𝐊𝐎𝐒.𝐜𝐨𝐦 - 𝟐𝟎𝟐𝟑-𝐏𝐫𝐞𝐬𝐞𝐧𝐭 𝐃𝐘𝐅𝐄𝐍𝐃™ 𝐢𝐬 𝐑𝐞𝐚𝐥-𝐓𝐢𝐦𝐞, 𝐀𝐈-𝐝𝐫𝐢𝐯𝐞𝐧, 𝐚𝐧𝐝 𝐙𝐞𝐫𝐨 𝐓𝐫𝐮𝐬𝐭 𝐞𝐧𝐚𝐛𝐥𝐢𝐧𝐠. This technology brings a unique, continuous authentication approach to your entire network. DYFEND™ is a STARTUP in Cybersecurity. Product Leadership and support currently involves, (among other activities) working with the CEO and team on: shaping the overall execution strategy, conducting extensive market research in IT, Cybersecurity, and AI domains, and performing competitive analysis to understand market dynamics deeply. This includes prioritizing and identifying critical business needs, differentiating factors, and emerging trends to inform market positioning. Having as wide and deep Voice of the Customer exercise throughout has been a major emphasis. A collaborative understanding of the market landscape has enabled the formulation of value propositions and differentiation vectors that will drive product & business success.Additional support in startup ecosystem activities – Product demo content, Business development support, Sales enablement, Agile knowledge sharing and initial Pilot expectations.

Raleigh-Durham, North Carolina Area

Definition and leadership for the creation of a Commercial IoT Managed Services Platform supporting Cloud based service management. Communicated the Platform and Product vision internally and externally to customers and partners. Managed the resources to produce the platform and provide world class support world-wide.

Raleigh-Durham, North Carolina Area

Product Portfolio Management and Investment strategy across several global lines of business. P&L responsibility for Hardware, Software and Firmware Point of Sale (POS) solutions. Product Roadmaps, Positioning, and Profitability responsibility. Partner ISV program initiation, Sales enablement, training and support. Pragmatic certified.

Raleigh-Durham, North Carolina Area

Executive leadership for SaaS Product Management, Strategic Planning and Portfolio Management of a suite of Cloud based products for Transportation Management software. Participated as part of the management team in preparing for investment capital and working with investment team.• Established, staffed, and led a Product Management organization of 30 people for a privately held mid-market SaaS product portfolio and platform of products in Supply Chain Transportation Management Software (TMS). Applied business strategy and product best practices to build an organization that became innovative and robust with repeatable and scalable processes in 12 months. Successfully planned for strategic content, inclusion of business processes, and strategic improvements.• Created the Strategy and Established the initial Strategic Alliance Partner Program for Technology and ISV partners.

Rochester, New York Area

Co-Founded and led an innovative Data Analytics SaaS start-up business from inception. Led the Business Plan and strategic direction, product planning, technology alliances, marketing, positioning, sales strategy, channel development, and services development. The product specialized in business and data analysis, mobile intelligence, and data publishing.

Strategy - Business Development - Salesforce.Com Consulting Partner - Force.Com

Created Business Development and Marketing Strategies resulting in 2 new lines of profitable business. • Established Consulting Partner agreement with Salesforce.com (SFDC) in the CRM cloud space. Built a SFDC practice to service this market. Generated productized solutions with Force.com. • Led strategic direction for Senior team and provided structure and operations for launching new software based products. Diversified customer base with 30% revenue growth.

Rochester, Ny

• Member of the Global Leadership Team transforming a Product company to Service based offerings. Led a Global organization of several hundred direct employees and heavily matrixed support personnel with a budget of $44M. Integrated 9 worldwide business units to save over $10M in cost in less than 9 months. Service offerings became firmly established as enterprise based products for major corporations (Fuji, Microsoft, Fidelity).• Led an R&D organization in generating 150 new Patents. • Led Best Practices initiative in Product Development and rapid Go-to-Market methodologies through consulting with the R&D center. Early adoptor for Agile Development. Corporate Time-to-Market Guidelines were re-engineered to facilitate Lean methods and delivery for a 30% improvement in product development life-cycles and release.

Rochester, Ny

Vice President, Engineering AMETEK (Former Rochester Instrument Systems)Engineering management for a $50 Million power instrumentation and systems business for utility and industrial markets. Product lines include Digital Electronic Revenue Meters, Transducers, Multi-Function Electrical Calibrators and Power Measurement Devices. Established a company reputation for groundbreaking, landmark products that raise competitive yardsticks in the industry. Built a number of “Smart” and innovative IoT devices for $50M Power and Instrumentation Systems company owned by the Marmon Group and later sold to AMETEK. Over 40 new products were generated in 5 years from a core engineering team of less than 30 people. These included several “firsts in the industry”.

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