Mike Tormey Email & Phone Number

Raleigh, NC, US

Durham, North Carolina, United States

* Provide analysis and insights on content and campaign performance. * Manage campaign tracking and marketing channel configurations in Google Analytics and Adobe Analytics.* Build reports and data visualizations in Adobe Analytics, Google Analytics and Tableau in support of Fidelity Charitable Marketing.* Partner with software development to ensure.

Cary, NC

* Develop data visualizations and offer insights to help colleagues and executives make informed, data-based business decisions* Create and manage dashboards and custom reports for worldwide digital marketers* Manage, configure and deploy analytics code across sas.com Web properties to ensure accurate, complete data collection* Manage and deploy.

Raleigh-Durham, North Carolina Area

* Analyze trends in Web data and provide insights to optimize global Web properties* Manage and configure www.sas.com analytics tools to support business objectives* Create and share monthly and quarterly reports* Manage divisional SAS Visual Analytics reports and performance KPIs* Manage process and deployment of conversion & remarketing tags * Train and.

Raleigh-Durham, North Carolina Area

* Acted as Sales and Marketing SharePoint technical team lead* Optimized Adobe Experience Manager Multi Site Manager (MSM) to streamline worldwide content deployments* Developed and optimized processes for Adobe Experience Manager permissions management* Helped define Web strategy for internal Sales and Marketing sites* Developed custom branding solutions.

• Managed Web content projects for www.ibm.com/rational
• Analyzed trends in Web metrics and initiated projects to take advantage of opportunities and implement improvements
• Coordinated Web content for new IBM Rational product and program launches
• Built relationships with go-to-market managers and content owners across IBM to ensure IBM Rational content was integrated across all IBM sites
• Led education sessions and maintained a “how-to” wiki for the Rational Web team
• Guided teams through search engine optimization (SEO) for their content

• Led the creation of a new community area of developerWorks (www.ibm.com/developerworks/community)
• Managed migration of wiki from pilot to permanent feature and managed the implementation of new blogging engine
• Managed implementation of online forums enhancements, adding features and updating design to adhere to new corporate design guidelines
• Wrote and edited articles for the community area

• Developed relationships with product managers, content managers, and webmasters to successfully implement campaign tutorial processes
• Established new tutorial registration and tracking processes to allow the developerWorks marketing team to more effectively target the individual developer audience
• Advised developerWorks marketing team on how to best use electronic media (Web pages, CDs, DVDs) to market IBM middleware
• Led the design, development and production of software evaluation DVDs
• Created and maintained landing pages to enhance online marketing activities
• Managed implementation of an auto-reply e-mail system to expose new content and downloads to tutorial registrants

• Edited articles and tutorials in XML and HTML on the XML and Components zones
• Worked with zone editors to determine the best way to present articles and tutorials on the Web
• Managed all XML and Components articles and tutorials through production
• Worked with Web managers to ensure sites comply with Web best practices

Ms, Technical Communication

B.A., English, Journalism

Education record